Today, my colleague asked me if I really decided to resign, and I said yes, but I looked unhappy with her, and then I asked her to leave work?

Invited guest He Pengfei, known as Lao He, is 33 years old. First worked in a foreign-funded factory, and failed for the first time in 2006; I started my second venture in 1999, but failed. Madam: Ali's friend is nicknamed Ziyue, six years younger than CSI. We met when CSI was frustrated. Both of them are white-collar workers in Taiwan-funded factories. In mid-2008, they resigned and started a business together, which was the third time for He Pengfei to start a business. Photo courtesy: Dongguan Taining Electronics Co., Ltd. In the same year, Lao He and Zi Yue held a simple wedding in Dongguan. What played a decisive role in the three ventures? Please see what the moderator of Alibaba's business strategy says-

The host said: Hello everyone! The live broadcast will begin soon.

The host said: I am the host Yang Lei. This live broadcast attempts to use a new method-joint interview.

The host said: We invited Xie Yu, the deputy editor-in-chief of Alibaba's "Tale of Online Merchants", and I interviewed him jointly. 10: 00- 10: 30 is the interview content of Jieyu. 10: 30- 12: 00 will be interviewed by me. If you have any questions, you can ask them now. I will provide it to the guests and let them answer on the spot.

The host said: Guest introduction: FREEDARR (He Pengfei), the business strategy host of Alibaba, known as Lao He, is 33 years old. First worked in a foreign-funded factory, and failed for the first time in 2006; I started my second venture in 1999, but failed. Madam: Ali's friend is nicknamed Ziyue, six years younger than CSI. We met when CSI was frustrated. Both of them are white-collar workers in Taiwan-funded factories. In mid-2008, the two men resigned and started a business together, which was the third time for FREEDARR to start a business. Original name: Dongguan Feida Electronics Co., Ltd. .. So when I entered Ali, I used my pen name: FREEDARR. In the same year, Lao He and Zi Yue held a simple wedding in Dongguan.

Jieyu said: Welcome to Jieyu column! The topic of my interview today is about the coordination between career and love.

He Pengfei said: Thank you, Sister Jieyu! Thank you for your support and attention!

Jieyu said: I met He Laoshi a year ago. At that time, I knew that CSI had a beautiful and gentle wife, Ziyue MM. Later, Ziyue MM and I gradually got to know each other. She was a very good girl. On the road of starting a business, CSI has suffered many setbacks, but she is getting braver and braver. Can CSI talk to Ziyue MM about the origin of love when you are frustrated?

He Pengfei said: OK. After two failed ventures, I really want to find a place to have a rest. So, I came to a Taiwan-funded factory in Dongguan from an advertisement in the newspaper and successfully entered the production department of the factory. Here, I met my Confucius (jokingly called by netizens) and met here.

He Pengfei said: Confucius is a person with great personality, and I am gentle and weak. So a colleague asked me: CSI, if you really fall in love with her, can you stand her? None of the colleagues in the factory believe that we are in love. Because our personalities are so different. She belongs to the kind of woman who has thorns all over her body.

Jieyu said: Do you think this contrast is a supplement to your future life?

He Pengfei said: Contrast is actually not a problem. I remember one time, I played with her and found that the words on her screen were: True love is invincible. This shows that she understands my love and always reminds herself to change for true love. In fact, when we were together, she was really good and her personality changed a lot. So much so that I always feel that our life is indifferent and there is no romantic history or anything.

He Pengfei said: her previous thorn may just be a girl's protection for herself, but now gentleness is the real her! We've been together for so long, and we've never had a difficult knot. Outside, people will ask if we are still in love. Perhaps, this feeling of love has been going on. After several years of marriage, we all asked ourselves repeatedly whether we were really married.

Jieyu said: Many times, people will experience a challenge, that is, if two people walk together, if they don't handle each other's feelings and tolerance well, it is easy to feel bored. You have been married for five years. Do you feel that you know each other too well and lose your freshness? How do you keep this feeling of love?

He Pengfei said: In fact, this feeling of not getting married may be related to the simplicity of our wedding ceremony. I am penniless because of starting a business. I went to the factory to find a job just to heal my wounds. So we got married without parents' participation and didn't go back to our hometown. We just invited some friends from Guangdong to a hotel for dinner. Not only did she ask me: Did I marry you? I often feel as if I am not married; So, until now, there is a feeling of being in love, and boredom does not exist.

Jieyu said: How long have you known each other? :)

He Pengfei said: We only knew each other for ten months when we got married. The reason why we fell in love was simple: I always thought she was special, so I was always curious. But she is covered with thorns, so I often have arguments with her. As soon as this dispute came out, both sides understood!

Jieyu said: Tell it to the judge!

He Pengfei said: Yes, people know that we are quarreling, but they don't know that we are in love. When we stopped arguing, we decided to leave the factory and start my third venture in my life. That was a few years ago. In September, we had our own company: Feida Electronics Co., Ltd. Our former boss was very kind to us and asked me to leave the factory first, and then Ziyue helped me when the factory was stable. Confucius disagreed.

He Pengfei said: In this way, my third venture is different from the previous two, and I have partners and comrades around me. At the beginning of my business, I traveled all day to deliver samples, and she stayed at home. In half a year, I got more than a dozen potential customers, but there were no orders. Because it is the end of the year, the general customers have not changed suppliers, and we have been proofing without any orders for half a year.

Jieyu said: in the days when we passed by, was there anything that touched each other in particular?

He Pengfei said: In fact, we regard each other as a part of life intentionally or unintentionally. I remember once she went to another girl's dormitory to play, and I couldn't find her after work. I looked for her everywhere, even standing in the daping of the factory and calling her name. The other girls laughed miserably, but I knew that she was very happy that day. There are many such little things. Every time you can feel each other's sincerity and love, you don't need to rumble. They are all made up of small details.

Jieyu said, have you had any disputes in the past five years, such as minor misunderstandings?

He Pengfei said: On one occasion, there was a terrible quarrel. Later, my friends knew the real reason for our quarrel, and they all laughed and said that we were children who didn't grow up. It was one night, we watched TV together, and she used to sit on my lap. But I grabbed the remote control when I changed the channel. She couldn't catch it, so she used my leg. As a result, I stood up in pain Of course, she went underground.

He Pengfei said, but she thought I dropped her, so she quarreled. Later, she went to a friend's house. All her friends laughed when I told her the reason. That was a few years ago, and we never quarreled again.

He Pengfei said: ordinary people, ordinary things, ordinary people, that's all. Whenever there is any dispute, we will think: indifferent to life, true love is invincible. Only when we know that the other person is our true love will there be no dispute. I am a very arbitrary person, and I handle things rationally. A friend once advised me that you should respect the opinions of women. They are the most sensitive. Their opinions are often very reasonable.

He Pengfei said: This is not bronchitis, but fairness and rationality. A family needs to have the same voice, which requires this kind of communication between the two sides. And many times Ziyue is really right. I'm glad I'm not a tyrant at home. We often communicate together and discuss problems fiercely. Facts have proved that we are both people who can listen to each other's opinions very well.

Jieyu said: What do you think of each other's trust and tolerance?

He Pengfei said: I don't know how my Confucius trusted me so much. But I know her trust is beyond doubt. She is much more tolerant than I thought. For example, before I met her, there were actually people who fell in love with her for several years.

He Pengfei said: He has been in contact with us. I went to visit her with Yue. Ziyue is generous and decent, and others have to obey her. Therefore, people who once loved each other have been friends of our family for so many years. However, when she saw our happy family, she only lamented that her original choice was wrong. I would never hide it from her. What can I say? What can her beloved wife get?

Jieyu said: Our mutual friendship is the most important!

He Pengfei said: Perhaps this is due to the wife of a knowledgeable woman. I think many families will do this, but it is not necessarily the result. Therefore, I want to say: for a happy man, my virtuous purple moon is all I have.

Jieyu said: although your love is ordinary, it is very real, full of wisdom and warmth! What do you want to say to all your friends who are in love, in love, married and unmarried?

He Pengfei said: People in love all expect to be vigorous and earth-shattering. However, this is not the case. Love is to live a good life, cherish one day, cherish the person in front of you, understand him and care about her. Love is giving, and it is a long-term giving.

He Pengfei said: Actually, Confucius and I are not a group. We're separated. She is in my Dongguan, and I am in Zhangmutou Town, Dongguan. Because of the development of business, we expanded and separated the two places, which took two hours by car.

Jieyu said: How did you keep your first love when you were apart? Nowadays, many families have to choose their careers:)

He Pengfei said: Our most commonly used communication tool is Tradelink. We will whisper on Tradelink and send them to each other for chat. Sometimes the cost of both parties is more than 100 yuan a month. I'm surprised there are so many.

He Pengfei said: In fact, how can a person communicate with others if he is unfaithful to the person he likes? There is a lot of communication between us. Sometimes it's okay. Even if we are funny, we can make trouble for a long time. This is life, simple and simple. No fancy, no surprise, a plain life is harmonious and inclusive!

Jieyu said: You are a very happy couple! What do you want to say to your purple moon? :)

He Pengfei said: haha, thank you, sister, needless to say! Besides saying thank you, she also supported our family and us. I can only say thank you!

Jieyu said: Thank you, CSI! Thank you for this sincere feeling to make the winter sunshine so clear and transparent!

He Pengfei said: We have yearned for glory, we have pursued enthusiasm, we have been arrogant, and we have tried to make everything perfect. Only after experiencing it, do we find that the plain and simple people around us are the favorite in this life.

He Pengfei said: To fall in love and get married is to live, which is different from our beautiful dreams when we were young. When we go shopping hand in hand with our lover every day, happiness is in our hands. When we watch TV at home with our lover in our arms, happiness is in front of our TV. Happiness is the detail of life.

He Pengfei said: It is everywhere. Life with details is happiness. The class that is temporarily supplemented and crammed because there is no usual accumulation is not happy. We don't need compensation. We will naturally do the details of daily life well and experience it sincerely, not deliberately!

Jieyu said: Everything, including love, in fact, everything is interlinked. Sincerity and plainness are the greatest possession and happiness! The story of CSI and Ziyue MM, there may be many similar happiness and happiness in the world. When we choose to hold your hand and stay with you for life, please be careful with your wife or husband!

Jieyu said: there is a saying in the legend of the white snake: in one hundred years, it took a boat, and in one thousand years, it slept with a pillow; How can we not cherish this past life? I wish every online friend a happy family and everlasting happiness. Remember to say thank you to her or him again! Thank you for holding hands all the way, and thank you for your future expectation and trust! There is a saying in The Legend of the White Snake: You can get a boat ride in a hundred years, and you can get a pillow sleep in a thousand years; How can we not cherish this past life? I wish every online friend a happy family and everlasting happiness. Remember to say thank you to her or him again! Thank you for holding hands all the way, and thank you for your future expectation and trust!

The host said: Hello everyone. Thank you, Jieyu. Her interview is over. The following interview will be hosted by Alibaba Yang Lei. The host said: The following topic is how to do big business. Please ask questions actively and communicate with the guests on the spot.

The host said: Hello, everyone, Mr. He Pengfei, who we invited today, is the host of Alibaba's business strategy. He will lament his three entrepreneurial experiences and the success factors of entrepreneurship.

The host said: Our theme is about your entrepreneurship, how do you do bulk trade? Can you talk about your first entrepreneurial experience?

He Pengfei said: I started my first business in 1998. The first time I worked in the hardware industry was to open a hardware factory, and the first time I worked in the hardware industry was an order from a friend.

He Pengfei said: the reason for the failure is that there is not enough money and I don't know enough about my own strength, which leads to many difficulties after opening.

The host said: How did you come up with the idea of being a hardware industry?

He Pengfei said: when I worked in the original factory, I was familiar with hardware mold opening processing.

The host said: Are you in the hardware industry when you are working?

He Pengfei said: I am responsible for hardware mold opening processing when I work. I am familiar with this aspect. At that time, my idea was to do what I knew best.

The host said: Have you accumulated a little experience while working?

He Pengfei said: Yes.

The host said: How long will it take (to accumulate funds and start a business)?

He Pengfei said: two or three years, and then he came out and opened his own hardware factory.

The host said: Then what?

He Pengfei said: because the budget for the capital operation of the hardware factory was not very thoughtful and meticulous, it was found that a lot of money was needed to do this business in practice.

He Pengfei said: So the turnover was not enough, which led to the closure of his factory for the first time.

The host said: How long does it take you to start your first business?

He Pengfei said: The first time was half a year. After half a year, I met with financial difficulties. After half a year, I changed all the machinery and equipment.

The host said: Jin: Why did the first venture fail? Where did it fail?

He Pengfei said: the first reason for the failure of the first venture is the lack of funds, and the second is the lack of understanding of oneself. I think what I am most familiar with is hardware. In fact, my own strength does not allow me to do this industry.

He Pengfei said: What you are most familiar with is not necessarily the most suitable for you, because hardware needs strong financial backing.

The host said: Overall, you did a good job. Although you have summarized your qualifications for two or three years, you need a lot of money. Although you have accumulated contacts, you still don't know enough about this industry. Failure lies in planning and practice?

He Pengfei said: Yes.

Moderator said: Li Hai Salary: From a producer to a marketer, how did you change from a migrant worker to an entrepreneur?

He Pengfei said: When I was working, I was responsible for a wide range of factory responsibilities, which was equivalent to the position of the boss. I'm basically in charge. I am responsible for purchasing materials and management, and I am responsible for the design of engineering products. I had experience in this field before I started my first business, which improved some skills of the whole industry. When I started my own factory, I actually knew a little about everything, although I was not proficient in everything.

The host said: In fact, before you started your business for the first time, you were not an ordinary worker or factory worker. In fact, you have accumulated some experience in the position of assistant to the factory director?

He Pengfei said: Yes, I am responsible for the overall work of the factory.

The host said: If a person doesn't work in your position, will he lack a lot of skills?

He Pengfei said: I think starting a business depends on my understanding of my own business and products. I failed in my first venture because of this factor. I have a general understanding, such as how this mold, this machine and this factory operate. Actually, this is not my best. I do things in China in general and don't do details.

He Pengfei said: When you really came out to start a business, you found that you thought you were an expert, but after opening this factory, you were actually a layman. Everything you have depends on the engineers and technicians below.

The host said: when you start a business, you may rely more on the following engineers and technicians?

He Pengfei said: Yes, he is very dependent. His strength is still comprehensive management, not specific skills.

The host said: Do you need to be familiar with specific skills before starting a business?

He Pengfei said: No, when I was in this field, then I had the funds in this field and the opportunity to start a business, so I had a great chance of success. Of course, I also need funds, technology and contacts. Why did I start a business at that time? When I was a manager, I had contact with the manufacturers and suppliers we cooperated with and got along well. These people came to help me when I started my business.

The host said: Did they all help you later?

He Pengfei said: there will be, for example, customer introductions, giving me advice. They helped me a lot.

The host said: Laugh it off: How much money did Mr. He have when he started his business?

He Pengfei said: the funds for the first venture?

The host said: Yes.

He Pengfei said: My first venture was only 200,000.

The host said: What year was that?

He Pengfei said: Year.

The host said that's not bad. As a hardware factory?

He Pengfei said: Our problem is liquidity, that is, working capital. For example, when we open a factory, they ask us to pay cash. In fact, the materials we ordered are all precious materials such as stainless steel, copper and aluminum. This capital flow is very important. For example, if a customer orders more than 600,000 yuan a month, then you can't enter this material, so the estimation of financial strength is far from enough.

The host said: In fact, when you started your business later, customers all had orders. The key is that the operation of funds has failed.

He Pengfei said: Yes, I was wrong.

The host said: didn't you think of going at that time?

He Pengfei said: In 2008, I thought we couldn't get a loan, so I quickly went back to the bank for a loan. It happened that I started my business when the bank didn't issue loans, no matter what your relationship was, so the timing was wrong.

The host said: He Laoshi, have you ever thought about how to save it?

He Pengfei said: I thought at the beginning that I would lose more if I continued. I gave myself two months, and then I decided whether to die or live on. I weighed it myself. When I put all my money and even my whole family into it, I will also encounter this financial problem. This fund will eventually lead to the failure of the factory. If the bully works hard, it will cause greater losses, and I will never turn over. Consider two.

The host said: You still take the order.

He Pengfei said: Yes.

The host said: California Sunshine: How did you get your first business there?

He Pengfei said: I opened the hardware factory through friends and my original contacts, not blindly. When I didn't open the factory, our other bosses promised to give me their orders when I was in charge.

He Pengfei said: when I opened the factory, some customers had intended to promise to do it for us, so the factory opened.

The host said: or is it accumulated by the original contacts in your factory?

He Pengfei said: Yes, so I have maintained a good relationship with suppliers in the past, and I think it will be good for my business.

The host said: I heard you said it was the first time to open a factory. What is it like after the failure of starting a business?

He Pengfei said: After my first venture failed, I went to a factory in China to do stage lighting, and as soon as I entered, I became a director.

The host said: How long have you worked there?

He Pengfei said: It didn't take long, in fact, less than half a year, because after I arrived at that factory, I met friends from other places there, and several of us immediately opened the factory together and started our second venture, which was in 2008.

The host said: He Laoshi, after the first venture failed, was it that 200,000 yuan was lost?

He Pengfei said: When I first started my business, there were basically more than 200,000. All the equipment was sold at the price of scrap iron. Because the merchants in the machine recycling industry don't want to bring your machine in as a new machine, they try their best to lower the price and come back at the price of waste products.

The host said: that is to say, you lost more than 200 thousand in half a year?

He Pengfei said: Yes.

The host said: Is it really stressful?

He Pengfei said: Yes, when we started our second venture, we opened a stage lighting factory in partnership with three people from Guangxi and Jiangxi. We are products, not stage lighting products.

The host said: after entering this enterprise, you still want to start your own business and don't want to help him continue to do it?

He Pengfei said: At that time, after my first venture failed, I worked in a lighting factory for the first time. I want to be a person who wants to make a career, so I will continue to go to the lamp factory for further study.

The host said: You didn't abandon this industry, but you still accumulated it. You've accumulated it for a while. Why do you think of starting a second business?

He Pengfei said: I made many friends when I was in that factory. I worked as an exporter in the First Lighting Factory, and this time I worked as a domestic trader, so I made many friends in the Mainland. They promised to give me an order, so the opportunity came at once when I was working in this factory.

The host said: What new elements did you accumulate for the second time after the first experience because you felt that the capital operation was not good for the first time and founded the same enterprise for the second time?

He Pengfei said: The second time is different from the first time. This is a finished product. We do as much as the guests order, and we produce according to the order, so the pressure on funds is much less.

The host said: that is to say, you will produce after part of the customer's funds are in place?

He Pengfei said: Yes, and the cost of materials we need is far less than that of the first venture.

The host said: Is your second venture a factory or a trade?

He Pengfei said: It's an assembly plant.

The host said: How much did you spend?

He Pengfei said: In fact, we didn't use it much the second time. The three of us each contribute100000. Then I actually invested a little money left over from my first venture.

The host said: you reinvest and make finished products this time? . . . . . .