Why did Xinhua Wenxuan change its name?

Xinhua Wenxuan has not changed its name. Xinhua Wenxuan is a large-scale cultural enterprise focusing on publishing, distribution and cultural services. Its full name is Sichuan Xinhua Wenxuan Chain Co., Ltd. Its predecessor was Xinhua Bookstore in Sichuan Province. After a series of restructuring and asset reorganization, it gradually developed into today's Xinhua Wenxuan.

Sichuan Xinhua Bookstore, founded in 1952, is a state-owned book publishing enterprise in Sichuan Province. 1999, Sichuan Xinhua Bookstore started the shareholding system reform and established Sichuan Xinhua Wenxuan Chain Co., Ltd., which was listed on the Hong Kong Stock Exchange in 2007, becoming the first publishing company listed in Hong Kong in China.

Xinhua Wenxuan's main business includes the publication, distribution and sales of books, audio-visual products, electronic publications and other cultural products, as well as education and training, cultural creativity, multicultural services and other fields. After years of development, Xinhua Wenxuan has become one of the leading enterprises in the publishing industry in China, with a wide sales network and brand influence in the country.

Therefore, Xinhua Wenxuan did not change its name, but experienced a series of restructuring and asset reorganization, and gradually developed into today's Xinhua Wenxuan Chain Co., Ltd.