What does new media operation do?

Thank you for the invitation. I just happened to answer the previous person’s question, so I copied my answer directly.

First of all, let me say that the views I output are definitely not perfect. My views and opinions are definitely one-sided and not objective. But I still hope that through my answers and my understanding, you can think about and understand new media operations. To understand new media, we should first distinguish new media, which is divided into two parts, new media operations and new media editors. Essentially, they have no different job content. The content of both is the same. It’s just that content is a branch of editing. You can move from editing to operations, and operations cover a wider range of topics. Editing may involve less content. Generally, most editor positions are interns. Or for students who have just graduated and have little social or work experience, they may start working as editors. If you look at some recruitment positions, the salary for general editing positions is generally 4K-10K (of course, newbies who are new to the world may fluctuate around 3K). For general operations, the salary is generally between 8K and 15K. Generally, few companies or enterprises allow newbies to do operations. To be able to do operations, you must at least be familiar with the editing position. (Of course, there are some small companies that will recruit you and let you work as operators and editors together. It is not recommended for everyone to go to this kind of company, because you will not learn anything in this kind of company. It will only waste your time. ). As you can see from the salary comparison, these two positions also have different ability requirements for employees.

Popular science - what is the profession of new media operation? The profession of new media operations is still relatively new to today's society. From the birth of Weibo in 2009 - the official launch of the WeChat public platform in 2011 - the launch of Douyin in September 2016, the development history of the entire new media is only ten years. In the public mind, many people believe that new media is about writing official accounts and Weibo. Personally, I don’t think this is something that needs to be denied, because it is true that the two more mainstream media in the past ten years are official accounts and Weibo. But in fact, new media operations not only cover these two platforms, such as Douyin, Kuaishou, Zhihu, Douban, Tieba, Toutiao, but also include what you are watching now, as long as you see everything on your mobile phone Regarding content, he is inseparable from the scope of new media operations. Even self-media can be considered a type of new media. (Everyone should note here that self-media does not represent new media, and new media includes self-media. This is a misunderstanding that many people have.) If you plan to pursue this career , you define yourself as someone who writes public accounts or Weibo. I think your understanding of this profession is too limited. Because in my opinion, everything it involves is very broad, but wherever creative content that requires written content needs to be output, I think it is a presentation of new media. New media operation is a profession that uses words and creativity to make great strides. Take Durex as an example. It started with 10 years of Weibo marketing, and then used a series of hot spot tracking and creative copywriting to increase the popularity of its products. It has reached its current height. (Durex is taken as an example just to illustrate the importance of new media operations. Of course, there are many other brands such as Pechoin, Jumei Youpin, Jiangxiaobai...)

Advantages and Disadvantages of New Media Professional Operations

Here I will only explain my own views. Of course, my personal views are definitely not objective and one-sided.

Advantages: High threshold and low income

Compared with other industries and professions in the Internet, the threshold for this profession is the lowest.

For example, if you are a programmer As a salesperson, you need to be able to type code. If you are a product manager, you need to know marketing.

The new media profession does not have such a high threshold. The reason why it is low is because it requires very low skills for you. It does not require you to be a graduate of 985 or 211. Its educational requirements are lower than those of other industries.

For those who are new to the industry, as long as you can write articles and have some sense of the Internet, it is basically OK. Of course, it would be better if you can click PS, so that you can start this position directly. In my opinion, it is a career that any college student can do.

Its income is at the mid-range level among the entire Internet profession. It may be lower for fresh graduates. If you accumulate 1 year of experience, you can easily reach 6K-8K. (It depends on the level of the city you are in. If you are not high, it may be the city, company, or personal level you are in, which is also the main influence.)

Disadvantages: 1: Not suitable for long-term development due to the low threshold. It will lead to anyone doing it, but it is very, very difficult for you to reach the top, the upper level of the pyramid. It requires extremely high sensitivity, freshness, and control over current hot spots on the Internet. Because you have to capture the hearts of users and keep innovating. You have to combine many things and understand many marketing methods and promotion methods. Every content is a process of overthrowing and starting over, so you have to keep innovating. Keep thinking and catering to users. The profession of new media is not like other professions, it becomes more valuable as it gets older. It becomes less valuable as it gets older, because any newcomer can learn these things that you know. For example, promotion methods, layout, etc. And people younger than you will always accept things faster than you. The cost of new hires is always the lowest. And with the development of AI technology, low-level new media editors will definitely be eliminated, because the things it produces based on big data and top-level teams are better than those produced by many low-level new media editors. (For example, a top team develops a one-click copywriting software, similar to software such as Meitu, New Media Operation Manager, Xiumi, and 135 Editor.) I think the most important thing about new media is that it is new, new people, New ideas, new creativity. . . . . . Of course, if you want to engage in it for a long time, your brain, vision, network sense, creativity, energy, physical strength, and mental power must be in the latest and most active state at all times. If you have the above, then this position is more suitable for you. If you hold this position for up to three years, you will definitely get tired and will definitely be eliminated. Or you can be promoted to a management position to manage a team. 2: Not good for your health. This profession is not friendly to your body. This profession requires you to sit for a long time and stay up late. Because you have to pay attention to current hot topics at all times, staying up late becomes a required course for you. Over time, your body will... The cervical spine, lumbar spine, and various body functions will be very uncomfortable. 3: It’s easy to get into the industry, but it’s hard to get to the top. Most people in this industry are at the bottom of the pyramid, and now many large companies will leave it to professional advertising companies to manage and operate. After all, there is a professional team in the advertising company, and they can plan the entire case, not just limited to official accounts and Weibo, etc. He will achieve full-site coverage and cooperate with other brands to interact. This model is faster than cultivating a new media operation for your own company, and it generates greater value.

So there are very few new media people with very high incomes, because large companies do not need to build their own content teams, they can outsource them. A medium-sized company will form its own team, which will be better, the income will be more objective, and you can learn a lot, which will be of great help to you personally. It is not recommended to go to a small company. You will not learn anything, and all your energy will be drained, which will make you disappointed in this industry.

In short, if you like it, just do it. This industry does not have as high requirements for job seekers as other industries.

Personal opinions, I hope it will help you understand the new media industry.