SAIC teamed up with Pudong Ali to set up Zhiji Automobile or seize the high-end market.

SAIC continues to lay out the high-end market.

165438+1On October 26th, the high-end intelligent pure electric vehicle project "Zhiji Automobile" jointly built by SAIC, Pudong New Area and Alibaba Group was officially launched on the same day, and it was announced that it would settle in Zhangjiang Intelligent Park in Pudong New Area.

The first round of financing for bosom friend automobile was jointly completed by SAIC, Pudong New Area and Alibaba Group, becoming the first domestic automobile technology company with the first round of 10 billion.

Affected by good news, on June 27th, the opening price of 165438+SAIC Group rose by more than 4%, and then the stock price once hit the daily limit. At the close, its share price reached 27.08 yuan, up 8.54%. Partner Zhangjiang Hi-Tech realized the daily limit of 19.36 yuan.

The industry believes that this is another key layout for SAIC to seize the high-end market after SAIC Audi.

Caijing Automobile contacted Zhiji Automobile about products and other related issues, and the other party did not immediately reply to the above request for comment.

Aim at the high-end market

Intimate car has become the "No.1 Project" of SAIC.

According to official data, Zhiji Automobile is a user-oriented automobile technology company, which is committed to becoming "the implementer of travel change in the intelligent era" and realizing "software-defined automobile".

At the level of business value model, Smart Car draws lessons from the Internet concept and emphasizes that user data drives enterprise value.

In terms of business, Zhiji Automobile will launch a high-end luxury electric smart car based on a new electronic and electrical architecture. The new architecture opens up the ECU controller with high correlation between the whole vehicle and the driving experience from the bottom, which integrates the customer scene with the car perception and supports users' high customization.

Zhizao Automobile has set up its own Intelligent Travel Research Institute to build an international R&D system of "one horizontal and three vertical". Among them, the vehicle R&D center, as the "horizontal axis", realizes the "business penetration" of data-driven center, intelligent driving center and forward-looking modeling center.

Smart car will also mainly rely on SAIC's existing innovations, including three core technologies, intelligent driving technology, artificial intelligence, big data, cloud computing, network security, intelligent manufacturing, international layout and so on, to provide support for its own development.

In terms of supply chain, Zhiji will cooperate with Ali in terms of user big data, the latest technology of Dharma Institute, car networking and new retail; Pudong new area uses the high-tech industrial cluster ecology of Zhangjiang high-tech park and the support of technical resources such as AI and chips; Joint venture with Infineon to establish IGBT core component company; It has formed an alliance with Contemporary Ampere Technology Co., Ltd. on power batteries, and cooperated with China Mobile and Huawei on 5G technology.

According to the plan, in June 5438+10 next year, Zhizao Automobile is expected to simultaneously release brand-new high-end automobile brands in CES in Shanghai, London and North America, and present two major models: cars and SUVs.

Capital operation and resource integration

Confidante Auto adopts a market-oriented capital operation mode, which is expected to give full play to its internal enthusiasm and make use of external resources.

According to the announcement issued by SAIC on 26th, the Group plans to establish "Shanghai Yuan Jie Intelligent Technology Equity Investment Fund Partnership (Limited Partnership)" with Zhangjiang Hi-Tech and Hengxu Capital * * * to invest in high-end intelligent pure electric vehicle projects. The total subscribed capital contribution of the Fund is RMB 7.2 billion, of which SAIC contributed RMB 5.399 billion. The fund also plans to jointly invest in Zhiji Automobile with Alibaba (China) Network Technology Co., Ltd. The fund invested this time is still in the process of establishment.

According to Shanghai Automotive News, in this project, SAIC contributed about 5.4 billion yuan, Pudong Zhangjiang contributed 654.38+0.8 billion yuan, and Ali contributed 2.8 billion yuan. After completing the first round of financing, bosom friend automobile has become a tens of billions of automotive technology companies.

SAIC said that this investment is conducive to establishing a win-win and sustainable strategic cooperative relationship. The follow-up meeting will cooperate with Internet companies, technology companies and travel platforms including Ali to introduce more social capital.

At present, there are more than 200 members of the confidant automobile project, half of whom are from SAIC and the other part are employees of the cross-border automobile industry. It is estimated that by the end of this year, the number of new companies will reach 300, and it is expected to double by the end of next year.

Bai Yiyang, the international research department of China Merchants Bank, believes that the biggest highlight of "smart car" is the introduction of Ali. SAIC is expected to rely on its own technical accumulation in hardware to complete the hardware embedding in the process of cooperative development, while Ali will rely on its own accumulation in software and cloud services to help "software-defined cars". What needs to be mentioned in particular is that Ali has strong strength in the Internet ecology and has layouts in the fields of core e-commerce, new retail, big entertainment, office, maps and big health. In the future, it is expected to form a unique ecology on smart cars, achieve a breakthrough in the "fourth screen" of cars, and detonate the wave of intelligent development of cars. This is actually the essence of a "user-oriented" automotive technology company.

Form a company to change lanes and overtake.

As early as 20 16, SAIC cooperated with Alibaba to launch Zebra Zhixing system and Roewe RX5, the first mass-produced internet car. Since then, many layouts have been made in electrification, intelligent networking, * * sharing and internationalization. However, if traditional enterprises want to transform smoothly, they often face the dilemma of "turning around", and the advantages in organizational structure and business operation in the past often become obstacles.

Therefore, after defining the goal of building a high-end intelligent electric vehicle, SAIC integrated various resources, established Zhiji Automobile and operated it independently, taking it as a "new carrier" for the group's transformation.

On June 5438+ 10 this year, some media exposed that SAIC had already prepared a high-end intelligent electric vehicle project code-named "L", and was ready to set up an independent company to operate in a market-oriented capital operation mode of light assets and heavy research and development. The project was personally headed by Chairman Chen Hong, with President Wang Xiaoqiu as the chief commander, and former SAIC passenger car executives Jiang Jun and Tamia Liu as the team leader and deputy team leader respectively. After a month, the mysterious "L Project" was finally unveiled and started to run as a Zhiji car.

SAIC said that the new company will break the traditional asset-oriented operation mode, pay more attention to technological innovation and application, integrate various superior resources and create a new operation mode. Once this business form is successful, it will promote the transformation and upgrading of SAIC.

While almost all car companies are building their own high-end brands, the establishment of Smart Car conforms to the development trend of the industry, and its operating model and business philosophy are even more radical than competitors.

Zhang Xiang, an analyst in the automobile industry, believes that the integration of various resources and sufficient capital scale of confidant automobile are its main differentiation advantages. As the largest car company in China, SAIC urgently needs to build a successful high-end brand for further development after several attempts. If confidant car can achieve this goal, it will become a very important quality asset of SAIC.

Some insiders also pointed out that the launch of smart cars lags behind the new car-making forces and other car manufacturers, and the actual effect of innovative operation mode is still uncertain; In addition, due to the participation of many parties, how to coordinate all forces faces challenges. For SAIC, it is also a difficult problem to handle the relationship between multiple brands and avoid internal friction caused by unclear positioning.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.