How to write sales skills and professional knowledge in your resume

How to write and show sales skills and expertise in your resume?

First, the interpretation of the recruitment requirements of enterprises for sales staff

Job seekers want to apply successfully, first of all, they need to understand the recruitment requirements of enterprises. Let's look at such a representative sales manager advertisement:

1, with * years of experience in business marketing and team management of cosmetics professional line, able to independently explore new markets.

2. Love the sales industry, be familiar with the sales process and market development and maintenance of the cosmetics industry, and have a keen insight into the market.

3. Mature and steady, able to work under pressure, able to adapt to long-term business trips, and have strong communication, business development and team management skills.

4, comprehensive quality, beauty salons, agents and related resources are preferred.

As can be seen from this recruitment notice, the sales staff that enterprises like should have the following qualities:

● Be professional, be able to work voluntarily, be familiar with the advantages and disadvantages of yourself and your competitors as much as possible, consider the problem from the customer's point of view, and understand the real needs of customers.

● You should be full of interest and enthusiasm in your work, have the courage and perseverance to overcome setbacks, and have confidence in your ability.

He also needs team spirit, cooperation spirit and coordination ability. As a member of the whole marketing team, he should make himself a trustworthy partner and be able to open his heart and accept criticism that can make him progress.

Generally speaking, an enterprise's inspection of sales staff includes the following three aspects: whether there is lofty professional ethics and perfect professional quality; Whether there is a solid, willing to bear hardships, not afraid of difficulties and hardships to complete the task of indomitable spirit and character cultivation; Whether you have actual market experience.

Second, show your sales expertise on your resume.

Through the interpretation of the requirements of enterprise employment, we can understand the qualities that the sales staff that enterprises like should have. What job seekers need to do next is to embody these abilities in their resumes.

In your resume, you can use three parts to show your sales skills and expertise:

1, self-evaluation

Self-evaluation is a general description, including summarizing one's skills/expertise in short words, but self-evaluation mainly shows one's comprehensive quality/characteristics to the personnel manager through these concise summaries, including: skills/expertise summary, personal qualifications summary, hobbies description, communication and coordination ability summary and so on. As a general description, job seekers can highlight their sales characteristics in concise language.

For example:

I have * years of experience in cosmetics channel sales management, and have rich customer resources (cosmetics agents and distributors) in the national online market, which is rich in resources and has a good reputation in the industry; Good project planning, operation, coordination, negotiation and writing skills and experience;

Good oral and communication skills, and excellent interpersonal communication and sales negotiation skills. Have high working enthusiasm and good team spirit. The study of professional knowledge and years of work practice have enabled me to accumulate rich work experience and achieve excellent sales performance. I am cheerful, positive, willing to communicate with people and like to meet new challenges.

I have received professional knowledge training in marketing and enterprise management, and I am proficient in sales methods and experience, good at self-motivation, able to work under pressure, and have strong marketing awareness and market sense.

Can accurately grasp customer psychology and communicate with customers in depth. There has never been a smooth road to sales. Faced with difficulties and pressures, I choose to fight.

2. Skills and expertise

Skill expertise and self-evaluation have their own emphasis. Skills and specialties are specific descriptions, which need to show their core competitive advantages to personnel managers in a comprehensive, detailed and focused manner. The key is concreteness. You should concretize one of your skills, and write down in detail what skills you have and to what extent, in as many words as possible and in as much detail as possible.

When describing your sales ability in skills and specialties, you should focus on specific skills, such as being proficient in beauty, skin care, make-up products and markets, and being good at sales planning, team encouragement and training, and market expansion. Skills and specialties are specific descriptions, which need to show their core competitive advantages to personnel managers in a comprehensive, detailed and focused manner. So when you are asked to fill in your sales skills, try to write in detail and sum up what you have gained from your previous work experience.

3. Work experience description

The description of work experience is an important part of the whole resume, so when describing your sales work experience, you need to specifically describe your job responsibilities and achievements. Sales expertise can be reflected by performance, so it's best to specifically describe the performance improvement your work has brought to the enterprise, the achievements your team has made in exploring the market, and the gains you have gained from it.

For example:

At the beginning, I was the manager of the company's marketing department. I visited many strange customers in the early stage, summed up the work progress in time, gradually learned to establish customer files, and kept in touch with customers by telephone, fax and letter. Two years later, he was promoted to regional manager of the company, led the team to develop and maintain the market, and accumulated a lot of excellent customer resources. Through the efforts of the whole team, the company's * * market sales grew steadily * *, which greatly improved the satisfaction of cosmetics agents with the company's products.

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