Why did Dolliv quit Sephora official website?

Brand strategy adjustment and pursuit of higher profit rate.

1. Brand strategy adjustment: Dolby Liv decided to quit because she thought the sales strategy of Sephora official website was no longer in line with her long-term development strategy.

2. Pursuing higher profit rate: Due to the high sales cost of Sephora official website, Dolby Lifu hopes to reduce the sales cost by quitting official website, so as to pursue higher profit rate.