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How to teach yourself SEO
Tell you clearly, it's not difficult to teach yourself SEO?
2. How to conduct SEO self-study?
If you want to teach yourself SEO, I suggest that you can search in Baidu: Self-taught SEO SEO Self-taught SEO Forum SEO tutorial is ranked in front of the website or forum, and I believe you will get great help.
Search Engine Optimization, abbreviated as SEO, is translated into Chinese as search engine optimization, which means to increase your exposure in search engines by using some industry keywords, so as to increase sales or other purposes. Since the role of SEO is realized through search engines, it is necessary to learn the working principle of search engines when learning SEO. In fact, the working principle of search engine is to grab the content of web pages and give priority to the pages with higher PR value.
In fact, before self-learning SEO, we should first make clear our goals and what kind of goals we want to achieve, and then optimize the website according to our goals. Let me talk about the classification of SEO first. Operationally speaking, SEO is divided into off-site SEO and on-site SEO.
As the name implies, off-site SEO refers to the optimization technology independent of the website, that is, by importing links from other websites to increase the probability of website discovery. External links can also be called reverse links, which play a very important role in websites. Through external links, you can bring a lot of views to the website, thus increasing the chances of being included by search engines. The next question is how to generate high-quality external links.
First of all, you should put high-quality and level content on your website. If your website provides distorted, outdated or unconvincing content, no readers will be interested in your website. Even if you find your website, you will never be interested in your website after the first time. Therefore, high-quality web content is the basis of SEO, so that readers will have a good impression on your website. On the premise of high quality, you can find some high-traffic websites and exchange links, that is, put the links of your website on their websites. Of course, it will be difficult at first, but you should try to find a better website and exchange links, because it can bring considerable traffic.
Second, submit your website to the classified directory, which is the best helper for many new websites to increase traffic. Yahoo is actually a classified directory, and some good BTB platforms are actually the colors of classified directories. For example, your website mainly introduces electronic products. You can go to MAD IN CHINA, DIY TRADE or other trading platforms to publish product and company information. And set keywords, so that customers can find your product or company information when they search in the classified catalogue. This way can greatly improve the probability of being found and increase your traffic. Once your traffic comes up, search engines will be interested in your website, and then you can include your website.
Third, you can go to related forums or send out some posts about your website. At this time, you can't send general posts, because it is easy to be considered cheating by search engines.
SEO in the site, as its name implies, is to optimize the content of the website, the most important of which is keyword optimization. It can be said that keyword optimization is the core of SEO in the station, even the core of the whole SEO, because most potential customers search for the information they need by inputting keywords.
First of all, we should make clear the key words. To define keywords, we can first consider the needs of customers and analyze what keywords or keywords customers may use to search from the customer's point of view.
Keywords are everywhere, and the list should be focused.
1. The Title and Meta tags in the webpage code, that is, the title of the webpage and the description of the website, will be very focused when reading the meta information in the general search engine, so it is very important to set accurate keywords in the meta information.
2. Take Baidu Spider as an example. The search habits of search engines generally require keywords to appear in the front and right position of web pages, which will give spiders a good impression. Just like reading the content of a web page, if we don't find the information we need after reading the previous content, we are likely to go through this web page. Generally, the content of a web page should not be too complicated, just two or three hundred words. 3. Use hyperlink text containing keywords.
4. The ALT attribute of the picture contains keywords.
There are many aspects of SEO, such as the optimization of dynamic websites and framework structure, which need further study. I hope experienced teachers can give me more advice.
Finally, I hope you can learn SEO successfully!
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