What is market supervision for?

Market supervision is to check the results of business representatives' visits to terminals, which is a powerful supplement to help business representatives find and solve problems, and also to cooperate with salesmen to realize collaborative visits to terminal principals and decision makers.

Market supervision, also known as research supervision, is the organizational structure framework of market research. The organizational structure of market research should include three frameworks: research manager, research supervisor and researcher, which restrict and supervise each other. Market supervision is an indispensable part of market research. Concept of supervision: A supervisor is a person who manages employees who manufacture products and/or provide services.

At the same time, the marketing director is also responsible for the inspection of terminal operation, including hard terminal and soft terminal inspection. Hard terminal inspection mainly refers to product inspection and publicity materials inspection. Soft terminal inspection includes entrance observation, assistant orientation test, product knowledge test, publicity material inspection, assistant random inquiry and detailed inquiry after identification.

1. Information collection, collecting terminal information covered by local major competitors; Understand the characteristics and competitive advantages of similar products; Understand the reasons why similar products sell well; Understand the ability of distributors and distributors to cover their own products and the sales data of terminals.

2. Understand the evaluation and word-of-mouth of the industry on the terminal, and understand the relevant statistics in the industry; Understand the terminal on the spot, including area, number of salespersons, geographical location, estimation of people flow, surrounding community status, consumption level, etc.

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