How to treat the Korean public service advertisement "The Poor and the Rich"?

The behavior of "texting while driving" was equivalent to "writing letters while riding a bike" in Einstein's era. Einstein couldn't write E=mc2 when riding a bike. Is texting while driving really important?

Similarly, in Shakespeare's time, Shakespeare did not write Hamlet while riding a horse. Texting while driving will only be more "tragic" than Shakespeare's Hamlet, right?

Vodacom's public service advertisement tells drivers in a relatively visual impact design way-don't drive while texting (please don't drive while texting)!