Photosynthesis future recruitment

In recent years, with the national strategic support and the rapid growth of new energy vehicles, more and more traditional automobile brands have switched tracks and actively invested in the blue ocean market of new energy vehicles.

In June 2022, Dongfeng Fengxing officially released the "Photosynthetic Future" plan, announcing that it will continue to invest 20 billion yuan to build the core competitiveness of new energy by 2030, realize 100% electrification within three years, stop the production of fuel vehicles within five years, and become the mainstream brand of new energy that young people in China like in 2025.

Undoubtedly, for this car company from Liuzhou, such a comprehensive transformation plan is radical and full of courage, which makes the outside world highly expect its first new car after cutting into the new energy track.

Now, this moment has finally arrived. On March 25th, Dongfeng Fengxing officially released the first bomb of the "Photosynthetic Future" plan in Liuzhou-Fengxing Thunder. The new car has launched seven models, and the market guidance price is129,900-229,900 yuan.

Equipped with armored battery, the maximum battery life is 630km.

When the "Photosynthetic Future" plan was released last year, Dongfeng Fengxing also demonstrated two hard-core technologies:

The first is the brand-new EMA-E architecture, adhering to the seven characteristics of "electrification, high performance, safety, stable control, modularization and light weight", which is the technical basis for Dongfeng's popular transformation of new energy; Secondly, the armor battery is developed based on the four-dimensional ultra-high battery protection shield technology, from the battery core, module, whole package to the whole vehicle, just like wearing armor, effectively solving the concerns of new energy vehicle users about battery safety.

Popular Thunder is the first model under EMA-E architecture, which integrates the most advanced technology of the brand.

In terms of modeling, the design of the front face of the popular thunder is very dynamic and avant-garde. The borderless parameterized onyx grille and the headlights of the upper and lower sections create a strong sense of science fiction and recognition. The slip-back design, suspended roof, eye-catching orange trim strips and five-frame wheels with red decoration all highlight the sportiness, individuality and youthfulness of the whole vehicle.

The length, width and height of the popular Thunder are 4600mm, 1860mm and 1680mm respectively, and the wheelbase is 27 15mm, which competes with Nezha U and Ai 'an Y, etc.

In terms of interior, it continues the same movement orientation as the appearance. Circular air conditioning air outlet, fluorescent green edge sports seat, three-position steering wheel, etc. Are very eye-catching The overall design of the center console is clean and concise, and some physical buttons, LCD instruments and central control touch screen are reserved to form a dual-screen design, all of which are 10.25 inch.

In terms of intelligence, it is equipped with Tencent HMI2.0 interactive system that cooperates deeply with Tencent, and has Tencent intelligent driving map, Tencent ecological intelligent cockpit and Tencent automobile cloud service. The driver assistance system cooperates with Zhixing Technology and has 12 driver assistance functions such as APA full-scene automatic parking and high-speed NOA navigation, reaching L2+ level.

In terms of power, the front motors of the popular Thunder have a maximum power 150kW and a maximum torque of 340n·m, all of which are equipped with armored batteries, of which the battery capacity of the entry version is 57.8kWh, the battery life of CLTC is 430 km, the battery capacity of the high version is 85.9kWh, and the battery life of CLTC is 630 km. With the help of ultra-fast battery charging technology, the battery life can be improved by 100+km after charging 15 minutes.

In addition, as the first model equipped with Huawei TMS2.0 heat pump thermal management system, the popular Thunder heat pump air conditioner can work normally even in the ultra-low temperature environment of MINUS 18 degrees, and it also has remote intelligent temperature control technology, allowing users to make an APPointment at home through the mobile app to realize high and low temperature and extremely fast cooling and heating. You don't have to wait for a trip in summer and winter, and you don't have to worry about the low battery temperature and the inappropriate temperature inside the car.

The popularity of130,000 pure electric SUVs

According to the statistics of China Automobile Association, in 2022, the main sales contribution of traditional fuel passenger cars in China was10-150,000 yuan, with a cumulative sales volume of 5.784 million vehicles; Among the new energy passenger cars, the main sales contribution is 6.5438+0.5-0.2 million yuan, and the cumulative sales volume is 6.5438+0.85 million.

The reason for this phenomenon is not that buyers of new energy vehicles are more willing to spend money than users of fuel vehicles, but that new energy vehicles at the same level are often 40,000-50,000 yuan more expensive than traditional fuel vehicles. In the range of10-15,000 yuan, especially13,000 yuan, the golden price for China consumers to buy cars, the choice of new energy vehicles is relatively limited.

Based on this, Dongfeng Fengxing aims at this market segment, offering the banner of "the same price of oil and electricity" and positioning the popular Thunder as "the popularity of10.3 million pure electric SUVs".

Zeng Qinglin, general manager of passenger car sales company of Dongfeng Liuzhou Automobile Co., Ltd. said: "We believe that popularization does not have to be equipped with all top-level configurations, but every function must directly poke the pain points of users; It is not necessarily the lowest price, but we must create an excellent experience at your fingertips. "

It is said that after the popularity of Thunder, in 2024 and 2025, Dongfeng will also launch a variety of SUV, MPV and car products equipped with pure electricity and hybrid, and fully realize the strategic transformation of new energy by the end of 2025.

This article comes from TopCar, the author of Easy Car, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.