Recruitment of Lanzhou advertising company

The initial requirements and company registration steps of an advertising company are as follows:

First, choose the form of the company:

An ordinary limited liability company needs 2 or more shareholders with a minimum registered capital of 30,000 yuan. Since June 1 2006, the new company law allows 1 shareholders to register a limited liability company. This special limited liability company is also called "one-person limited liability company" (but there will be no "one person" in the company name and "sole proprietorship by natural persons" in the license), which requires minimum registration.

If you invest and start a business in partnership with friends and relatives, you can choose an ordinary limited company with a minimum registered capital of 30,000 yuan; If it is the sole shareholder, choose a one-person limited liability company with a minimum registered capital of 65,438+10,000 yuan.

Second, the steps of registering a company:

1. Name verification: Go to the Industrial and Commercial Bureau and get an Application Form for Pre-approval of Enterprise Name, and fill in the company name you want. The Industrial and Commercial Bureau will search online (the intranet of the Industrial and Commercial Bureau) to see if there are duplicate names. If there is no duplicate name, you can use that name and issue the Notice of Pre-approval of Enterprise (Brand Name).

2. Rent a house:

Rent an office in a special office building. If you have your own factory or office, some places are not allowed to work in residential buildings. After renting a house, you should sign a rental contract and ask the landlord to provide a copy of the real estate license.

After signing the rental contract, you have to go to the tax bureau to buy stamp duty, and the tax rate is one thousandth of the annual rent. For example, if your annual rent is 65,438+00,000 yuan, you need to buy stamp duty of 65,438+00 yuan and post it on the front page of the rental contract. Any place that needs to use the rental contract in the future needs a copy of the contract with stamp duty.

3. Write "Articles of Association":

You can download a sample of the Articles of Association from the website of the Administration for Industry and Commerce, and just modify it. The Articles of Association shall be finally signed by all shareholders.

4. Carving private seals:

Go to the place where the seal is engraved on the street and carve a private seal. Tell them about carving a corporate seal (square).

5. Obtain the Bank Confirmation Letter from the accounting firm:

Contact the accounting firm and get the "bank confirmation letter" (it must be original, and the accounting firm should affix a fresh seal). If you are not clear, you can look at the classified advertisements in the newspaper. There are many advertisements in accounting firms.

6. Go to the bank to open a company capital verification account.

1. Money, saying that money makes things easy.

2. The right contact person

Step 3 get to know the media

If there is no problem above, you can register the company and open an account in the bank.

This question is a bit general. I wonder what kind of company you want to start? Advertising media can be similar to graphic shops, mainly graphic design, with relatively little investment; It can also be in the form of video clips of photography and news reports, which may cost a lot.

No matter what kind of company you are in, first of all, you should look at your own specialty, whether it is technical, such as graphic design and video editing, or business. With this customer resource, you can bring support when you start a business. If you have both, you will naturally start a company. If there is neither, then think about it.

The next step is to locate what you are good at and what kind of customer groups you serve. Calculate the cost of equipment, rent and labor, and estimate how long it will take to make a profit. Under normal circumstances, if you can't make a profit in three months, the road ahead will be very difficult.

This is actually a wide range.

Mainly in the following aspects,

1. Money, saying that money makes things easy.

2. The right contact person

3. Understand a certain general direction of the media.

If there is no problem above, you can register the company and open an account in the bank.

I wish business success.

Let me tell you something about the Internet. First, make a website. The website must be creative. Starting a business from a website is your best shortcut at present. First of all, you should wrap yourself up. Details are very important, such as phone number, fax machine settings, domain name, email address, ringtone, try to remember. In short, a lot. I can help you, because I also like advertisements very much. Remember: quality is better than quantity. Don't follow the trend.

I. Preferential policies

In recent years, in order to support college students' entrepreneurship, the state and governments at all levels have issued many preferential policies, involving financing, business opening, taxation, entrepreneurship training, entrepreneurship guidance and many other aspects.

(1) College graduates start their own businesses within two years after graduation and apply for business licenses in the industrial and commercial departments where the entrepreneurial entities are located. If the registered capital (capital) is less than 500,000 yuan, it is allowed to be put in place by stages. The initial investment shall not be less than 10% of the registered capital (the investment shall not be less than 30,000 yuan), and the paid-in registered capital shall be increased to more than 50% within 1 year, with the balance.

(2) Enterprises or business units newly established by university graduates in consulting industry, information industry and technical service industry shall be exempted from enterprise income tax for two years with the approval of tax authorities; Newly established enterprises or business units engaged in transportation, post and telecommunications shall be exempted from enterprise income tax in the first year and levied enterprise income tax by half in the second year with the approval of the tax authorities; Newly established enterprises or business units engaged in public utilities, commerce, materials industry, foreign trade industry, tourism, logistics industry, warehousing industry, residents' service industry, catering industry, educational and cultural undertakings and health undertakings shall be exempted from enterprise income tax for one year with the approval of the tax authorities.

(3) Commercial banks, joint-stock banks, city commercial banks and conditional urban credit cooperatives in various countries should provide small loans for graduates who start their own businesses, simplify procedures and facilitate account opening and settlement. The loan amount is in

About 20 thousand yuan. The longest loan period is two years. If it is determined that an extension is needed due, you can apply for an extension once. The loan interest is determined according to the loan interest rate published by the People's Bank of China. The maximum amount of guarantee is 5 times of the guarantee fund, and the term is the same as the loan term.

(four) the personnel intermediary service institutions affiliated to the personnel administrative department of the government keep personnel files (including social security, professional titles, file wages and other related procedures) for 2 years free of charge for self-employed graduates; Provide free information on the supply and demand of talents and labor force, and publish free recruitment advertisements and other services; To participate in talent fairs or talent service exchange activities, appropriate fee reduction; Provide training and evaluation services for entrepreneurial employees.

(5) The above preferential policies are formulated by the state for all self-employed college students. In order to support local college students' entrepreneurship, local governments have also issued relevant policies and regulations, which are more detailed and closer to reality.

There are two kinds of advertising companies, one is a design company, which is relatively simple, and the other is an advertising company that has the right to publish advertisements and needs administrative examination and approval before it can start business. In fact, advertising business license is not difficult. Now there are administrative service halls in many places, and industrial and commercial registration, tax registration and administrative licensing are all completed in one hall. Regarding the examination and approval conditions of local advertising business qualifications, you can consult the local administrative service hall or the industrial and commercial bureau.

Second, the relevant documents of the process:

The minimum registered capital of a general registered limited liability company is 30,000 yuan, but there must be more than 2 shareholders; The minimum registered capital of a one-person limited liability company is 654.38 million yuan, and only one shareholder is required. The registration fee is 0.08% of the registered capital (within100000 yuan), and the part exceeding100000 yuan shall be charged as 0.04% of the excess.

Registration information:

(1) Personal data (ID card, copy of legal person's household registration book or household registration certificate, residential address and telephone number)

(2) Registered capital

(3) Draw up the names of some registered companies.

(4) The business scope of the company

(5) the rental housing property certificate and lease contract

Processing flow:

(1) Enterprise Name Approval (Industry and Commerce Bureau)

(2) Seal and capital verification report (public security department, bank)

(3) Application for Business License (Industrial and Commercial Bureau)

(4) Apply for organization code certificate (Technical Supervision Bureau)

(5) Handling tax registration certificate (tax bureau)

(6) Open a basic bank account (bank)

(7) Invoice application (tax bureau)

The business scope can be: advertising design, production, agency, release, etiquette service, conference service and exhibition service.

General handling fee 1000 yuan (excluding capital verification fee).

Friendly reminder:

Without financing, find an intermediary to handle the reference price of about 2500 yuan; The reference price for finding an agent after financing is around 6000 yuan (this fee may be a little different, and the financing fee varies from place to place. For your reference, please consult local institutions for details).

Due to different regions, you can consult the local industry and commerce department.

Advertising companies also belong to the category of limited companies. The following documents and procedures are required for the establishment of a limited company:

The establishment of a limited liability company shall meet the following conditions:

1. Shareholders meet the quorum; (greater than 1 less than 50)

2. Shareholders' capital contribution reaches the minimum statutory capital; (6,543,800 yuan for one-person company and 30,000 yuan for two-person company)

3. Shareholders jointly formulate the Articles of Association;

4. Having a company name and establishing an organization meeting the requirements of a limited liability company;

5. Have a company residence.

I. Application for Certificate of Limited Company:

1, industrial and commercial business license (positive and negative)

2. Organization code certificate (positive and negative)

3, national tax and local tax registration certificate (positive and negative).

4. One official seal, one special seal for finance and one private seal for legal person.

5. Capital verification report (low for enterprises)

6. A copy of the Articles of Association.

Limited company procedures:

1. The local administration for industry and commerce applies for name pre-approval;

2. The bank opens a temporary account for capital verification to save money for capital verification;

3. The local administration for industry and commerce shall handle the industrial and commercial business license;

4. lettering company lettering; (Enterprises approved by the Public Security Bureau)

5. The local technical quality inspection bureau shall handle the organization code certificate;

6. The local local taxation bureau handles local tax registration;

7. The local State Taxation Bureau handles the national tax registration;

8. The bank applies to open a basic deposit account;

Limited company expenses

1, name verification fee

Third, the management of advertising companies.

I. Organizational structure and division of functions of advertising companies

An advertising company with a certain scale should set up an administrative office as the company's management center in addition to the customer department, creative department, media department and investigation department. The organizational structure of the advertising company is as follows:

On the basis of improving the organizational structure, it is also necessary to clearly divide the functions of relevant departments and implement responsibilities, rights and benefits to specific departments. In this way, on the basis of a clear division of labor, we can do our respective duties, coordinate operation, restrict each other and promote each other.

(Note: The staffing and division of responsibilities of various departments of the following foreign advertising companies are different from those of domestic advertising companies at present, and some of them are not suitable for the development of domestic advertising companies. The domestic advertising industry is still in the development stage, and there are differences in institutional setup and division of labor among advertising companies. The organizational setup and division of labor of each company should be determined according to specific needs. )

(a) the functions and staffing of the customer department

The main task of the customer department is to develop customers and keep in touch with other departments of the company. The customer department is a full-time department that directly contacts with customers, and is responsible for contacting customers and coordinating the relationship between advertisers and advertising companies. When an advertising company contacts customers, the customer department first makes initial contact and extracts necessary information from advertisers, such as product knowledge, market situation, advertising budget, market plan, etc. After sorting out these materials, the customer department, together with other relevant departments, will study these materials, formulate a preliminary advertising plan and work schedule, which will be implemented by each department. In the process of advertising activities, the customer department is also responsible for contact with advertisers and information feedback, and reports the relevant market research results and the progress of advertising activities. At the same time, it is also responsible for supervising the design, production and execution of advertisements on behalf of customers. Therefore, the customer department of the advertising company plays a dual role in function, representing the overall interests of the advertising company externally and the interests of advertisers internally. In addition, in the advertising company, the customer department should also undertake the company's public relations work (in the absence of the public relations department).

The staffing and division of responsibilities of the customer department are designed to accomplish the above tasks, and its model block diagram is shown on page 345. The responsibilities of the personnel in the customer department are divided into:

1. Minister

Be fully responsible for the administration, business management and customer service management of the customer department. Take power, be directly responsible to the general manager or deputy general manager, and report the work; Next, check the work of the business group supervisor or business supervisor; And be responsible for keeping in touch with more important customers or negotiating and introducing them. Responsible for selecting, appointing and evaluating customer service personnel.

2. Business supervisor or business supervisor

Be fully responsible for the business and daily administrative work of the business group or business group. Be responsible and report to the department director; Check the work of the account director by the way. It is also responsible for keeping in touch with the decision makers, marketing directors or marketing managers of superior and status customer enterprises, and for the development and investigation of new business and the development of existing business.

3. Account Director

Report to department head or business director. Responsible for carrying out business activities according to the advertising plan and budget of the customers represented, and striving for profits for the company. Participate in the formulation of customer's marketing policies, formulate advertising objectives and strategies, and be responsible for briefly explaining the creative intention of advertisements to customers, introducing the first draft of creation and reporting the progress of work. In addition, it is also involved in developing new business.

4. Account Manager

Responsible for drafting some documents, introducing the first draft of advertisements to superiors or customers, and responsible for business negotiation and contact with smaller customers.

5. Salesman

Responsible for business contact with customers, send manuscripts for review and confirmation, and review the samples made. When attending customer meetings, be responsible for meeting minutes and submit them. Generally speaking, there is no decision-making power, and the work is carried out under the guidance of other personnel. Familiar with advertising production and media is required.

6. Operations Coordinator

Mainly responsible for coordinating the progress of advertising work and keeping in touch with creators and producers. Supervise and check the connection and completion of each work link to ensure that the work flow is completed according to the advertising plan. Responsible for maintaining daily contact with customers and acting as a secretary. Have the right to rearrange the work directly when necessary.

(2) Functions and staffing of the Creative Department

The task of the advertising creation department is to be responsible for the creation, design and production of advertisements. They analyze the relevant information and opinions provided by the advertising customer department and the market research department, and complete the creative plan according to the requirements of the advertising plan and the consumer's mentality. Then, together with the customer department and the research department, we will formulate a set of advertising plans for customers to review and produce after customers approve, including shooting, dubbing, printing or photography, painting and so on.

Generally speaking, this department can be subdivided into full-time groups or full-time personnel, such as creative manuscripts, art design, photography, production and synthesis, etc., and each has its own duties. Creative personnel engage in creative intention, the manuscript is responsible for the writing of advertising content, the artist is responsible for advertising painting and layout design, the photographer is responsible for advertising photography and video shooting, and the production and synthesis personnel are responsible for the synthesis of advertising manuscripts, including proofreading, printing and dubbing.

The job responsibilities of the creative department personnel are divided into:

1. Director of Creative Department

Be fully responsible for the administrative management and business management of the creative department, and control the level of advertising creativity. Supervise and ensure that creative personnel work in accordance with the advertising plan, work schedule and advertising budget standards, be responsible for assigning tasks to creative teams and creative personnel, and focus on supervising and ensuring the implementation of advertising strategies. Have the right to select, appoint and evaluate creative personnel. Participate in the advertising creation of new business. Be responsible to the general manager or deputy general manager.

2. Creative Group

(1) The group leader is responsible for the business leadership of the manuscript group or the art group, acting as the director of the creative department to perform certain duties, being responsible for the overall work of advertising creativity, and reporting directly to the director of the creative department.

(2) Writers, usually responsible for working for a specific customer group, are responsible for the conception of advertising manuscripts. Attend customer meetings and directly introduce the work progress to customers when necessary. Responsible for the preparation of all media advertisements, participate in promotional activities when necessary, understand, implement and explain marketing strategies and advertising strategies, and work closely with artists and directors. At present, the division of labor has developed to the stage of subdividing full-time advertisements and full-time advertisements.

(3) Copywriting assistant, under the guidance of copywriting, carries out copywriting work for some smaller advertising activities, implements the advertising creativity of copywriting, and formulates advertising strategies. Participate in customer meetings of small customers when necessary. It is required to carry out advertising activities according to the advertising budget.

(4) Art directors, like writers, usually work for specific clients, responsible for designing advertising pictures, directing TV advertisements, and taking pictures and paintings in person when necessary. Need to know the advertising strategy.

(5) Assistant art director, who is responsible for carrying out the ideas of the art director and painting when necessary.

(4) and (5) The division of responsibilities changes with the development of advertising companies. Artists are generally not responsible for photography and directing, but have full-time directors, photographers and cameramen.

(6) The creative assistant is responsible for coordinating the normal work of the creative department (group), helping creative personnel to complete the creation of advertisements, collecting creative manuscripts and creative materials, and helping to print manuscripts written by others. When necessary, contact the relevant government departments to obtain the TV broadcasting license for advertisements.

3. Printing production team

(1) Team leader, who is fully responsible for the production of relevant newspapers and other printed advertisements of the company. Responsible for business negotiations with relevant production units, and give guidance and suggestions on the adoption of various printing technologies. Lead the proofreader's work and report directly to the department director.

(2) Proofreading is responsible for the implementation of the artistic director's design sketch and the first draft of the screenwriter. Make high-quality original advertisements and send them to newspapers, magazines or printing houses, and be responsible for the artistic and technical handling of advertisements.

Personally, I suggest that you have customers before starting a company.

If a related company has done it before, and a certain number of customers have accumulated, if you do it yourself, the start will be much smoother. After all, the world still recognizes the accumulation of professional fields.

If you haven't done it yet and have this vision, I suggest you find a suitable company as an employee first and only pay for training. Learn by doing, and you should make faster progress. Understand the process and format, and then decide whether to start the company as planned.

Entrepreneurship is a pit. If you don't have enough strength to fill it, you should be cautious. I can only help you so much.