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This is the one from Zhou Xiaopu, I also have the others, but you can just name one, and I will...

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Zhongpan Leihunting Visual Season Side

Exhibition News

Innovation in the form of Peng Xin lost

Zhou Xiaopu

In various places

A number of news programs on TV stations

are popular in their pursuit of popular

and

interpersonal

communication. The TV series achieved remarkable results again in terms of ratings and social response, forming a new wave of people's livelihood news.

1. People’s Livelihood News Column

Program development reaches its climax again

In 2016, China Radio and Television Group launched a nationwide The most popular TV program

competition activity. The selection will be reviewed by a panel of experts and made with reference to the statistical data of CCTV Sofurui

National TV program ratings from 2018 to 2018

To a certain extent, the audience Use the TV remote control to select "

a TV column that has outstanding performance on national television stations. In these columns

news topic categories account for the most share, and they are equally divided with documentary and in-depth categories.

It is a people's livelihood news program.

Starting from Jiangsu TV Station's "Nanjing Zero Distance", TV stations across the country have launched their own people's livelihood news columns. Following the enthusiasm of the previous year,

this year is another year for the launch of People's Livelihood News.

The following are some of the main representative columns of People's Livelihood News in various places.

"Nanjing Zero Distance" is the leading Nanjing people's livelihood news "combination boxing". Jiangsu TV station's "Nanjing Zero Distance" will be broadcast every night on the provincial capital Nanjing. The one-hour live broadcast is completely self-produced.

Mainly includes social news

,

life information

,

Reading newspapers

,

audience hotlines, on-site surveys

and other content

has become a focus on "Nanjing Zero Distance" every night. A breakthrough and innovation for many Nanjing citizens

"First Time" is the first time live broadcast program of Anhui TV Station's large-scale news and information. 》It has been broadcast since the year, month and day with the mission of reflecting

the people's warmth, pain and itching

,

emotions, anger, sorrow and joy,

lively and vividly every day

The audience ratings and satisfaction of Xunchangxiangmo News have soared since its launch.

It has become a miracle in the ratings of local non-prime time news programs.

"Urban Time" "People's Livelihood Perspective, True Expression" "People's Livelihood Perspective and True Expression

''

A very clear summary. The communication concept of Hunan Economic Television's "Urban Time", a minute-long news program. In terms of positioning,

,

shows the development trend of China's mainstream society that is people-oriented, truth-seeking and pragmatic. In terms of style, it pays attention to

the impact and dynamic expression of TV news shots while emphasizing the simplicity of writing style

,

simpleness and straightforwardness. Speaking the common people's words

and

talking about the common people's affairs

has made the program widely recognized by the society.

The news workshop has achieved remarkable results. "News Square" was founded on New Year's Day of 2017.

It is a column broadcast every day on Shanghai TV News Channel

,

Time

Long minutes. "News Square" broadcasts urban social news that is close to the lives of Shanghai people. It explores how to use social power to produce news at low cost.

The program operation mechanism. "News Square" does not put up any unconventional brand, but

it has done enough to publish "news

and "folk" articles.

Every day》

Every day.

》 is a popular

,

regional

,

program launched by Chongqing TV News Channel on

p>

Large time news information column. Column

emphasis on content as king

,

timeliness first

,

onsite priority

p>

''

Use 'emergency events

,

public opinion

supervision

,

As the main reporting content is the feelings of the people, it has become the TV column with the highest ratings and viewership share in Chongqing

2. People’s livelihood news Quality and characteristics

Evidenced in the development process of people's livelihood news from scratch

,

from small to large

People have basically the same view on its quality

and

characteristics.

The spiritual quality of people's livelihood news

The great vitality of people's livelihood news is that it embodies the spiritual quality of the people that news

must have in our era. This quality is attributed to the civilian perspective

perspective

,

people’s livelihood content

, and

people-oriented orientation. ① Its specific manifestations are: first, the civilian perspective

,

people-oriented orientation makes news reports more real, relevant, and more effective; second, absorbing social forces

Organizing media breaks the professional space of practitioners and attracts experts and scholars

、

Functional departments

、

Public information officers

,

Commentators

,

Ordinary audiences participate in all aspects

The third is More systematic

,

higher level

,

more in-depth provision of information to the audience

,

Arrangement

Solving problems

,

Legal aid

,

The fourth aspect of public opinion supervision is that public opinion guidance and intervention in life are more

more appropriate

,

more attentive, and the communication effect is obvious. ②

The "people's livelihood" characteristics of news

The "people's livelihood" characteristics of news are first reflected in the configuration of news, that is, what kind of subject matter is chosen

Value judgment. The people's livelihood news columns of each station focus on selecting more regionalized and localized news to focus on communities and streets.

'

Family, focusing on closeness and daily life

,

Providing basic necessities, food, housing, transportation, entertainment, etc. for the common people

< p>Providing help on living issues The reporting targets are ordinary citizens. Many columns also extend the focus to some groups that have rarely been covered by news in the past, such as urban migrant workers and street people.

Street< /p>

Among the beggar gang and scavengers

Adding the China Radio and Television Cat Scanning TV article

Feature 2 News. Collection. This refers to the method of collecting news materials.

Some columns such as Anhui TV's "First Time" send out multiple interview vehicles every day to shuttle through the streets and streets of the city. Alley

, recent reporters

,

camera staff

work on the street to interview in the community,

Be active in the crowd, thus greatly broadening the subject matter

An important guarantee for the activity

The third characteristic is in news writing. Shang Minsheng News advocates a story-based writing method. The news has plots and details and is reported in a story-telling way.

At the same time, we pay attention to creating a live atmosphere to make the audience feel immersed in the scene.

This psychologically makes it easier to get closer to the general audience and strengthens news dissemination

Effect. ③

Feature 4,

One interval and one processing of news arrangement.

Many columns do not

adopt the now common methods of concentrating news content of the same type

,

grouping

but instead using intervals. The traditional method... that is, all kinds of news are seemingly randomly placed in several sections separated by advertisements

. This method seems to be an arranged "scattered point"

In fact, it is the application of the exciting point method of film and television streaming media. In addition, it is also used in content previews such as program

feeds The highlight processing method is used to enhance the excitement effect and form the suspense of the program itself.

Feature 5: The news broadcast method is basically adopted in each column.

This method combines the studio with the news scene to insert the latest major news and emergency reports at any time. Simultaneous sound and live sound are often used to give full play to the news.

< p>The on-site empirical specialty of audio and video synchronization of video news - try to improve the audio-visual dual channels

The information capacity contained ensures the quality of news, and many columns are still opened on-site in the studio

Interactive channels such as hotline

,

mobile phone text message and online hotline

Feature 6: The uniqueness of people’s livelihood news also lies in its language expression. /p>

Re-dynamic feeling is not verbose, wordy or preachy

, the style is concise and concise

,

fresh

,

Simple

,

In fact, some of them are slightly ridiculing. This way is contrary to the situation

Sitting Be rigid, put yourself and the audience on the same footing, pay attention to respect for the audience

Respect the audience's intelligence level

,

Understanding ability, let the event Speak for yourself, avoid unnecessary analysis and explanation

, and use TV visualization and speed

The specialty of the newspaper highlights the news reporting function, making the program appear fast-paced and dynamic.

The program format and style of Minsheng News often have the flavor of "entertainment", just like the host's dismemberment of the news content. Bu Sheng's Comments

,

Good ridicule. It is also a common appeal for the audience to watch Xinhuang in Shaanle.

Write about the subjects that the broad audience cares about most and photograph the people that the broad audience cares about the most

Represent life events and life problems that are closely related to the vital interests of the broad audience

, < /p>

It is the overall characteristic of people’s livelihood news to maintain a zero distance from people’s spiritual life.

Management of Minsheng News

A good brand column must not only have high visibility

,

high viewing frequency and

In addition to a high appreciation index, there should also be high returns to achieve a win-win situation of social and economic benefits

This is also the basis for the continued existence and development of the brand. People's Livelihood

The high ratings of the news have become

one

the main force driving the channel's advertising and marketing. Some

columns implement the concept of integrated marketing communication and unified operation of news broadcast

The platform realizes brand expansion and drives overall marketing.

Home

,

The steamed crocodile crocodile Sheng Yuan and related experts

The development of political civilization

Nourishing excrement, sealing fumigation, and Guizhou Daijia

Changing things out of chaos. Scholars particularly mentioned Comrade Deng Xiaoping's criticism of television in his speech during the Southern Tour in 2008. "When the TV is turned on, it is full of meetings. There are many meetings and articles that are too long."

, The speech

is too long and the content is repeated in new languages. ' ,

I think this speech is correct

. The reform and development of China's television is of great and far-reaching significance. At the same time, this reform also depends on the development of society and the progress of people's thinking. Mu Luo... manifestation.

Local media strive for survival and development

The adjustment and shrinkage of the television industry structure has made room for provincial and municipal TV stations

Zihuanjie Hanlocalization Typical columns focusing on localized people's livelihood news programs have become an important part of the channel's market strategy. Compared with CCTV's traditional strength of news broadcast

focusing on people's own lives is exactly the strength of local TV stations that lack resources.

The development of the media market

In the development of the media, technological progress plays an increasingly important role, and the audience market also changes accordingly

From a single reception of limited media to a large number of Choice of media to receive.

Under such market conditions, the competition among media is becoming increasingly fierce. The media has experienced the transformation from

seller's market to buyer's market, so it has changed from "suitable for all ages to 'target'

Target audience' The media began to segment the market, resulting in the nicheization of communication

,

The media no longer tries to win over all audiences, but. Target specific

target audiences,

concentrate on creating distinctive products. As a cultural industry, media

It is bound to take the local area as its own target market

,

focus on regional audiences

pry it

personalize

p>

,

A response to narrowcasting. Using narrowcast content to attract a certain but

limited audience enhances the program’s appeal from a market perspective. The proximity will make the local audience feel friendly

and

personalized, bringing a loyal audience to the program

. Interpersonal communication is closer

People's livelihood news has a topic-based perspective of topic selection

,

Scattered points

''

The layout techniques, simple and lively language expressions and timely comments are all the result of conscious learning from interpersonal communication

Therefore, the communication brought by people's livelihood news. The change in method

heralds a profound change - mass communication begins to seriously learn from interpersonal communication

This is an improvement in the understanding of TV people brought about by competition and market pressure. The return of media rules

4. In-depth interpretation of people’s livelihood news

Domestic researchers have conducted heated theoretical discussions on people’s livelihood news

p>

And its conceptual definition

,

Essential cognition and its intrinsic value

What is people's livelihood news

<. p>While the concept of "people's livelihood news" has received attention from the industry and academia, it has also caused a lot of controversy. There is a belief that it is based on the needs of the vast majority of ordinary people.

, and it is reported in a format that they like to hear and comment on. It is a kind of news from a public perspective. Another kind of news is people's livelihood news. Economic news

and

Social news

Part of each category was merged to form a column of people's livelihood news

There are also some researchers who insist that people's livelihood news is not a concept related to news genre style, but is more about news

Media and news. The value orientation of journalists' practical activities not only summarizes

the media's selection criteria for reporting content, but also reflects the reporter's position

,

Attitude

and starting point also contain the media’s understanding of its own social function. This understanding is the core of people’s livelihood news.

Is people's livelihood news the same as social news

Some researchers believe that the content of people's livelihood news is roughly equivalent to social news

But more and more researchers are realizing that people's livelihood news is different from social news in the traditional sense. In terms of content, in addition to daily social news, it also has direct contact with the people. Relevant policy information includes topics related to consumption

,

economy

, and current affairs

,

Economic news has crossover. One of the significant differences between people's livelihood news and social news

is mainly reflected in its people's livelihood perspective

,

people's livelihood attitude

and People's livelihood sentiment. ④

Ren Nian’s research on the concept of people’s livelihood news has been the first to become a hot topic

In fact, there is no need to rush to give a final word to such a new term

definition. To some extent, different understandings of concepts reflect the diversity of concepts. The mutual influence and discussion of multiple concepts within the conceptual understanding system of people's livelihood news are objectively inevitable. Bringing a gradually clearer understanding of people’s livelihood news.

Re-examining "What is News"

The value essence of news is mainly to provide society with timely, objective and sensitive information

Environmental Watch. From the perspective of the communication function, whether it provides information to the people is a security guarantee. This is the most critical criterion for identifying whether a communication is fulfilling the function of news communication.

The vitality of Minsheng News lies in the orientation of its news value

in its pursuit of the proximity and timeliness of news as much as possible. Its proximity

is mainly reflected in its geographical and psychological proximity to the audience. Many columns use live broadcasts

and citizens’ selfies, so that the reports not only reflect recent events

,

and ongoing events

ensure the timeliness of news.

5. The future development prospects of people’s livelihood news

Issues that people’s livelihood news must be alert to

People’s livelihood news is gaining momentum

,

We are in a period of vigorous development but

We must be alert to the following issues during this process.

First, avoid the tendency of homogeneity. In some cities, there are TV people's livelihood news programs at the same time. If the homogeneous state cannot be reversed, the 'inflection point' of its rising income curve will come sooner or later. The rise in operating costs and the dilution of operating profits

will be inevitable results. At the same time, homogeneity Globalization also means brand competition

With the advent of the era, how to make your own programs irreplaceable, establish your own brand

cultivate loyal audiences is a must for people's livelihood news programs early

Plan to do so. ⑤

Secondly, people’s livelihood news should not be synonymous with vulgarity. We should consciously resist the mercantilist tendencies of the press today. Pursue it by any means necessary

Attention”. News should have clear social goals, and the media should grasp the "degree" of innovation and grasp the boundary between civilianization and kitsch.

Third, civilian news programs must gradually improve the quality of reporting.

Fourthly, the people’s livelihood host feels a deep lack of stamina. Only when the host and main editors and creative staff continuously realize self-improvement and development can people's livelihood news achieve lasting prosperity.

Thoughts on the future development of people's livelihood news

After theoretically explaining the phenomenon of people's livelihood news, some researchers proposed that

it is of great value to its future development The research topic of people's livelihood news is how to better realize public opinion supervision, promote communication between the public and the government, coordinate the contradiction between individuals and society, and cultivate public trust in the country

p>

,

The future of social development

Concern and participate in increasing democratic construction, thereby constructing a public domain for citizens

. Secondly, how can people's livelihood news further improve citizens' awareness of subjectivity

,

political participation

awareness, promote the local democratization process and become a boost to democratic development

This is also a very valuable topic.

Other researchers are summarizing the "variety show craze", "interview craze", and "entertainment craze" on the TV screen. After the strange cycle of "leading the way for three or two years", now that people's livelihood

news programs are gradually heating up, with a more forward-looking vision, I have begun

thinking about what will happen next. How can old programs be revitalized or new programs be created? Researchers believe that we must first understand the unique role of the media in our country. Under the media system of "unitary system

,

dual operation

", the media must unshirkably cooperate with the government in carrying out its work

, undertakes the sacred mission of channeling public opinion, coordinating the opinions and demands of different stakeholders, resolving conflicts between social classes and promoting the improvement of the overall quality of social members. , it was precisely in the dilemma that the media was either criticizing or praising that it found an outlet and built a bridge of communication between the government and the people. Approved.

Notes

①What have we changed by Jing Zhigang - Nanjing Zero Distance and People's Livelihood News" "Audiovisual Industry Annual Issue" /p>

② Jiang Xiaoping's "People's Livelihood·People's Feelings

·People's Stars" Converge into a Characteristic Jiangsu Stream - One Jiang...Su

Exploration and Innovation of Broadcasting and Television" Chinese Radio and Television Studies Issue

③Lu Hua

,

Wang Shuo

,

Hou Yujing’s breakthrough Starting from "people's livelihood news" - the first time

Prospects for the development of time and local TV news "Modern Communication" annual issue

④ Zhu Yaocheng and Zhang Jinhui's "Interpretation of the TV People's Livelihood News Phenomenon" , Media Observation

Year Issue

⑤Originally published in Xinhuanet Reprinted from the Audiovisual Industry Radio and Television Information "

Page

The author of this article is a researcher at the Journalism and Social Development Research Center of Renmin University of China

This article was edited by Jiang Chenghou