An Lifang's Brand History

Anlifang Group was founded by Mr. Zheng in Hong Kong on 1975. After more than 30 years of operation, Anlifang has developed into a modern large-scale enterprise. Based on the business development direction of "taking root in Hong Kong, looking to China in the north and looking to the world", the Group will set its headquarters in Hong Kong, with its own office area reaching 5,000 square meters. In addition, Anlifang (China) Clothing Co., Ltd. will be set up in Shenzhen 1987, and Anlifang (Changzhou) Clothing Co., Ltd. will be set up in 1993, and production lines will be set up in both places. The total area of office buildings, workshops and dormitories purchased by the Group exceeds 30,000 square meters, and there are nearly 4,000 employees.

Since entering the domestic market in the early 1990s, the Group's business has developed rapidly. 1996 to 2005, it won the title of "the first sales volume of similar products in China" for ten consecutive years with excellent performance. Up to now, the Group's retail business covers more than 40 big cities such as Chinese mainland, Hongkong and Macau, with 65,438+0,000 outlets.

Anlifang Group is not only a supplier of women's underwear, but also successfully established a series of high-quality and diversified underwear brands, such as "Anlifang Anlifang" and "Fan De Shi Fendi Shi". At present, the group's products include bust, underwear, tights, swimsuits, rhythmic clothes, pajamas, pantyhose, pregnant/breastfeeding underwear and so on, which are deeply loved by women from all walks of life.

As early as 1996, Anlifang (China) Clothing Co., Ltd. took the lead in obtaining the ISO900 1 quality certificate issued by Shenzhen Quality Certification Center. In June 2002, Anlifang (Changzhou) Clothing Co., Ltd. took the lead in transferring the edition from 94 to 2000 in the same industry in China. It shows that the company not only guarantees product quality, but also pursues to improve customers' comprehensive satisfaction with our products and services; In 2002 and 2003, Anlifang (Changzhou) Clothing Co., Ltd. and Anlifang (China) Clothing Co., Ltd. successively obtained the China Environmental Label Product Certification Certificate issued by China Environmental Label Product Certification Committee, which strongly proved that our products guaranteed human health and protected the environment. The group company also obtained ISO900 1 certification issued by SGS 1997 in Switzerland, and obtained ISO 900 1 version certification in 2003. The Group and its subsidiaries always maintain and continuously improve the effectiveness of the quality management system. In addition to recruiting experienced technicians, they have also continuously invested in the latest production and information equipment and achieved impressive results.