How does Alibaba Group’s incentive mechanism work?

The incentive mechanism of Alibaba Group is: under the existing management structure of listed companies, internally implement a management structure and incentive mechanism similar to the "business partner" form, and vertically open up personal promotion channels and incentive channels , horizontally establish a self-disciplined and self-driven business collaboration form.

Convert employee resources and capabilities into platform resources and capabilities, and build a talent introduction and training channel that can be moved up or down and has sufficient tension.

On the evening of December 5, 23rd, Alibaba Pictures Group announced that it would comprehensively upgrade its organization and business form, and strive to become a "Goldman Sachs-type organization" in the content industry in terms of internal organizational methods, and launch similar Management structure and incentive mechanism in the form of "business partners".

Yu Yongfu, chairman of the board of directors of Alibaba Pictures, will concurrently serve as CEO. Former CEO Zhang Qiang and former president Zhang Wei will be transferred to co-presidents, reporting directly to Yu Yongfu.

After the announcement, Yu Yongfu sent an email "Alibaba Pictures Acceleration: Business Acceleration, Organizational Upgrade" to all Alibaba Pictures employees.

Yu Yongfu pointed out that Alibaba Pictures’ goal is not to become a film and television company in the traditional sense. The “non-traditional” attribute determines that Alibaba Pictures must innovate its model based on the existing rules of the industry. At the same time, it has and continues to improve its professional capabilities and an organizational form that can fully respond to changes in the industry.

Extended information:

Once the incentive mechanism is formed, it will intrinsically act on the organizational system itself, keeping the organizational functions in a certain state, and further affecting the survival and development of the organization. .

The effect of incentive mechanisms on organizations has two properties, namely, encouraging and weakening effects. That is to say, incentive mechanisms have encouraging and weakening effects on organizations.

One of the stimulating effects of the incentive mechanism is that a certain incentive mechanism has the effect of repeatedly strengthening and continuously strengthening employees' certain behaviors that meet the expectations of the organization. Under the influence of such an incentive mechanism, the organization continues to grow and develop. , keep growing.

We call such an incentive mechanism a good incentive mechanism. In a good incentive mechanism, there must be negative reinforcement and punishment measures to restrain employees' behavior that does not meet the expectations of the organization.

The inspiration for managers from the incentive mechanism's role in promoting employee behavior is that managers should be able to identify the real needs of employees and effectively combine measures to meet employees' needs with the realization of organizational goals.

Ifeng.com - Launches incentive mechanism "Alibaba partner" Yu Yongfu comprehensively upgrades Alibaba Pictures?

Baidu Encyclopedia - Incentive mechanism