Overview of competitive intelligence development

Competitive Intelligence (CI) is not a new thing. As early as more than 2,000 years ago, China's ancient grandson reasonably explained the basic principles of intelligence in easy-to-understand language: "Know yourself and know yourself, and you will win every battle;" Know yourself and yourself, one wins and one loses; Don't know who you are, don't know who you are, every battle will be dangerous. " "So, you are smart and wise, so you can win by moving, and success comes from the crowd and the prophet."

Modern competitive intelligence came into being in 1950s and flourished in 1980s. Marked by the establishment of 1986 SCIP American Association of Competitive Intelligence Practitioners. In the past 30 years, leading enterprises and industries in economically developed countries have been widely promoted and successfully applied. In 2008, SCIP was renamed as the Association of Strategic and Competitive Intelligence Practitioners, which clearly emphasized that competitive intelligence provides decision support and early warning for senior managers through in-depth tracking, analysis and research of public information.

Since 2002, a professional organization for popularizing competitive intelligence has appeared in China: Beijing Zhongxing Xinjing Information Technology Research Institute, which has provided consulting and training on competitive intelligence for China enterprises since 2002. With the support of the Ministry of Information Industry, the Ministry of Science and Technology, the Ministry of Labor and Social Security, the State Patent Office, the National Information Center, the Research Office of the State Council, Zou Zuye, Director of Beijing Science and Technology Commission, China Institute of Science and Technology Information, Shanghai Institute of Science and Technology Information, Nanjing University, Peking University, Tsinghua University and other departments and leaders, and with the support of Baidu, TRS and other domestic and foreign counterparts, competitive intelligence has been rapidly applied and popularized in China. A large number of leading enterprises in domestic industries have gradually established competitive intelligence departments, and market intelligence, technical intelligence and competitive intelligence posts have become the daily necessary job requirements of well-known enterprises on domestic large-scale recruitment websites.

The annual China International Conference on Competitive Intelligence, held since 2005, comes from presidents, strategic intelligence directors, market intelligence directors, technical intelligence directors of Peking University, Nanjing University and Wilkes University in more than 20 countries, including Hewlett-Packard, IBM, DELL Dell, Merck, PSA Peugeot Citroen Group, Michelin, Philips, Deloitte, Shenhua Group, Bulgarian Investment Group, Shanghai Automotive Group, Baosteel Group and China Telecom Guangdong Research Institute.

The front page of Science and Technology Daily in May was 20 1 1, 2065438 "Don't let China enterprises lose on competitive intelligence". Competitive intelligence should be an effective support and a powerful grip for the wise decision-making of senior managers in China. The State Council, 20 14,10,28, "Several Opinions of the State Council on Accelerating the Development of Science and Technology Service Industry", Guo Fa [2014] No.49 clearly pointed out: support the development of scientific and technological information services such as competitive intelligence analysis, and cultivate a number of service institutions and leading enterprises with well-known brands.

Big data provides a technical foundation and broad application background for the authenticity, accuracy and real-time performance of competitive intelligence.

In the era of big data, competitive intelligence is a weapon to master the market intelligence and technical intelligence of competitors and participate in international competition!