What qualities should an automobile marketing consultant possess?

Automobile sales consultant is a comprehensive job. Doing a good job in automobile sales requires not only professional knowledge, but also high comprehensive quality. Generally speaking, when recruiting car salesmen in 4S stores, applicants are required to have work experience or professional background. Because it is very simple, automobile sales consultants sell automobiles and automobile-related products and services, and automobile products and services are highly professional.

To do a good job in car sales, six people understand.

One: understand the analysis tools of automobile structure, performance and cost performance.

In car sales, you can't drive, but you can't help but understand cars. If you can't even talk about basic performance, you don't have enough confidence to persuade customers to buy a car. The structure of a car mainly describes the exterior decoration, interior decoration and space. The performance of the car is mainly power, acceleration, drive, resistance, fuel economy, engine and so on. In short, we should regard the car as a product and study it thoroughly.

2. Understand the market and grasp the industry background, overall market situation and market dynamics.

The market is mainly the automobile market, such as the sales data of a certain brand and model, the trend of the whole automobile industry, the psychological trend of consumers, the feedback of consumers on car use, the price of fuel and the fuel-saving function of automobiles.

Three: understand marketing, master and properly use the essence of marketing.

Automobile marketing can be accomplished mainly from the perspectives of company strategy, competitive strategy and market segmentation. Properly speaking, an excellent sales consultant can grasp the consumer psychology and combine the highlights of the sales model, such as brand culture, celebrity endorsement, double insurance and so on. To realize consumers' buying behavior. At present, the automobile marketing professional qualification certificate is divided into three grades: assistant automobile salesman, automobile salesman (intermediate) and senior automobile salesman.

Four: understand sales, master sales process, sales speech, sales skills.

Professional sales process is the most powerful safety proof for customers, which brings customers a sense of professionalism and trust. Mastering the basic skills of sales depends on learning and accumulation. When the customer asks any questions, don't immediately answer the essence of the questions, but first add a "cushion" to the communication. The sleeping mat mentioned here is the compliment we mentioned above. For example, the customer asked, "I heard that all your latest cars were in stock last year?" (A very provocative question)

Salesperson: "You see the problem really accurately and the information is timely. Where did you see it? " The last question is sincere, and I really want to know how the customer knows this news. Generally speaking, don't answer questions directly on the opposite side of customers, because most customers who buy cars have done enough work.

Five: Understand the service and master the sales process, service and after-sales service methods.

Polite reception-demand analysis-product introduction-facilitating transaction-test drive-delivery-after-sales tracking. This is the basic sales process. As for after-sales service, sales staff can arrange special customers to serve. And track it. Because this customer may bring more customers.

Six: Understand customers, master customer mentality, consumption psychology and decision-making methods.

Put yourself in the customer's shoes. The customer just wants to buy a car with high cost performance and get corresponding service after sale. Some scheme strategies can be formulated according to the specific requirements of customers.

It takes time and experience to be an excellent car salesman. To be an excellent car salesman, we must have a plan, follow the sales rules, advance our work in a planned and down-to-earth manner, have perseverance, follow the success rules, and constantly improve and upgrade our work.