Lay a solid foundation and promote development

1. Company Profile

Oriental Jinyu Co., Ltd. is the only listed company in jade industry in China at present, with stock code: 600086, registered capital of 350 million yuan and total assets of over 2.5 billion yuan. The company's main business is the wholesale and retail of gold and jade products. As the largest supplier of jadeite raw materials, wholesale retailer and brand service provider of jadeite jewelry products in China, the company has several branches in Beijing, Kunming and Shenzhen. According to the company's development strategy of "controlling the upstream, innovating products, building brands and building channels", in the next few years, the company will speed up the distribution of sales network, rapidly expand the terminal network nationwide, and realize the strategic concept of "leading channels with brands and strengthening brands with channels" of Oriental Jinyu.

Oriental Jade relies on accurate brand positioning, capable management team, accurate decision-making system and scientific and standardized management mode, with the corporate mission of "creating a perfect jade career and inheriting the essence of Chinese culture", with the corporate values of "mutual assistance, interaction, * * survival and * * win-win" and the brand appeal of "Oriental Jade, Creating Dignity", and strives to build the brand pavilion of Oriental Jade Emerald Dynasty.

20 12 China jewelry yearbook

Dongfang Jinyu is the vice president of China Jewelry and Jade Jewelry Industry Association, and the licensed product operator of Beijing 2008 Olympic Games and Guangzhou 20 10 Asian Games. It has successively won the titles of well-known brand in China's jewelry and jade jewelry industry, the first in China's jade industry, the best brand in China, and a safe demonstration store in the jewelry industry.

2. Comparative advantage

Oriental Jinyu has developed in the jade industry for many years, and has formed a unique advantage in jade raw materials, and has formed a solid cooperative relationship and partnership with jade mining areas and suppliers in Myanmar. As the largest purchaser of jadeite raw materials in China, Oriental Jade has abundant raw material reserves and strong control ability and price influence in the field of jadeite raw materials.

2. 1 raw material procurement and wholesale have obvious competitive advantages.

In the purchasing and wholesale of jadeite raw materials, the company is in an obvious advantage position. The value of jadeite raw stone purchased by our company accounts for about 20% of the total sales of jadeite raw materials in Myanmar, which basically monopolizes the procurement of high-grade jadeite raw materials.

In order to prevent risks, many large domestic jewelers often purchase jadeite raw stones through Xinglong Jewelry, a holding subsidiary of our company. Therefore, compared with other enterprises in the same industry, our company has great advantages in purchasing quantity, quality and cost of jadeite raw materials.

2.2 Talent advantage

The company has more than 30% senior technicians, and has grown up a group of jade experts, enjoying a high reputation in the industry in identifying the value of jadeite raw stone.

3. Future planning

After several years' efforts and development, Oriental Jinyu has gradually established its leading position in the jade industry chain and its influence in the purchase and trading of jade raw materials, and has initially become a comprehensive jewelry enterprise with jade management as the main business and gold and other jewelry products as the supplement. In the next few years, Oriental Jinyu will continue to implement the development strategy of "controlling the upstream, innovating products, building brands and building channels": further strengthen and maintain the company's dominant position and influence in the field of jadeite raw materials; Deepen and expand the national marketing network; Increase and pay attention to the innovative design and cultural connotation of products; Establish and enhance brand added value.

20 12 China jewelry yearbook

20 12 China jewelry yearbook

The company will make continuous efforts in raw materials, product design, sales network and personnel training to lay a solid foundation for the steady development of enterprises and realize the dual development of economic and social benefits of enterprises.

(1) Continue to deepen the implementation of the national marketing network layout. The company will seize the opportunity of the rapid development of the domestic jewelry market, actively seize the market opportunities, improve the distribution of sales channels in areas where jade consumption is concentrated through self-built flagship stores, franchise stores and cooperative operations, and gradually build a marketing system with Shenzhen as its operating headquarters and covering the whole country. At the same time, investigate and study the online sales business of jewelry and jade, and establish an online sales, service and communication platform.

20 12 China jewelry yearbook

(2) Give full play to the advantages of jadeite raw materials and continue to increase the purchasing and storage of jadeite raw materials. In the new year, as a scarce mineral resource, jadeite raw materials are still facing the situation of decreasing resources and increasing demand, especially middle and high-grade raw materials, which are in short supply. The company will strive to find a balance between short-term performance and long-term value, concentrate its advantages in resources, capital and rough stone valuation, further expand the procurement and storage of jadeite raw materials, improve product turnover rate and optimize the inventory structure of raw materials and finished products.

(3) Continuously enhance the brand value and influence of Oriental Jinyu. For a long time, the company has taken promoting Chinese jade culture as its corporate responsibility and building the world's top jade brand as its business philosophy. On the basis of paying close attention to the product quality and service level of enterprises, we have intensified the innovation of product design, injected cultural connotation into products, and attached importance to external publicity and promotion, making Oriental Jinyu a leading domestic and internationally renowned jewelry and jade brand.

(4) Strengthen internal management, improve and innovate internal management system, and accelerate the improvement of management level and operational efficiency. According to the changing trend of the market and the development needs of the enterprise itself, actively respond to external competition, establish the internal management concept of "management is also a cost" and "benefit from management", innovate and straighten out the internal management system, management process and business process, improve the company's various rules and regulations, and establish a responsibility system for work objectives.

(5) Pay attention to enterprise human resource management and employee training, and build an educated, management-savvy, business-friendly and dedicated staff. Taking human resource work as the strategic focus of the company, starting from the needs of the company's sustainable development and business operation, starting from all aspects of human resource management such as "recruiting, educating, using, retaining and eliminating", we will improve the company's recruitment, training, promotion and incentive system, and implement the company's employment concept of "retaining people with treatment, career and emotion". At the same time, pay attention to employee training, so that all aspects of enterprise management, marketing, sales, procurement, finance, customer service and so on have the right people doing the right things to improve employees' business skills and loyalty.