What will the Internet Marketing Director position do?

?Simply put, everything should be done based on marketing goals, and different companies have different actual situations, and the specific things they do are different.

The marketing director is the main person in charge of marketing, so he is responsible for all marketing aspects, including determining specific marketing goals, personnel recruitment, marketing personnel management, and supervision of plan implementation, etc. ?Once the market goals are determined, formulate a plan

?The marketing director must communicate with the boss, set annual goals based on the actual needs of the company, and then formulate a plan based on the goals. After the boss determines that the plan can be implemented , and after confirming that corresponding financial and human support can be provided, implementation will begin immediately.

?Recruitment and management of marketing personnel

?After the plan is determined, immediately recruit corresponding marketing personnel as needed, establish the organizational structure of the marketing department, and formulate corresponding KPIs. Manage and supervise their work and performance.

?3. Open up market channels and business cooperation

?According to the determined plan, open up market channels and find relevant companies for corresponding cooperation. Some cooperation must be with director-level people Only then can it be done.

?Four Responsible for Effects

?In fact, the marketing director has no specific job. The biggest job is to be responsible for the effect, monitor the effect data, and immediately adjust the marketing plan if it is not ideal. , thereby achieving the expected goals.

?Note: One of the more difficult jobs of a marketing director is actually coordinating resources and coordinating cooperation between departments. The biggest resource is actually the boss, who needs people, budgets, reports work progress at any time, etc., knowledge All are big. Each department has its own interests and KPIs. How to coordinate the resources of each department for its own use also requires a lot of energy.