How to write a marketing plan

1. Description of the scheme (why should this scheme be formulated and what kind of problems should this scheme solve)

2. Market analysis (who are your consumer groups, what are their characteristics and how to divide them)

3. Marketing strategy (what marketing strategy to adopt, which consumer groups to target respectively, how to catch the eye and how to build marketing channels).

4, media/promotion strategy (in order to realize your marketing strategy, what kind of method do you need to take? Whether to advertise or promote, list detailed methods, budget and cost accounting)

5. Effect evaluation (evaluating the social and economic benefits generated by the marketing plan)

6. Risk assessment (possible risks and solutions in the process of scheme implementation)

7. Conclusion (conclusion, etc.)

Characteristics of marketing plan

Marketing planning must have the characteristics of clear purpose, obvious comprehensiveness, strong pertinence, outstanding operability and exact clarity, that is, it embodies the requirements of "focusing on the theme, clear purpose, thorough and meticulous, thoughtful and specific, one thing and one policy, simple and clear".

Category of marketing plan

Marketing planning can be divided into large-scale excellent customer marketing planning, major project marketing planning, market research planning, product promotion planning, etc.

Theme and analysis of marketing plan

According to different marketing planning objects (that is, marketing planning projects), draw up your own theme. The theme of marketing planning is the cornerstone and core of the whole marketing planning, and it is the basic principle of marketing planning. On the basis of expounding the theme of marketing planning, this paper briefly introduces the planned projects, including their background, general situation, progress and development trend.