What is the position of marketing specialist?

Question 1: What is the job of a marketing specialist? The marketing specialist belongs to the salesperson in nature, but the marketing specialist has a higher level, greater responsibility and stronger professionalism. The relevant explanations are as follows:

First of all, introduce the basic nature of this work:

Marketing specialist is the professional name of salesman, but it is more demanding than salesman and needs more professional knowledge and terminology, which is different from ordinary marketers.

Marketing specialist undertakes the basic and auxiliary work of each marketing department, and needs strong marketing promotion and customer maintenance ability. According to the requirements of product promotion, formulate promotion plans such as regular activities and holiday activities and organize their implementation, and participate in the planning and implementation of major promotion activities to achieve the promotion effect.

Second, explain the job responsibilities of this position:

According to the requirements of product promotion, formulate promotion plans such as regular activities and holiday activities and organize their implementation, and participate in the planning and implementation of major promotion activities to achieve the promotion effect.

In foreign companies, the marketing department is divided into channel department, brand department and promotion department. The positions are usually market representative, marketing director, channel representative, channel director, channel manager and marketing manager.

In state-owned enterprises, the marketing department is divided into brand management department, promotion marketing department and planning implementation department.

The marketing specialist is located in the sales area and is responsible for:

1. Assist the regional manager to plan the marketing plan of the region according to the requirements of the company.

2. Communicate, train and guide the office director, business representatives and affairs representatives for the company's marketing theme activities.

3. Conduct on-site supervision and inspection on the development of marketing theme activities required by the company.

4. Organize relevant personnel in the region to check and accept the promotion activities of each office.

5. Review the promotion application and promotion expenses of offices in the region.

6. Assist the regional office to strengthen and standardize the management of basic work.

7. Collect market information and industry trends.

8. Complete the temporary tasks assigned by the company.

Question 2: What does the marketing specialist mainly do? As the most common position in the marketing department, the marketing specialist's main responsibility is to implement a function item in the company's marketing plan. For example, collect and analyze market information, dynamically assist in the formulation and completion of new product promotion plans, and complete various promotion activities around active brands, brand promotion and brand development. Because different companies and industries have different responsibilities for marketing specialist Ding, the salary of this position will change greatly. The average annual salary of this position is around 34 thousand, which fluctuates with the nature of the enterprise, work experience, education and even foreign language level.

Responsibilities: According to the requirements of product promotion, formulate promotion plans such as regular activities and holiday activities and organize their implementation, and participate in the planning and implementation of major promotion activities to achieve the promotion effect.

In foreign companies, the marketing department is divided into channel department, brand department and promotion department. The positions are usually market representative, marketing director, channel representative, channel director, channel manager and marketing manager.

In state-owned enterprises, the marketing department is divided into brand management department, promotion marketing department and planning implementation department.

The marketing specialist is located in the sales area and is responsible for:

1. Assist the regional manager to plan the marketing plan of the region according to the requirements of the company.

2. Communicate, train and guide the office director, business representatives and affairs representatives for the company's marketing theme activities.

3. Conduct on-site supervision and inspection on the development of marketing theme activities required by the company.

4. Organize relevant personnel in the region to check and accept the promotion activities of each office.

5. Review the promotion application and promotion expenses of offices in the region.

6. Assist the regional office to strengthen and standardize the management of basic work.

7. Collect market information and industry trends.

8. Complete the temporary tasks assigned by the company.

Question 3: What does a marketing specialist do? Recently, many enterprises are recruiting marketing specialists. In order to help you better understand the marketing specialist, this paper introduces the profession of marketing specialist in detail for your reference! First, the professional introduction of the marketing specialist The marketing specialist undertakes the basic and auxiliary work of various marketing departments and needs a strong ability to promote and maintain customers. According to the requirements of product promotion, formulate promotion plans such as regular activities and holiday activities and organize their implementation, and participate in the planning and implementation of major promotion activities to achieve the promotion effect. For example, collect and analyze market information and trends, assist in formulating and completing new product promotion plans, and complete various promotion activities around active brands, brand promotion and brand development. Because different companies and industries have different regulations on the scope of responsibilities of marketing specialists, the salary of this position will change greatly. Second, the work content of the marketing specialist 1. Undertake the foundation and coordination of the marketing department; 2. Collect and analyze market information and trends; 3. Communicate, train and guide the office director, business representatives and affairs representatives for the company's marketing theme activities; 4. Formulate promotion plans such as regular activities and holiday activities and assist in their implementation; 5. Responsible for the acceptance of promotional activities in each office. Third, the professional requirements of marketing specialists Education and training: Generally, college degree or above in marketing and enterprise management is required. Work experience: to do market work, you need to have strong market planning ability and information analysis ability; Have a comprehensive understanding of product operation, sales channels, public relations and promotion; Good language skills and communication skills; Serious and responsible, experienced in media communication. In order to become a qualified and excellent marketing specialist, personal sensitivity to the industry market is essential, and secondly, attention should be paid to the usual information accumulation. Only in this way can we provide fresh and unique market insight for enterprises. Salary quotation: Marketing specialist is the most common position in the marketing department, but different companies have different regulations on the responsibilities of marketing specialist, which also depends on different products, so the salary of this position will change greatly. According to statistics, the monthly salary of this position is generally around 3000-4000, which fluctuates with the nature of the enterprise, work experience, education and even foreign language level. Four. Marketing specialist's career development path Marketing specialist needs certain professional knowledge and personal qualities. To engage in this trip, he must have enough work enthusiasm and unremitting efforts. Different working places, different product targets and different enterprise properties will have different development spaces and paths: Path 1: He has accumulated certain experience, and a marketing specialist with a wide interpersonal relationship can develop into a public relations manager if he is interested in public relations; Familiar with media solutions and media cooperation, you can develop into a media promotion manager; Interested in the management marketing department and its brand management, market research and promotion work, and can develop into a marketing manager, market research manager and promotion manager; Path 2: be familiar with the planning, development, product training, product listing scheme and publicity of the products in charge, and be able to develop into a product manager; Path 3: A marketing specialist can develop into a sales manager after having sufficient knowledge of market trends and marketing strategic planning.

Question 4: What is the main job of the marketing specialist? Betty Electronic Technology Co., Ltd. Marketing Specialist Job Description.

I. Basic information

Job Title: Marketing Specialist: Marketing Department

Job number: MT007 salary standard: annual salary of 30,000 yuan+year-end dividend.

Job analysis time: June 5438 +2008 10. Validity: 2 years.

Direct superior: direct subordinate of the marketing manager: None.

Job Description: Collect and analyze market information, dynamically assist in formulating and completing new product promotion plans, and complete various promotion activities around active brands, brand promotion and brand development.

Second, the job responsibilities

1. document management: responsible for the daily market information release of the marketing department and the filing of relevant plans and documents;

2. Collect market macro situation and market information through internal and external channels, including market trends, industry development trends, changes and trends of national and local policies, competitor information, feedback information in marketing activities, etc.

3. Analyze information: evaluate, analyze and sort out the collected information to provide strong support for the marketing strategy and strategy makers;

4. Assist the superior in marketing promotion: according to the marketing strategy, formulate marketing plans, publicize and promote the group image in various media, and evaluate, feedback and improve it;

5. Analyze the behaviors and trends of enterprises in the industry.

Third, the postal administration.

1, marketing activity suggestion right

2. The right to plan and implement promotional activities.

3. Supervise market activities

Fourth, the post specification

1. College degree or above in finance, finance, accounting and business administration.

2. Have marketing professional knowledge and relevant certificates.

3. Strong statistical and analytical skills.

4. Strong language and writing skills and strong learning ability.

5, energetic and * * *, cheerful and enthusiastic.

6, skilled use of office software and economic analysis software.

7, physical and mental health, no infectious diseases.

Conditions for using verbs (abbreviation of verb)

1. Workplace: office, external market

2. Danger: basically no danger, no occupational disease danger.

Performance index of intransitive verbs

? Market product analysis and research report

? Marketing expansion plan

? Industry trend analysis

You can compare it.

Question 5: What is my job? Marketing Specialist Marketing Specialist is the most common position in the marketing department, whose main responsibility is to implement a certain function item in the company's marketing plan. For example, collect and analyze market information, dynamically assist in the formulation and completion of new product promotion plans, and complete various promotion activities around active brands, brand promotion and brand development.

Because different companies and industries have different regulations on the scope of responsibilities of marketing specialists, the salary of this position will change greatly. The average annual salary of this position is around 34 thousand, which fluctuates with the nature of the enterprise, work experience, education and even foreign language level.

In foreign companies, the marketing department is divided into channel department, brand department and promotion department. The positions are usually market representative, marketing director, channel representative, channel director, channel manager and marketing manager.

In state-owned enterprises, the marketing department is divided into brand management department, promotion marketing department and planning implementation department.

The marketing specialist is located in the sales area and is responsible for:

1. Assist the regional manager to plan the marketing plan of the region according to the requirements of the company.

2. Communicate, train and guide the office director, business representatives and affairs representatives for the company's marketing theme activities.

3. Conduct on-site supervision and inspection on the development of marketing theme activities required by the company.

4. Organize relevant personnel in the region to check and accept the promotion activities of each office.

5. Review the promotion application and promotion expenses of offices in the region.

6. Assist the regional office to strengthen and standardize the management of basic work.

7. Collect market information and industry trends.

8. Complete the temporary tasks assigned by the company.

Question 6: What does it take to be a marketing specialist? Hello! Our company is recruiting marketing experts. I don't know what field you want to know. Marketing specialists in different industries are different. For example, we are a magazine, and I happen to be responsible for recruiting this position. What are you good at communication and market development? These are not for talking, but for doing. You said that you have strong market development ability, and experienced interviewers just listened. Of course, if you have a very successful case, you can naturally show it off. I believe I don't need to tell you these basic things. I don't need to say more about the truth First of all, you should know the industry you want to engage in very well. If you are not familiar with it, at least do a lot of market research and industry research in the early stage. You should be very sensitive to the market information in the industry. You should be patient and have strong negotiation skills. For example, our marketing specialist is mainly responsible for the distribution of magazines and the extension of industries around magazines (such as exhibitions and advertisements). We require that you must be able to do external publicity and copywriting, and you must have team spirit. If you have relevant working experience in education, publishing industry, marketing or marketing specialist, it is naturally the first choice, and it is certainly better to have certain customer resources.

Supplement: In the position of marketing specialist, bosses and leaders will not only care whether you have the above requirements, but also care about your consciousness and execution. Marketing specialist is a highly mobile and flexible position, and you have good skills. If you don't have the spirit and consciousness to stick to it and carry it through to the end, everything is empty talk.

Good luck!

Question 7: What position can a marketing specialist be promoted to? Every company is different. But the promotion level is generally: Commissioner-supervisor-manager-director/deputy general manager.

Question 8: What are the positions in the marketing department and what are their responsibilities? Responsibilities of the marketing department

I. Overview

As the leading department of an enterprise, the marketing department should vividly create a gorgeous and unique "coat" for enterprises and products. The marketing department not only carries out market demand and product positioning, but also undertakes the promotion of corporate brands, which plays a vital role in enhancing corporate visibility and reputation. In addition, the marketing departments of some companies also undertake the construction and publicity of the internal culture of enterprises. In short, the marketing department should make the brand a reason for customers to show off and the enterprise a reason for employees to show off.

Second, the responsibilities and objectives of the marketing department

Market information:

1. Responsible for the collection, investigation and market forecast of market industry information and customer group information.

2. Collect, sort out and analyze the performance, price, promotion methods and advertising strategies of competitive brand products.

3. Participate in the formulation of sales plans, promotion policies, and sales staff incentive policies to help achieve the sales objectives of the enterprise.

Marketing:

4. Plan the market development strategy, formulate the marketing advertising plan and organize its implementation, and design and produce all kinds of promotional items.

5. Plan marketing activities, promotion activities and public relations plans, and organize their implementation.

6. Establish and maintain good relations with partners and customers, and obtain various superior resources to promote brands and products.

7. Reasonable selection and management of advertising media and related external cooperation companies (such as printing companies and gift companies).

Brand and cultural construction:

8. Implement brand planning and brand image building, and plan and manage enterprise CI construction and application review.

9. Plan the company's internal publications and organize their implementation.

10. Manage the company website, and be responsible for its update and maintenance.

1 1. is responsible for promoting corporate culture within the company, which is realized through various forms (theme activities, cultural wall design, etc.). ).

12. Put forward suggestions on system innovation and standardized management of the company.

Three. Responsibilities of each position in the marketing department of a group

Marketing director:

1. Be fully responsible for the daily management of the marketing department. Summarize and report to the president of the company regularly.

2. Coordinate the relationship between departments within the Ministry and between the Ministry and other departments.

3. Participate in and guide market research and information collection.

4. Formulate marketing advertising plans, marketing activities and public relations programs. And organize their implementation.

5. Propose and write specific planning schemes for promotion, advertising, public relations and activities, and guide the production of various promotional materials, sales support materials and related customer gifts.

6. Maintain the good relationship between partners and customers, seek the integrated marketing method of resources, and replace all kinds of advertisements.

7. Manage external cooperative advertising media and related companies, and control and supervise the use of market funds.

8. Plan and manage enterprise CI construction and application review.

9. Plan and edit internal magazines and arrange manuscripts.

10. Manage the company website, and be responsible for its update and maintenance.

1 1. Plan and design the company's internal cultural wall, organize employee activities and make corporate culture presentations.

12. Put forward suggestions on system innovation and standardized management of the company.

13. Other temporary work.

Graphic design:

1. Participate in the planning, design and production of various print advertisements.

2. Be responsible for the selection of external advertising media and related external cooperative companies (such as printing companies and gift companies), and supervise the work progress of cooperative companies.

3. Design and produce all kinds of publicity materials, sales support materials and related designs in promotional gifts.

4. Be responsible for VI design, help build corporate brands and spread corporate culture.

5. Responsible for the design and production of the company's internal image.

6. Be responsible for editing the company's internal publications.

7. Be responsible for the graphic design of the company's website.

8. Be responsible for collecting feedback information from advertisements and newspapers, and constantly improve the level of graphic design.

9. Responsible for collecting and analyzing print advertising materials and newspaper contents in the same industry for reference.

10. Other temporary design work.

Market development specialist (to be used):

1. Responsible for market research and information collection and analysis. Submit market expansion reports and market analysis reports regularly;

2. Competing enterprises and ... >>

Question 9: How to fill in the position of marketing specialist?

I. Functions of Marketing Department:

1. Achieve the enterprise sales target.

2. Make and implement the sales plan.

3. Sales management; The formulation and implementation of sales policies and the management of sales personnel.

4. Market research and market forecast.

5. planning.

6. Monitoring and evaluation of sales work.

Second, the responsibilities of the marketing manager

1. Obey the superior leader and finish the assigned tasks on time.

2. Be fully responsible for the daily management of the marketing department.

3. Formulate sales policies and sales plans (year, quarter and month).

4. Organize and guide the work of sales staff and evaluate their performance.

5. Supervise sales, deal with customer problems, audit business departments and establish information feedback system.

6. Summarize the work regularly and submit the work report to the factory director.

7. Market development.

8. Reflect on the shortcomings in the work and constantly adjust the sales policy, management system and sales plan.

9. Lead to carry out market research, market forecast and plan.

10. Coordinate the relationships among ministries and between ministries and other ministries.

1 1. Other temporary jobs.

Three. Responsibilities of Assistant Marketing Manager

1. Obey the leadership of the marketing manager and complete the assigned tasks on time.

2. Assist the marketing manager in daily management.

3. Assist the marketing manager to formulate sales policies and sales management systems.

4. Review business units.

5. Responsible for guiding market supervision, dealing with customer problems, establishing information feedback system, market research, forecasting and planning.

6. Coordinate the relationship between internal departments and headquarters and other departments.

7. Other temporary jobs.

Four. Responsibilities of market investigators

1. Obey the leadership of the marketing manager and complete the assigned tasks as required.

1. Investigate the products of this enterprise: efficacy, quality, brand, packaging and production cost; Current price policy and price management system; Market share and sales volume of products; Advertising, promotion, public relations strategy and distribution channels; Raw material supplier survey and price survey; Investigation on marketing performance evaluation.

3. Investigation of competitive enterprises: efficacy, quality, brand, packaging and production cost of products; Price policy, promotion investment, distribution channel, market share.

The orientation of national policies and regulations, the direction and investigation of medical reform.

5. Market development trend and overall characteristics investigation.

6. Investigation on the demand characteristics of hospitals, doctors and patients.

7. Investigate the development direction of new products and technologies.

⒏ Investigation on the credit ability of dealers (which can be completed by salesmen).

(9) Establish an intelligence gathering network.

Establish information database and file management system.

(1) Organize, analyze and scientifically predict survey data, and submit survey reports regularly.

5] Keep business secrets.

⒔ Other temporary jobs.

Verb (abbreviation for verb) Responsibility of business sponsors.

1. Complete the sales tasks assigned by the marketing manager, and be responsible for the development, drug supply and payment of hospitals within the jurisdiction.

4. Coordinate the relationship between enterprises and hospitals, doctors, pharmacies and purchasing, as well as the relationship between enterprises and distributors, distributors and hospitals to ensure smooth and stable sales channels and accurately grasp drug sales.

3. Make a monthly sales plan and report it to the marketing manager, and assist the marketing department to make a phased sales plan.

2. Feedback the market information in time and put forward reasonable suggestions to the marketing department.

5. Abide by the enterprise sales management system, obey the leadership of the marketing manager, and cooperate with other relevant departments and personnel.

Keep the business secrets of the enterprise.

Before leaving the job, collect the payment for the products you are responsible for selling, and complete all work handover.

⒏ Publicize, introduce and promote enterprise products (medical, pharmaceutical and commercial), and establish a good product image, brand image and corporate image.

Be responsible for the drugs sold.

The responsibility of intransitive verb planners

1. Obey the leadership of the marketing manager and complete the assigned tasks as required.

Establish long-term development strategic planning, formulate short-term and medium-term business planning, and put forward suggestions and opinions for decision-making level.

3. Put forward plans for marketing policy management such as marketing, product development, promotion, advertising, public relations, distribution channel management, salesman management and price management.

4. Establish enterprise identification system (CIS).

5. Participate in and guide market research and information collection.

Put forward suggestions on management policy adjustment and system innovation.

7. Provide emergency solutions for new problems in business activities.

⒏ Keep business secrets. ......& gt& gt

Question 10: What's the difference between a marketing specialist and an operations specialist? Marketing experts and operation experts have something in common. The marketing specialist focuses on the overall grasp of market dynamics and requires more comprehensive management and comprehensive ability. Operation experts pay more attention to execution and coordination.