If you have seen a lucky star, please answer seven eleven. What do you mean?

7- 1 1 is the name of a convenience store.

7- 1 1 Company is the largest convenience store franchise organization in the world. By the end of 1992, the company had 13590 branches in 22 countries and regions around the world. In Shenzhen, China, since 1992, the company has also started to conduct business by self-management. It is reported that 7- 1 1 company plans to carry out franchise business in China in the near future by selling regional franchise. I. 7- 1 1 Operating Status of Convenience Stores 7- 1 1 The operating area of convenience stores is basically 100 square meters according to the unified regulations of the headquarters. The product composition of the store is: food 75%, magazines and daily necessities 25%. There are 300 meters of shops and 3000 kinds of businesses, all of which are relatively popular goods. In addition, the headquarters recommends 80 new varieties to the branches every month, so that the varieties they operate can be changed frequently, giving customers a sense of freshness. The layout of the store display is uniformly stipulated and designed by the headquarters. The construction and management of the store follow four principles: (1) Complete necessities; (2) Implementing freshness management; (3) Keep the store clean and lively; (4) Friendly and thoughtful service. These four principles are the secret of the success of 7- 1 1 convenience store. Second, the franchise system is for the sake of the branch 1. Training franchisees and their employees 7- 1 1 In order to make franchisees' shopkeepers adapt to the initial operation and eliminate their anxiety and doubts, the company conducted classroom training and store training for franchisees before the new branch opened, and mastered the use of POS system, customer reception skills and store management technology. In addition, at the request of the store manager, the headquarters also concentrated on short-term basic training around store operation, commodity management and customer reception to improve the business operation ability of employees and temporary workers. 2. The principle of reasonable profit distribution and gross profit distribution is that the headquarters will allocate 57% of gross profit to the branches that are open 24 hours a day (155% of the branches that are open 6 hours a day), and the rest will be earned by the headquarters. After the store has opened for five years, according to the actual business situation, it can also reward the branch according to the increase of performance 1-3%. In case the gross profit fails to reach the scheduled plan, the minimum gross profit of the branch can be guaranteed and the income can be guaranteed. 3. Headquarters' support system for branches. The head office assists the branch to conduct market research before opening, and gives support to the branch in terms of business skills training, talent recruitment and selection, equipment procurement and distribution, etc. The headquarters also provides goods display cabinets, shelves, display tables and other equipment to the branches. The headquarters appoints a special person to be responsible for the daily operation guidance and accounting affairs of the branch. The headquarters is also responsible for providing branches with all kinds of modern information equipment and materials. 4.7- 1 1 system joining procedure 7-1/system joining procedure is as follows: (1) The company receives potential franchisees who wish to join. In order to let the visitor become a franchisee, the head office staff responsible for recruitment carefully introduced the company's joining situation to him and seriously negotiated with him. (2) Introduce the details of 7- 1 1 convenience store. (3) Investigate the location of shops. In order to determine whether it can be used as a branch office, the headquarters should conduct a detailed investigation of the business circle and market, and carefully analyze and study the collected data and information. (4) Explain the contents of the franchise contract. Explain the contents and provisions of the concession item by item. (5) Sign a franchise contract. The applicant fully studies the business content and contract content, and formally signs the contract after deciding to join. (6) Shop planning and design. The architecture and design department of the franchisee studied the customer's activity route and management countermeasures in detail, and then designed the store decoration scheme. (7) Sign the construction contract. After the shop design is completed, the headquarters is responsible for introducing construction companies, signing construction contracts and assisting in financing. (8) Prepare for opening. At the same time of construction, we will order all kinds of equipment and counters, design the layout of the store, issue operation manuals and prepare for promotion. (9) Owner training. Train and guide shopkeepers in preparation for opening, computer system operation and management, shop operation skills, etc., so as to be truly proficient. (10) Purchase and display of goods before opening. At this time, relevant personnel from the headquarters visited the store, selected suppliers, provided purchase information and taught display skills. (1 1) turnkey. Give the store key together with the completion certificate to the owner one day before opening. (12) opened. Distribute advertising materials for business opening through various channels. (13) Open the information system. Connect the computer terminal of the store with the host computer of the headquarters to guide and support the operation of the store. (14) On-site support staff will tour the branch, find out possible problems in the operation of the branch in time and assist the store to solve them. Excerpted from REilEN.com. com