Restraining factors for the development of rural e-commerce logistics in Sanming

The constraints on the development of rural e-commerce logistics in Sanming are as follows:

1. The government’s guidance needs to be further strengthened. The government needs to strengthen and improve in aspects such as resource integration and reasonable and effective guidance. E-commerce practitioners are generally relatively scattered. Product selection, packaging, logistics and delivery are generally completed independently. The purchase channels and sources of goods are similar, and the quality is not uniform and cannot be guaranteed. Homogeneous competition is widespread, with high competitive pressure but low profits, which affects the development of rural e-commerce.

2. There is a gap in understanding of e-commerce development in rural areas. Some cadres and the masses have not yet realized the strategic role and significance of agricultural product e-commerce in solving the difficulty of selling agricultural products, increasing farmers' income, and promoting the development of agriculture, rural areas and farmers. The role of e-commerce in promoting the innovative development of traditional agricultural production and management models has not been fully exerted, and it has not yet fully played its role in promoting the innovative development of traditional agricultural production and management models. The potential for economic transformation and value creation has yet to be fully realized.

3. There is a general lack of e-commerce talents in rural areas, and the development of e-commerce also requires a large number of professional and technical talents. At present, the people who have lived in rural areas for a long time are mainly middle-aged and elderly people with low cultural literacy. They have little contact with computers, smart phones, and Internet services, and they do not understand the concept of e-commerce. The contradiction between supply and demand for agricultural product e-commerce staff in Sanming is prominent, especially the lack of professionals who are proficient in both computer network operations and marketing planning and promotion.

4. The logistics supporting system for agricultural products is not sufficiently developed. Agricultural products vary greatly in grade, are perishable, difficult to keep fresh, and are seasonal. There are specific requirements for packaging, classification, loading and unloading, transportation, and warehousing during the logistics process. The logistics and transportation system at the county and township level in Sanming, especially cold chain logistics, Capabilities are still weak and need to be further strengthened.