How to formulate the brand marketing strategy of e-commerce website

Product quality is the root of enterprise's life. Selling things on the website is the same as selling things in a physical store. When consumers buy online, they can only see pictures, but not physical objects. Many people are afraid to buy it. At this time, they need to show convincing things to customers, such as product certificate, license, business license and so on. This is only the premise, the quality of the product itself must meet the expectations of users, which is very important for the credibility of the website.

Second: a secure payment platform

In addition to product quality, consumers are most worried about the safety of funds in online shopping. Although many small and medium-sized e-commerce websites can pay on delivery, there is no doubt that merchants are under pressure and still choose the way of paying first and then shipping. With the frequency and popularity of Alipay in China, it has been accepted by more consumers. Many users are reluctant to go to physical stores to buy things. One doesn't want to go out, and the other doesn't want to wait in line to pay the bill.

Third: delivery should be safe and fast.

Because consumers are still concerned about when the baby they bought will arrive, one of the great charms of online shopping lies in this, giving people an expectation. If the user does not receive the product or finds that the product has been damaged after receiving it, it will undoubtedly leave a bad impression on the website product, increase the after-sales burden, and will not dare to buy anything again next time.

Fourth: good service.

A very important link for small and medium-sized e-commerce websites to realize brand marketing is to establish word of mouth, let users help promote it through the power of word of mouth, and carry out viral marketing. Therefore, when receiving consumers, we should be patient and provide warm and thoughtful service, so that users can have a pleasant shopping experience and leave a good impression, and coming back next time will also bring more customers to the website.

Fifth: constantly introduce new functions.

Many small and medium-sized e-commerce websites are fixed procedures and templates with the same style. Consumers have developed aesthetic fatigue. If you can constantly introduce new functions and improve various services, and let consumers know that your website is growing and can keep pace with the times, they will remember your website and come and see if there is anything new when they have time. Love the new and hate the old is not only used to describe men, all consumers have this feature. To formulate the brand marketing strategy of e-commerce websites, we can focus on the following points:

1. Build a "base station" for online communication of e-commerce brands.

Brand is the core propaganda point of enterprise marketing activities. How to better obtain the loyalty and trust of consumers to their own brands is the key work that enterprises should implement before marketing. Choose several e-commerce platforms that are more suitable for the display and promotion of their products, and display them on the mainstream e-commerce platforms in the form of brand official website or brand flagship stores. But what needs to be understood here is that there are many enterprises with e-commerce platforms, and the competition is naturally great. This requires taking time and energy to manage the store, regularly adding promotional activities, membership points, SNS community and other elements, and gradually building a "benchmark site" for the online market of enterprises.

2. Editing and planning team training

Now many enterprises have an imagination, that is, they neglect to train professionals from within the enterprise, pin their hopes on recruitment and expect to recruit professional planning editors. As we all know, internal training is often more practical than external recruitment. In strategic brand marketing, enterprise planners and editors need to learn and improve constantly in the process of enterprise development. After all, the Internet market is developing rapidly and ever-changing.

3. Explore promotion channels

As a display and sales channel, e-commerce platform can exert a certain influence in brand building and brand marketing, but it is not enough to enhance the brand awareness and influence of enterprises through the Internet, and ultimately maximize the marketing value. In brand marketing, news media release, word-of-mouth interactive marketing and accurate advertising are all promotion methods that enterprises can't ignore.

4. Brand effect evaluation How to monitor the effect of brand marketing promotion is the most headache for every brand operator. As the carrier and platform of brand promotion, the Internet has its own advantages and its communication effect can be measured. As a leading Internet marketing analysis service provider in China, 99click has been committed to providing customers with comprehensive Internet marketing monitoring, analysis and consulting services, as well as e-commerce website operation analysis services since 2004. Its unique saas service model also provides more convenience for users to save more space. 99click has won the favor of customers with its advanced technical advantages, accurate and stable data and positive localization thinking. At present, it has established cooperative relations with more than 1000 enterprises. First: quality is life.

Second: a secure payment platform

In addition to product quality, consumers are most worried about the safety of funds in online shopping. Although many small and medium-sized e-commerce websites can pay on delivery, there is no doubt that merchants are under pressure and still choose the way of paying first and then shipping. With the frequency and popularity of Alipay in China, it has been accepted by more consumers. Many users are reluctant to go to physical stores to buy things. One doesn't want to go out, and the other doesn't want to wait in line to pay the bill.

Third: delivery should be safe and fast.

Because consumers are still concerned about when the baby they bought will arrive, one of the great charms of online shopping lies in this, giving people an expectation. If the user does not receive the product or finds that the product has been damaged after receiving it, it will undoubtedly leave a bad impression on the website product, increase the after-sales burden, and will not dare to buy anything again next time.

Fourth: good service.

A very important link for small and medium-sized e-commerce websites to realize brand marketing is to establish word of mouth, let users help promote it through the power of word of mouth, and carry out viral marketing. Therefore, when receiving consumers, we should be patient and provide warm and thoughtful service, so that users can have a pleasant shopping experience and leave a good impression, and coming back next time will also bring more customers to the website.

Fifth: constantly introduce new functions.

Many small and medium-sized e-commerce websites are fixed procedures and templates with the same style. Consumers have developed aesthetic fatigue. If you can constantly introduce new functions and improve various services, and let consumers know that your website is growing and can keep pace with the times, they will remember your website and come and see if there is anything new when they have time. Love the new and hate the old is not only used to describe men, all consumers have this feature. Question-and-answer drainage means that everyone can ask and answer questions, and there is no grade limit, but the requirements for drainage are very strict, almost harsh. ZuowendaQ⒐375837⒉⒉ First: Quality is life.

Second: a secure payment platform

In addition to product quality, consumers are most worried about the safety of funds in online shopping. Although many small and medium-sized e-commerce websites can pay on delivery, there is no doubt that merchants are under pressure and still choose the way of paying first and then shipping. _ With the frequency and popularity of Alipay in China, it has been accepted by more consumers. Many users are reluctant to go to physical stores to buy things. First, they don't want to go out. Second, they don't want to wait in line to pay their bills.

Third: delivery should be safe and fast.

Because consumers are still concerned about when the baby they bought will arrive, one of the great charms of online shopping lies in this, giving people an expectation. If the user does not receive the product or finds that the product has been damaged after receiving it, it will undoubtedly leave a bad impression on the website product, increase the after-sales burden, and will not dare to buy anything again next time.

Fourth: good service.

A very important link for small and medium-sized e-commerce websites to realize brand marketing is to establish word of mouth, let users help promote it through the power of word of mouth, and carry out viral marketing. Therefore, when receiving consumers, we should be patient and provide warm and thoughtful service, so that users can have a pleasant shopping experience and leave a good impression, and coming back next time will also bring more customers to the website.

Fifth: constantly introduce new functions.

Many small and medium-sized e-commerce websites are fixed procedures and templates with the same style. Consumers have developed aesthetic fatigue. If you can constantly introduce new functions and improve various services, and let consumers know that your website is growing and can keep pace with the times, they will remember your website and come and see if there is anything new when they have time. Love the new and hate the old is not only used to describe men, all consumers have this feature.