Is Luckin coffee on the market?

Luckin Coffee was listed on the Nasdaq Stock Exchange on May 7th, 20th/Kloc-0th/9th, with the stock code LK. Less than two years after its establishment, Luckin Coffee set a new record in Pinduoduo and became the fastest IPO company in the world.

Luckin Coffee is positioned as a new retail professional coffee operator, and chooses a new retail model combining mobile Internet and big data technology. At the same time, it cooperates deeply with suppliers in various fields and strives to become a leading high-quality coffee brand and professional coffee service provider in China.

IPO is an important milestone in the company's development. In the future, Luckin Coffee will continue to invest heavily in product research and development, technological innovation, store expansion, brand building and market cultivation. For a long time, it will adhere to the strategy of rapid expansion, adhere to quality and promote the equal rights of coffee consumption.

Research and development of products

1. Horse racing mechanism: In the early days, Ruixing set up a team composed of three world coffee masters, which was fully responsible for product development and quality control. After that, Ruixing stopped relying on the master team and adopted the "horse racing mechanism".

The usual process is: several groups of the R&D team propose at the same time that after several rounds of internal tasting, employees vote for the favorite one, and finally the products with high scores are put into the market for consumers to test. In 2020, Ruixing launched 77 new drinks, and in 20021year, it launched13, surpassing Naixue's 105.

2. Explosive products: In April of 20021year, Ruixing launched a new raw coconut latte, which became the explosion in the summer of that year. More than 500,000 cups were sold in a month, and 6,543,800 cups were sold in June.

In the first quarter of 2022, the new product "coconut latte" once again became an explosion. It's a co-branded drink of "local flavor marketing" represented by coconut juice. On the first day of launch, the total sales volume exceeded 660,000 cups, creating a single-day peak in Ruixun history. Ruixing relies on explosive products to continuously attract passengers and promote the growth of the same store.

3. Co-branded Maotai: On September 4, 2023, the co-branded coffee "Sauce Latte" launched by Kweichow Moutai and Lujin Coffee was listed in the nationwide 65438+100000+stores of Lujin Coffee.

Reference to the above content: Baidu Encyclopedia -Luckin Coffee (China) Co., Ltd.