Which brands meet the single or specific needs of users?

Just as Coca-Cola (super brand) is the super category of Coca-Cola; Burberry (super brand) is a super-category windbreaker; IPhone (super brand) is a super category of smart phones; Intelligent networked car super category Tesla (super brand).

This is a world where super brands grow, evolve, define and reconstruct super categories.

As the world's first scene brand under Haier Zhijia, the mission of Tri-winged Bird is self-evident, which is to provide ecological solutions for balcony, kitchen, bathroom, whole house air, whole house water, audio-visual and other whole scenes. In the eyes of many people, smart life is connection control, such as controlling all smart home appliances with a mobile phone, but it is not. Three-winged bird users can choose from more than 20,000 components, 300+ scenes and more than 200 services to meet the needs of smart families. One of the key points is that Triwinged Birds can mobilize all professional products and services needed by users by connecting nearly 10,000 ecological resources, such as integrating Decathlon fitness equipment, Wrigley bathroom, lazy cat wooden balcony and so on. Enter the scene plan, or cooperate with resources in real estate, home improvement, home furnishing and other fields to provide users with one-stop rejuvenation service for the whole process of decoration and old renovation. Taking the iterative experience provided by Haier Food Internet as an example, Ms. Ma from Lujiazui, Shanghai, bought a kitchen rejuvenation plan at Haier Zhijia APP, which took only three days from smart kitchen appliances to cabinet design, delivery and debugging. This is just the beginning of the three-winged bird service. In the follow-up, Ms. Ma can easily manage network access equipment such as gas stoves and ovens. She can also upgrade the refrigerator like a mobile phone system. When the refrigerator finds that the eggs are gone and the milk is not enough, it will automatically place an order for replenishment. At present, Tri-winged Bird has built food networking with thousands of ecological resources such as Boloni, Tongrentang, UNILLIFE lunch boxes and orange packaging, creating diversified smart kitchen scenes such as purchase, storage, cooking, cleaning and safety for users. By building a clothing network with more than 5,300 ecological resources in clothing, home textiles, washing, etc. 15 industries, it can meet the needs of users in the whole process of washing, wearing and storing; Air Network is more than 1000 stakeholders such as home, furniture, hotels, mobile travel, etc. It builds an air ecology and brings better air solutions to users. Water networking, entertainment networking and other three-winged bird ecological achievements, the essence of the three-winged bird is to integrate the ecological resources of the Internet of Things across borders, take the user's needs as the sole starting point, solve all the pain points of users about smart families, and create a "happy point" of the whole process experience.