Is the quality of Opple Lighting the same online and offline?

There is still a difference in the quality of Op Lighting online and offline.

Online Op Lighting and physical stores are not produced on the same production line, and the workmanship of quality light sources is several grades lower than that of physical stores. There are mainly the following differences:

1) Price. Buying lighting online is cheaper than in a physical store. But you get what you pay for. Although online lighting is cheap, the pictures on the Internet are generally processed, and sometimes the goods are incorrect. Although the prices in physical stores are a bit higher, at least you can see the real thing. There is no wrong version of the goods.

2) After-sales. When buying a light bulb online, if the light bulb breaks and you go to customer service, the customer service will tell you that if you can figure it out yourself, if you can't solve it, they can only ask you to return it and give you a replacement one. Or simply ignore it and wait until you can’t stand it anymore and give you a negative review before taking care of you. The actual lights purchased are different. If there is a problem, they will come to your door to service and repair it. Because the service of physical stores is a kind of word of mouth. He has a good reputation and expects you to introduce his relatives and friends to visit his store next time. Moreover, purchasing lamps online is generally a one-time purchase.

3) Installation of lighting fixtures. Purchasing lighting in online stores generally requires installation. If there is no national chain, there will be door-to-door installation services. How about buying lights in a physical store because the installation service is more convenient.

Oppu combines the opportunities of offline merchants with the Internet. The Op e-commerce model in the eyes of many home brand entrepreneurs is to use online channels to package offline services for customers. Consumers can also conveniently filter products and settle online. Pan Shouzheng, who once served as the brand director of vertical e-commerce Meilelele Furniture, once said that furniture brands cannot blindly pursue online traffic, but should put resources into sales terminal stores. In this way, brands such as Meilele and Qijia.com, which originally started online, have significantly increased their physical store content in recent years and opened offline experience stores in many domestic cities. At present, the industry has basically reached a consensus that the "OP" model of furniture e-commerce is conducive to giving full play to the advantages of furniture brand terminal stores and easing the conflicts between online and offline brands.