Suzhou: let "grassroots entrepreneurship" snowball.

Suzhou: let "grassroots entrepreneurship" snowball.

Entrepreneurship is a fashionable word, but for those who really devote themselves to it, the taste is bittersweet-according to the risk law of market economy, successful entrepreneurs are "a few" after all. However, through various forms of public services, government departments can effectively reduce the entrepreneurial cost of entrepreneurs and greatly improve the possibility of entrepreneurial success; Conversely, the improvement of the success rate of ordinary entrepreneurs will inevitably promote the increase of employment opportunities, which is also one of the main goals that the government hopes to achieve through the "tangible hand".

This concept has also been proved in the practice of Canglang District. Since 2006, when our city vigorously promoted the national self-employment policy, 468 people in Canglang District have successfully started their own businesses and become "small bosses" driven by the "trinity" entrepreneurial model of entrepreneurship training, micro-loans and follow-up services. The first batch of "small bosses" supported by this have formed a "green channel" relationship with the labor department, and the whole region is producing a multiplier effect of "one person's entrepreneurship drives many people's employment".

The hardest part is actually in the beginning The training class helped the "little boss" get on the horse.

Case circle

Xie Rong, 47, has 27 years working experience in a pharmaceutical factory. Xie Rong was laid off in March, 2065438+02 due to enterprise restructuring, but she always had the ambition to open a pharmacy and wanted to find a way out by herself. However, there is always a gap between ideal and reality. Faced with such professional marketing and management problems as how to do market research, how to calculate the cost, how to register and apply for a license, Xie Rong was at a loss. The distress of wanting to start a business but not knowing how to do it made her want to give up her plan to open a pharmacy.

Just when she was confused about the road ahead, the labor and social security departments in various districts and streets extended a helping hand to her and invited experts in medicine, finance and marketing. According to Xie Rong's actual situation, she made a business plan, taught her marketing strategy by hand, and made many field visits to the location of pharmacies to give reference opinions. "The expert's work is meticulous enough to actually calculate how much the monthly turnover of the pharmacy reaches before it can be guaranteed!" Xie Rong told reporters with a smile. It is with the help of a group of experts who understand policies and are proficient in business that Xie Rong gradually learned a whole set of business processes, so he naturally has enough confidence to start a business. Last July, Xie Rong successfully opened Shenfeng Pharmacy on Xujiang Road, Canglang District, Suzhou City, and passed the quality management system acceptance of the US Food and Drug Administration at one time, and was awarded the title of "Honest Pharmacy" by the Municipal Pharmaceutical Industry Association.

Behind the story

"I want to be my own boss, but the problem is that I don't know how to do it!" This may be a puzzle that many people who are interested in starting a business but have no choice but to give up their dreams have encountered. Canglang District will establish a personality file for those who are interested in starting a business when registering every unemployed person. The archives cover entrepreneurial intentions, skills and other contents, so as to dynamically track employment at any time, provide guidance for those who have entrepreneurial intentions, and improve the success rate. "At the beginning of the entrepreneurship training course, almost every period was full." Director Jiang of the Employment Management Office of Canglang District Labor and Social Security Bureau said that in the past two years, they held 16 training courses, and 1033 laid-off workers participated in the training.

Last year, the area also opened the "Canglang Venture New Time and Space" SMS service platform. The government pays the bill and publishes information related to entrepreneurship, such as entrepreneurship policy, training, human resources, appearance room, and information of franchise stores. For entrepreneurs who have free access to the Internet. At present, the number of customers has increased to 65,438+0,068.

"In fact, what entrepreneurs lack most is not technology and capital, but a set of training mechanisms on how to start a business. By transmitting ideas, expanding horizons and imparting skills, we can truly clear the obstacles for aspiring entrepreneurs before starting a business. This is like the process of' helping the horse'. " A leader of the labor and social security department in charge of this aspect analyzed this vividly.

How to support "baby" enterprises with the problem of "switch shop"

Case circle

Ma Jun, 27, graduated from Nanjing Art Institute last year. After learning that the government has many preferential policies for entrepreneurship, she made up her mind to start a business. In April this year, Ma Jun officially opened an advertising design company in Shuangta Street Business Incubation Base, located at Shiquan Street 1 15. As a pioneer, he also recruited the vice president of the famous e-commerce brand "Alibaba" through personal contacts, hoping to inject vitality into the development of the enterprise through this world-leading online trading market and merchant community.

Pony calculated the account for the reporter. After entering the incubation base, you can enjoy a three-year housing subsidy policy. The annual rent is only 6600 yuan, and he also enjoys preferential conditions such as tax subsidies of 4800 yuan per year. Ma Jun said that without the government's policy support, his company's entrepreneurship is likely to remain in the trial stage. "Sparrows are small and complete. Business incubation base is a place where many entrepreneurs realize their dreams and set sail. Who dares to say that there is no second Alibaba here? " Qu Xia, deputy director of Shuangta Street, expressed the voices of entrepreneurs.

The development of enterprises needs to grow, and whether it can overcome the bottleneck of funds is the key. On June 5438+065438+ 10 last year, Chen Hui, the owner of Harley-Huixin Clothing Store in Qing Ji Street, was convinced that the children's wear market was booming and planned to open another store. However, because most of the working capital is in a state of turnover, it is difficult to raise the start-up funds for the opening of new stores. After learning the situation, it took Canglang District Labor and Social Security Department less than two weeks to handle an interest-free small secured loan of 30,000 yuan, which solved her urgent need and helped her realize her dream of expanding her business.

Behind the story

The phenomenon of closing the store in a short time has been nicknamed "switch shop" by the people. In all fairness, it is common for enterprises to close their doors soon after opening because of market, capital and other factors, coupled with the practical problems of small overall scale and weak competitiveness. How to support these "naive" enterprises and try to clear the obstacles for their development, the government's policy support is very important.

Today, six streets under Canglang District have established business incubation bases, which have attracted more than 100 entrepreneurs to settle in, greatly alleviating the financial pressure of many small bosses at the initial stage of their business, so that they can concentrate more on business operation and development. At the same time, thanks to the small-sum secured loan policy launched by our city, many entrepreneurs like Chen Hui have been supported by government funds and embarked on the road of starting a business and getting rich. In the past two years, Canglang District * * * has allocated 4.9 million yuan to encourage entrepreneurship support and employment assistance, and established an entrepreneurship guarantee fund of 6.5438+0.0000 yuan.

"Snowball Effect" One person's entrepreneurship drives five people to get jobs.

Case circle

The boss of Kadi Software Co., Ltd., located at 62 Laodong Road, Xujiang Street, is a 30-year-old boy. Since last year, with the development of enterprises and the expansion of the market, the company urgently needs to introduce a large number of software development talents. To this end, Chen directly found the street labor security service center for help. The center will publish the demand free of charge in the online employment center of the district, match the employment information in time, screen out talents suitable for enterprise development and provide them to Kadi. Chen told reporters that most of the existing 19 professionals in the enterprise are young college students recruited through three job fairs in the district online employment center.

Shen Kanghong is an entrepreneurial star in Wannian Community of Xujiang Street. He opened three franchised stores of good Geely chestnuts in Guanqian District, and realized chain operation. As a former laid-off and unemployed person, Shen Kanghong, who succeeded in starting a business, wants to help more unemployed people get out of trouble. The idea was strongly supported by the streets. Now, more than 65,438+00 laid-off workers are re-employed in his enterprise. The reason why these entrepreneurs safely employ the employees recommended by the street is inseparable from the strict control of the labor security service center of Xujiang Street in their jurisdiction. "Before recommending employment to enterprises, the center will learn more about personal situation through various channels. Not only must you have a skill, but the most important thing is your character. If you have a bad personality, we won't introduce you, otherwise you will lose the trust of the big brothers. " Weng Huanhuan, director of Minjiang Street Labor and Social Security Service Center, told the reporter.

Behind the story

If entrepreneurship training gives students the confidence and courage to start a business, then the follow-up service after training really makes entrepreneurs have no worries. This kind of humanized service based on entrepreneurs may be the fundamental to improve the success rate of entrepreneurship. Conversely, through the carrier of entrepreneurial success, laid-off and unemployed people can be better promoted to achieve employment. That's what happened. In two years, 468 people in Canglang District successfully started their own businesses and became "small bosses". At the same time, they led 2506 laid-off and unemployed people to re-employment, and achieved good social results. Ge Yuhong, director of the Labor and Social Security Bureau of Canglang District, said, "Canglang District will invest 3 million yuan this year to give 1.200 yuan to entrepreneurial entities that absorb unemployed people and pay social security funds for them, and strive to achieve the multiplier effect of entrepreneurship driving employment."

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