Why does Lianjia need a bachelor’s degree?

Among all intermediaries and companies, Lianjia is the first to put improving the quality of agents on the agenda. To this end, Lianjia has specially formulated an internal examination system of "erudite examination".

Since 2011, "Knowledge Test" has been held twice a year to promote learning, strengthen the practical ability to apply what has been learned, and improve the professional level and business level of agents, called "Lianjia College Entrance Examination".

At present, the "College Entrance Examination" covers Lianjia in nearly 30 cities and has more than 110,000 agents. The test paper has 130 questions, with a full score of 100 points. The exam time is 140 minutes. Knowledge points include professional transaction knowledge, basic real estate knowledge, platform knowledge, corporate culture and other knowledge and skills that companies and centers need brokers to master. The test scores are directly linked to the agent's score, grade, and qualifications, and are an important criterion for measuring the professional level of the agent.

In addition to the examination system that has been implemented, Lianjia recently proposed a higher manpower goal at the quality upgrade media communication meeting on the occasion of the 17th anniversary of the founding of the People’s Republic of China, that is, to increase the brokerage bachelor’s degree rate to 51 by 2020. above.

Wang Yongqun, Chief Operating Officer of Lianjia, describes the image of a broker in the new Broker 4.0 era as: good basic and basic education background, strong professional ability, truly good to customers, and advocating cooperation. , high community participation and deep stickiness with the community. Lianjia defines this image as a new generation of community experts.

Although we cannot simply equate higher education with high quality, to some extent, higher education does represent a higher starting point. Lianjia’s plan is bold and challenging. Currently, its bachelor’s degree rate among brokers is only about 25. Taking more than a year to increase to 51 means huge recruitment pressure, and the price may be short-term performance pain.

Even in the face of possible losses, Lianjia remains uncompromising in improving the quality of its agents and continues to set high goals with good intentions.