Three-month operation on white rabbits

If you don't have a career direction, try to do business!

As a white rabbit who has just stepped into the workplace from the ivory tower of students, I think it is very vague to talk about your expectations and dreams and the definition and direction of future work! Because each of us is like a lost lamb at a loss, we can accurately know our own advantages and characteristics. The road ahead is as long as layers of fog, with no direction, at least for me. I don't know what I am good at, and in which field I can see the truth and shine! So, with an optimistic outlook on the Internet, yearning for new things and curiosity, I began to contact the new media operation industry and began to fall in love with it deeply.

If, like me, you have no goal for the time being, but you are eager to become more comprehensive and capable, then come and operate new media!

Why do you want to do operational work:

From the beginning, it became attached to the operation of new media, and it also originated from a unique WeChat public learning number that college students came into contact with-"Xiaozao Yunpeisheng".

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At that time, I was attracted by teacher Yan, the speaker in Xiao Zao Yun Pei Sheng-if you have no direction, come and operate! Here you can make your resume and enrich your life.

This kind of encouragement that does not limit majors and foundations is like an olive branch handed over when you are confused. So I decided to sign up for "small stove training" and started the three-month growth plan of the big white rabbit. Operation is a particularly inclusive learning and course. She gives you a low threshold to pursue her. No matter whether you have zero foundation, zero experience or even no professional knowledge and high academic level, you will always come into contact with her.

Shopping malls do promotional slogans and sell clothes at a discount, which belongs to product activity operation. Click it. Hungry? I want to have a big dinner. Buying a discount package is also an activity operation. Go out to play, Ctrip pulls you into a group, and everyone can speak freely and discuss travel plans. This is also the essence of Ctrip's community operation. You can get coupons by recommending a taxi to new users around you. This is also a new operation method. So why do you need surgery?

Surgery not only gives each of us a chance to contact her, but also has a wide and deep knowledge, covering almost all aspects of our lives, including food, clothing, housing and transportation. More importantly, once the operation is completed, its business opportunities and potential are infinite and unimaginable, which will make people from all walks of life become our fans.

Characteristics of talents required for operating positions:

Take a look at the boss direct employment. The following are the recruitment requirements for a basic operating position.

Job requirements for new media operation

Article 1: Enhance active stickiness and increase the number of fans. Subtext requirements: have the skills of community operation, be able to innovate, transform and retain, and turn fans into loyal users of their own products.

Article 2: Send all contents according to the project. Subtext requirements: have the skills of product operation and content operation, and can cooperate with sales synchronization to better promote products to users through content processing.

Article 3: Understand social media and grasp the needs of users. Subtext requirements: learn to analyze user portraits and learn the operation of popular apps.

Article 4: Understand the ways of user transformation; Subtext requirements: be able to carry out, innovate, transform, retain and increase the number of fans for users.

It seems that the literal meaning of each demand is different, and the essence of each demand will remain unchanged after all. Therefore, the skills and coverage required by an operation post are based on operation.

I stayed in the stove for three months.

The three-month study time in Xiao Zao Yun Pei Sheng can be said to be the most meaningful lesson in my college career. As an instructor, Teacher Yan has given us valuable knowledge, skills and practical experience. Free courses bring priceless benefits and wealth.

1. the first measure of "small stove transportation and maintenance": clear the operating concept.

Operation, it is not only a job, a skill, but also an endless and vast field. An excellent operation needs to be understood and practiced in too many areas, from astronomy to geography.

2. The second measure of "small stove transportation and maintenance": create an explosive copy

Since joining "Xiao Zao Yun Pei Sheng", listening to the story of "Matteo Ricci WeChat official account" before going to bed every night has become my must-hear content. Whether it's the star that fell yesterday, the explosion myth of new media-Mi Meng, or the still-hot entertainment personal media papi sauce, in fact, the personal emotion "Matteo Ricci's emotional story" on the official account of WeChat does nothing more than have a particularly high-quality content output. This kind of article fully captures the pain points of readers. It is fatal to the seven inches and pulse of human nature, or we can interpret the definition and emotional confession of today's hot phenomena from a new perspective in the article, which is more likely to cause emotions. Therefore, if you want to create an explosive copy of 65438+ million+,you must learn to grasp the user psychology that your official WeChat account will face; This paper focuses on how to create a good title, how to construct a complete and clear logical structure, and how to reduce readers' reading fatigue. There are more detailed learning methods in Xiao Zao Yun Pei Sheng, which are explained here.

3. The third measure of "small stove to pick up students": the cooperation of operating tools

Doing business is really tiring. I need to be able to write copywriting, draw and retouch drawings, analyze data, grasp users' psychology, and conduct regular questionnaires and return visits. Without a little helper, it's really hard to beat four hands with two fists. Xiao Zao Yun Peisheng fully understood the shortcomings of our white rabbit and popularized many exquisite and practical tools.

Regarding copywriting design and H5 production, Xiu Mi is simply a rich format-making coffee. Layout can help you format your article beautifully, and subtitles and stickers can help you enliven the color and content of your article.

The White Rabbit wrote an article about food through Xiu Mi.

As for drawing tools, Maker Post is really convenient, like some simple WeChat friends circle, Zhihu and space promotion. By replacing widget with ready-made templates, you can have beautiful and exquisite posters without becoming a professional graphic designer.

Regarding the analysis of user portraits and activity data, the official WeChat account in the background is your best analysis assistant. Regarding the recent hot spots, if you want to know the official account field of WeChat that you serve, the new list is the first choice. If you want to know the current real-time hot events and follow up the topics, then Baidu Billboard is not to be missed.

With the help of these basic tools, everyone can become a basic operation expert and bid farewell to the confused little white rabbit era.

4. "Small stove training students" The fourth measure: the planning and implementation of practicing true knowledge activities.

Activity construction is the last indispensable item in the operation link, and it is also the target point to test the results and obtain profits and benefits.

In the three-month internship of "Xiao Zao Yun Pei Sheng", the most unforgettable thing is the online "One Paper Love Letter" activity, which is very successful, which is inseparable from the golden idea created by everyone's brainstorming. On Tanabata Day, college students in the same city matched each other with love letters, chose their favorite objects, and created a brand image for "Little Jujube Cloud Matching Students".

With this successful experience, I promoted the activity of an emerging tea shop offline;

Activity 1: On Tanabata, Xiaoman sent a gift, wrote 100 words of praise in the US Mission, and sent a beautiful avocado milk tea.

Activity 2: This year's Tanabata is not lonely. Drink milk tea and take double photos. The second cup for girlfriends, gay friends, lovers and peers is free. Two of them were held under the tanabata antenna, which attracted favorable comments. On the same day, this tea shop also made a list of US groups, ranking sixth in the milk tea list.

Two successful cases show that proper activity operation through festivals, special days and more hot events plays a vital role in brand building and promotion, so it is a sensitive feature for operators to do more activities, practice more and pay more attention to hot festivals.

5. The fifth measure of "small stove transportation": use the new social platform to complete the drainage and transformation of new fans.

The rise of social networks has spawned many creative platforms for ugc users to answer questions, such as our Douban interest group, Weibo's support group circle, Zhihu's synchronous topic, even Tik Tok's video display, Little Red Book's product promotion and so on. Using these new software skillfully can promote your own brand and even gain new fans.

A food video dubbed by rabbit Tik Tok.

My view on operation:

Operation is really an advanced field with low entry level and difficult graduation, and it is difficult to become a professional. It is fun to study and engage in this job, because when you use your own opinions and words to impress others' psychology, many people can't help but admire your language charm, which is the achievement of copywriting. It is a pleasure to make your brand hot and well-known through the planning of community formation activities.

For this little white rabbit, learning operation is more about learning its miscellaneous and extensive knowledge, experiencing the freshness of dealing with all kinds of people, building its own interpersonal circle and turning itself into an excellent woman. Because you manage yourself as an excellent person, then you are the best brand.

If you are in full bloom and the breeze comes, it is still the same sentence. If you are confused about the future, come and learn to operate. Maybe in the future, you are the best Kao yourself.

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