What are the characteristics of crisis public relations?

Crisis public relations refers to a comprehensive service that enterprises use public relations skills and strategies to deal with relations with society, customers, employees, media and other related parties in an attempt to reduce the adverse effects of the crisis.

First of all, the purpose of crisis public relations is clear:

The purpose of crisis public relations is to seize the opportunity to restore the crisis state at the least cost and achieve the expected commercial effect. To do this, we should not only control and alleviate the impact of the crisis, but also let the society look at the image of the enterprise positively.

Second, the characteristics of crisis public relations:

1. crisis height: the crisis state will have a great impact on the operation of enterprises, affect the reputation of enterprises, affect the trust of the government and the public in enterprises, and even endanger the survival of enterprises.

2. Urgency: Crisis public relations is to respond quickly and reduce the impact of the crisis at the fastest speed.

3. Multidimensional: Crisis public relations involves all kinds of relationships, such as internal relationships of enterprises, relationships from all walks of life, customers' needs, and media comments.

4. Multi-faceted: In order to effectively deal with the crisis, we should comprehensively deal with it from various aspects instead of forming a single perspective, and we should organize multi-faceted cooperation.

5. Systematization: Crisis public relations should be carried out from the whole process of crisis formation to crisis resolution, from the details of management to the overall consideration of strategy, and a systematic crisis public relations management system should be formed.

The above are the characteristics of crisis public relations, from which we can see that crisis public relations is an urgent, complex, multi-dimensional, multi-faceted and systematic work, which requires enterprises to make positive responses to achieve good results.