The shortage of Internet marketing talents in Internet marketing

With the continuous development of the Internet, especially the popularization of smartphones, people’s daily lives are increasingly dependent on the Internet. In order to better sell products and serve customers, modern enterprises have to start from the application of Internet, rely on the Internet instead. According to the "Guiding Opinions of the Ministry of Commerce on the Development of E-Commerce in the Twelfth Five-Year Plan", my country's e-commerce transaction volume reached 4.5 trillion yuan in 2010, and the scale of the online marketing industry has exceeded 20 billion yuan. There will be a huge gap in Internet marketing talents in the future. According to iResearch survey data, Chinese enterprises' demand for online marketers reached 3.63 million in 2011. Recruitment demand data from the three major domestic recruitment websites 51job, Zhaopin Recruitment, and China Talent Network also show that the number of positions posted daily by companies for online marketing talents has reached 36,000, and is showing a continuing upward trend. In 2012, the demand for online search talents will further grow, especially the demand gap for search marketing talents will continue to increase. By 2013, search marketing professionals alone will generate more than one million jobs. According to expert statistics, the talent market will develop with the Internet, and the demand for online marketing talents will reach as high as 58 million. Due to the difficulty in finding online marketing talents in China, it has become the most urgent problem encountered by enterprises when carrying out online marketing.