What does KOL mean?

KOL means KeyOpinionLeader, which is the abbreviation of KeyopinionLeader. It is a concept in marketing, which is usually defined as a person who has more and more accurate product information, is accepted or trusted by relevant groups, and has a great influence on the purchasing behavior of this group.

KOL source:

In marketing, experts or authoritative persons who promote manufacturers are called "key opinion leaders", and are usually defined as people who have more and more accurate product information, are accepted or trusted by relevant groups, and have a significant impact on their purchasing behavior.

Unlike "opinion leaders", key opinion leaders are usually authoritative people in a certain industry or field. In information dissemination, they do not depend on their own activities and are easily identified and determined.

Extended data:

From crazy internet celebrities to official recognition, a new type of KOL has appeared in the automobile industry more quickly.

The story of Wang Jiao's family in Aauto Quicker, which has more than 200 million daily active users, is more like a microcosm. Huge traffic is rolling in, with a large number of fans all over the country, and its influence spreads from the inside out, breaking through the circle of rural "wild network celebrities" and becoming a new type of KOL (key opinion leader) recognized by the government and the outside world, which invisibly changes the fate of more people at both ends of the screen.

Source reference:

Baidu Encyclopedia-Key Opinion Leaders

China News Network-From crazy internet celebrities to officially recognized new KOL, it appears on the car faster.