How to use corporate culture to drive enterprises to take off?

There is a saying in the management circle that management of a small enterprise depends on authority, management of a medium-sized enterprise depends on system, and management of a large enterprise depends on culture. So, what is culture?

Culture is a very broad concept. Philosophers, sociologists, historians and writers all over the world have been trying to interpret the connotation of culture from the perspective of their respective disciplines. According to statistics, there are at least 2 different definitions of "culture". Broadly speaking, the sum of material wealth and spiritual wealth created by human beings in the process of social development is culture. Culture is a social phenomenon, a product of people's long-term creation, a historical phenomenon and a social and historical accumulation. In a narrow sense, culture refers to the spiritual wealth created by ideology, including beliefs, customs and human feelings, moral sentiments, cultural accomplishment, behavioral norms and so on.

Corporate culture is an organization's unique cultural image composed of its values, beliefs, rituals, symbols and ways of doing things.

people are the core of an enterprise. Corporate culture is the ideal, values and code of conduct of employees, which has strong appeal and cohesion to employees and effectively organizes many factors such as people, finance, materials, management technology and organizational skills. Nowadays, the competition at the highest level of an enterprise is no longer the competition between goods and materials, but the competition between talents and culture. The most advanced management idea is to manage with culture. Only after entering the stage of cultural management can we truly embody people-oriented management, make enterprises and employees closely related, honor and disgrace and * * *, and form the core competitiveness of enterprises.

As a business organization, an enterprise's survival and development strategy cannot be separated from its organizational ecological environment-enterprise ecological environment. Culture is the key factor that affects the ecological environment of enterprises. In a certain sense, culture is the macro environment and enterprise culture is the micro environment. The integration of corporate culture is reflected in its coordination and adaptability with the corporate ecological environment. Corporate culture reflects the spirit of the times, and it must be integrated with the corporate cultural environment, economic environment, political environment and regional environment.

In short, culture affects people's behavior, morality and labor efficiency, and culture also affects corporate attitudes, values and management methods. Culture determines the survival of enterprises, and corporate culture influences the development direction of enterprises.

corporate culture is the endless source of enterprises. However, in the process of its growth, enterprises must go through many changes and transition periods. How to overcome the internal and external shocks of enterprises, ensure the effective implementation of enterprise development strategies, smoothly realize the smooth transition of enterprise life cycle, and then maintain the sustainable development of enterprises requires the establishment of enterprise culture that matches each development stage of enterprises.

At present, the vast majority of small and medium-sized private enterprises in China are in a critical period of climbing. Faced with the dual competitive pressure from multinational corporations and state-owned enterprises, it is urgent to enhance the core competitiveness of enterprises. This requires not only efforts in technology, resources and talents, but also efforts in brand, culture and system, especially in shaping excellent corporate culture. Elite Club of Clothing Intelligent Manufacturing

First, build a good corporate culture system.

China is a developing country. In the past, it has been under a highly centralized planned economy system. The growing enterprises here depend on the management institutions economically and politically, and do not pay enough attention to corporate culture. At present, the problems existing in the management of small and medium-sized enterprises are mainly due to the imperfect corporate culture system. In the final analysis, business owners do not deeply understand the powerful role of corporate culture and feel that "corporate culture" is too empty and there is no real money. With the implementation of the strategy of strengthening the country by culture, strengthening cultural construction has become the knowledge of all walks of life. For small and medium-sized enterprises, it is necessary to clearly distinguish the relationship between people and enterprises, between enterprises and culture, and put the corporate culture system at the height of corporate strategy to make foresight. To establish a corporate culture system, we should adhere to people-oriented and Scientific Outlook on Development, actively absorb and learn from the experience of advanced enterprises in the world, and thus complete the upgrading and reconstruction of enterprise management from entrepreneurship to intelligence creation and from Excellence to Excellence.

second, refine distinct corporate values.

Values are the key to corporate culture, and the key to corporate culture integration is the determination of values. However, it is not easy to really extract a corporate value that is widely recognized, can stand the test of time and has a positive guiding role in the development of enterprises and people. A basic problem must be solved here, that is, the scientific methodology of selecting values, which mainly includes: First, accurate positioning and clear purpose. It should be clear that what is to be established is the "values for all employees", not the personal values of business owners. Second, extensive participation and deep recognition. The refining of values must involve employees, and avoid preaching, and obeying the yin and obeying the yin. Third, it is rich in connotation, concise and lively. It not only has the characteristics of enterprises, but also has distinctive features and is easy to remember; Don't be too tacky, and don't pretend to be profound and obscure.

3. Infiltrate corporate culture into the management process.

Corporate culture is not illusory. As far as human resource management is concerned, it can be rooted in recruitment, training, assessment, motivation and other modules. Human resource management under the guidance of corporate culture will make human resources more effective, and the two are mutually reinforcing management activities. When the corporate culture is established, we should pay attention to decompose the corporate culture into specific behavior standards and form a scientific and perfect corporate culture system. Internalized in the heart, solidified in the system, externalized in the line, constantly publicized and widely spread, so that the corporate culture can take root, sprout and result in the hearts of the employees, and be transformed into the same values and form the enterprise spirit. The emotional reward of employees will produce a strong sense of responsibility and great creativity, which will integrate discipline-abiding and self-restraint, and give play to the superposition effect of "cultural management" and "rule of law".

fourth, enhance the cultural accomplishment of enterprise managers.

due to the development stage, at present, some small and medium-sized private enterprises in China are still in the primary stage with the goal of getting rich. The business owners have a low vision and realm, and they do not have the organizational leadership ability to manage enterprises, but often the behavior of business owners directly determines the direction of corporate culture. Therefore, in order to completely realize the transformation of private enterprises from family management mode to modern management mode, it is necessary to cultivate cultural accomplishment and quality among managers, so that they can understand the deep connotation of national culture and corporate culture, realize the blending of the two cultures, promote the humanistic spirit and atmosphere of enterprises, and set an example by setting an example, so that all employees can consciously cross the barriers of their own cultures and melt into the torrent of corporate culture.

The corporate culture of Elite Club of Clothing Intelligent Manufacturing is based on cultural genes and plays a role in enterprise management. In the process of strengthening enterprise management and building and upgrading enterprise culture, small and medium-sized enterprises should base themselves on the national conditions and combine with the reality, so that the enterprise culture with the characteristics of the times and inheriting the national cultural genes can be effectively transformed into the cohesion, centripetal force and competitiveness of enterprises, and ensure the healthy development and long-lasting foundation of enterprises.