What are the design principles for corporate talent recruitment advertisements?

Objective and accurate. Recruitment information is an objective reflection of the demand for human resources and must faithfully reflect the basic situation of the company's human resource needs, as well as the current situation and development trends. Don't mislead your work by making promises you can't keep. List promotion opportunities, challenges, responsibilities, etc. honestly to give people credibility and establish a corporate image that treats people with sincerity. Once those advertisements that are exaggerated, exaggerated, and have ulterior motives are discovered, the advertising companies will be discredited and will only have the consequences of drinking poison to quench their thirst. Secondly, attract attention. Design talent recruitment advertisements to grab readers' attention and encourage them to read deeply. Attention is the primary factor that enhances the effectiveness of advertising. Attention is a characteristic of people's cognitive mental activity process, and it is people's orientation and concentration on understanding things. If recruitment advertisements are to be understood, comprehended and remembered, they should not be clever or creative. The text should be concise, elegant and easy to read, and avoid making it dazzling and distracting from looking carefully. The title should be carefully considered and used in prominent fonts to stimulate readers' interest in perusing the advertisement, draw their attention, and enable them to deeply understand the content of the advertisement. Again, detailed content. Talent recruitment advertisements should provide readers with a source of more information. Its main contents are: l) the basic situation of the company; 2) whether it has been approved by relevant parties; 3) the basic conditions for recruiting personnel; 4) the method of registration; 5) Time and place of registration; 6) Documents and materials required for registration; 7) Other matters needing attention. The conditions are clear. Concrete and clear information in talent recruitment advertisements can help enhance the confidence and determination of applicants. At present, my country's talent recruitment advertisements rarely directly mention conditions such as job remuneration and benefits, and these conditions happen to be a core issue in recruitment advertisements. Many people are very concerned about salary and benefits when applying for a job, and most of our job advertisements are vague on this issue. The consequences are: on the one hand, many outstanding talents are unwilling to apply because they do not know how much remuneration they may receive; on the other hand, many applicants are unwilling to be hired once they know the true remuneration of the company, which at the same time wastes the time, energy and money of the company and the applicants. . Being vague in your advertising will do you no good.