Why are real estate companies short of people now?

It is an indisputable fact that the real estate industry is in urgent need of talents.

Policy reasons and competition reasons lead to the mutual "poaching" of housing enterprises, or the problem of too few talents. According to a recruiter in Longhu, even in the context of very scarce talents, the requirements for recruiting housing enterprises are almost harsh. At the beginning, except for some undergraduate applications in engineering, cost, R&D design, landscape and hardcover functions, most positions require master's degrees, which is required by the school and major where the graduates are located.

Why is there such a high recruitment standard in the case of talent shortage?

From the news of these two years, it is not difficult to find that some jobs in housing enterprises are gradually being impacted by some "smart" products/solutions. The development of the times is promoting the rapid transformation of housing enterprises, so a large number of financial and IT graduates are recruited into housing enterprises, and housing enterprises increasingly need compound talents. On the one hand, the compound talents here are professional background, on the other hand, they are learning and working ability. For example, in the context of modern internet plus, the development of housing enterprises is paying more and more attention to services such as "intelligence" and "interaction", and there is a great demand for IT talents. Of course, at this stage, many housing enterprises will choose to purchase related services directly from third parties, but some large housing enterprises have begun to incorporate these "skills" into their business plans. On the other hand, with the increasing scarcity of land, many housing enterprises have to go through "81 difficulties" in order to get a piece of land. Selling a house is more difficult than operating a house, and it is increasingly difficult for housing enterprises to approve funds. In order to get high-quality land and cheaper loans, a large number of talents with financial investment background are needed in strategic investment and later capital operation.

You are already a real estate owner, and you need to constantly enrich and improve yourself.

In addition to housing enterprises need fresh blood, there are also real estate developers who have worked for several years. The pressure of transformation from the industry, the pressure of continuous progress and innovation from competitors, let yourself keep learning, keep pace with the times and break through the courage and ability of innovation. This is another example. Take new sales as an example. Traditional marketing methods have been used in rotten streets. Distributing leaflets, advertising and holding publicity meetings will not only consume manpower and material resources, but also reduce the budget by more than half. Country Garden, Vanke, Wanda, Evergrande and other brand housing enterprises have a high awareness of early adopters in this regard and dare to take the initiative to combine with technology. 20 16 VR first year, they used it. "Restore" in advance and pre-sell a few months before the publicity period, so that buyers can experience the house personally and interact with the contents of the house, which will cost a certain fee and get double the display and marketing effect. Therefore, we can see that the cases of "VR+ Real Estate" have landed one after another in the past two years, and more and more real estate enterprises are involved. More and more marketing managers actively explore other channels and ways to display their products more perfectly, impress customers more directly and serve buyers more thoughtfully.