How do enterprises conduct network marketing?

At present, it is the Internet information age, and network marketing is an indispensable means in market activities. Enterprises must go online. If the enterprise does not have its own website with independent domain name, if there is no information about its products or services on the Internet, I believe it will lose many sales opportunities, and it will also give customers a feeling that the enterprise is seriously lacking in modern management consciousness. However, when the majority of enterprises realize the importance of online marketing, large and medium-sized enterprises have set up their own websites, published business information on various e-commerce platforms, and even made online advertisements on national or local comprehensive portals. Here comes a new problem. There are tens of thousands of similar products online, and there are many enterprises that can produce similar products. Because of the existence of the Internet, the competition among enterprises is more intense. This kind of competition has no geographical and national boundaries. To some extent, the competition among enterprises has shifted from the actual factory buildings, business premises and offices to the proper competition of enterprise website construction level and network marketing application. How to make customers find you and trust you smoothly in a large amount of information on the Internet requires the cooperation of a technology and the help of Internet technology companies. Internet has become the fourth media after radio, newspapers and television, which dominates and influences the lives of modern people. Since 1994 Internet officially entered China, it has developed rapidly. By the end of 2005, the number of Internet users in China has exceeded1.1/billion, making it the second largest Internet user country in the world, which is a huge market for enterprises. With the increasingly obvious role of network marketing, the global Internet users are growing rapidly at the rate of 600,000 per day, and the network information resources are doubled every six months. With the development of the Internet, online marketing is gradually emerging. It has all the advantages and incomparable advantages of traditional marketing and is recognized by more and more enterprises. 1, the most widely spread network marketing is not limited by time and space. It disseminates enterprise-related marketing information to all parts of the world 24 hours a day through the Internet. As long as you have access to the Internet, anyone can read anywhere. This is beyond the traditional media. 2. Strong interactivity is the biggest advantage of Internet media. It is different from traditional marketing in spreading information through paper media in one direction, but in interactive communication. Users can get information that they think is useful, and manufacturers can also get valuable user feedback information at any time. 3. Strong pertinence According to the analysis results, the audience of online marketing is the youngest, the most energetic, the most educated and the strongest purchasing power. Online marketing can help you directly attack the most likely potential users. 4. The audience can be accurately counted. Using traditional media, it is difficult to know exactly how many people have received the promotion information. On the Internet, an authoritative and fair visitor flow statistics system can accurately count how many users have seen each customer's marketing page, and the time and geographical distribution of these users' consultation, thus helping businesses to correctly evaluate marketing effects and examine marketing strategies. 5. Real-time, flexible and low cost. It is difficult to change after advertising in traditional media, and it often costs a lot of money. Marketing and publishing online advertisements on the Internet can change the contents of advertisements in time as needed. In this way, changes in business decisions can also be implemented and promoted in time. 6. The carriers of strong sensory network marketing are basically multimedia and hypertext files, which let the audience know more detailed information about a product of interest and let consumers experience products, services and brands personally. This kind of multi-sensory information is transmitted in the form of pictures, words, sounds and images, which makes customers feel the goods or services as if they are there, and can book, trade and settle accounts online, which will greatly enhance the effect of online marketing. Before carrying out online marketing, an enterprise needs to establish an enterprise portal website to computerize its business activities, that is, to establish an Internet platform with the help of the Internet, so as to accurately spread the information about the company's profile, culture, products, services, performance, advantages and characteristics, business activities and so on to the outside world. If an enterprise already has a website, it is necessary to make a professional evaluation of its existing website, and further optimize or improve the columns, contents, codes and contents of the original website, so as to help the website better and more comprehensively display the elegance of the enterprise. Then promote the established websites, such as submitting them to various search engines for registration, constantly publishing business information such as enterprises, products and services to major e-commerce websites and establishing link relationships, and advertising on some well-known comprehensive websites nationwide or locally. This is a systematic project, with various and complicated methods. A good promotion method is to obtain a greater promotion effect at a lower or equal promotion cost. The required result is not only to increase the traffic of the website, but also to increase the traffic of the website.