How many days does it take for the 50-level apprentice of Dashe?

The founder of Dadong Women's Shoes is Chen Guangmin from Wenzhou, Zhejiang. /kloc-at the age of 0/7, he is just an apprentice who makes shoes. Later, I became a beekeeper with my relatives. This experience made Chen Guangmin go to many places, which not only broadened his horizons, but also accumulated rich experience, laying a solid foundation for his future career.

Chen Guangmin, who had a business mind at that time, found that Fujian's rich bird men's shoes sold well, but did not produce women's shoes. So he thought, if we produce women's shoes, will we be as successful as rich birds?

So, 25-year-old Chen Guangmin decided to start his own business and founded the Dadong brand. Unexpectedly, he succeeded in starting a business for the first time and earned the first bucket of gold in his life.

Chen Guangmin, who tasted victory for the first time, pursued the victory. He decided to keep up with the market trend and produce any products that sell well in the market. Chen Guangmin has some experience in shoemaking, and he is familiar with design and market, but his products have not caused much waves in the market. Over the years, Dadong has opened some physical stores in third-and fourth-tier cities, but it has been difficult to enter the markets of first-and second-tier cities because of its low brand awareness and lack of big advantages.

Until 20 12, many colleagues, including women's shoe giants Daphne and Belle, closed their stores one after another to cope with the weak consumer market and rising raw material prices. Facing the predicament, Chen Guangmin knew that he had to make changes to break the predicament. Although the original agency system saves time and effort, the retail price remains high due to layers of agents. In addition, it is prone to problems such as overdue payment and failure to recover funds in time.

Therefore, Chen Guangmin decided to abandon this agency system and adopt the joint venture model instead. In this mode, the franchisee is only responsible for the operation of the store, while the distribution and marketing activities are formulated by Dadong headquarters, and the sales money must be returned on the same day. In this way, franchisees do not need to take too many risks and can achieve a win-win situation. In addition, after the implementation of the national joint venture in Dadong, the "Qing Ji" strategy was also implemented. If there are shoes that can't be sold every season and are "sent" through various promotional activities, then Dadong's products can achieve "zero inventory" every season.

With its successful transformation strategy, Dadong stands out, its product innovation speed is fast, and it has been paying close attention to fashion trends, so it is increasingly favored by consumers and has a large number of loyal consumers. In addition, the positioning of Dadong has been mainly aimed at the mid-end market, and the average price of a pair of shoes is less than 100 yuan, which is very cost-effective. Because of this strategy, the company did not fall into the "bankruptcy tide" like other competitors. On the contrary, it has been expanding and gradually opened more than 8,000 stores nationwide, with annual sales reaching 5 billion yuan, becoming a well-deserved dark horse in the footwear industry.