Why did Jumeiyou disappear?

The reasons for the disappearance of Jumeiyou products are: frequent fakes, uncompetitive offers and unclear market positioning.

1, fakes are frequent.

20 13, when jumeiyou products developed at its best, the problem of counterfeit goods was frequently exposed, and jumeiyou did not give a convincing explanation or sincerely apologize. After another wave of unrest, third-party sales of fake watches were exposed, and users' trust in Jumeiyou products dropped sharply.

2. The preferential strength is not competitive.

After Jumeiyoupin, many competitors of the same type appeared, which brought great impact to Jumeiyoupin. The promotion policy of Jumeiyou has reduced the appeal to users, so Jumeiyou users are slowly losing.

3, the market positioning is not clear

Chen Ou, CEO of Jumeiyou, didn't put all his thoughts on Jumeiyou. At that time, the core of Jumeiyou was the third-party business, but Chen Ou turned it into independent operation.

Service belief

Jumeiyoupin insists on purchasing goods only from domestic and foreign brand manufacturers, regular agents, counters and other reliable channels, and has set up its own quality inspectors in the purchasing department. Let consumers have a good service experience and gain the trust of consumers. Jumeiyoupin has 50 million registered users, accounting for more than 80% of the market share of women's cosmetics group purchase.

Different from the conventional group purchase, Jumeiyou's information publishing customers are themselves, that is, self-built channels, warehousing and logistics, and selling cosmetics. Strictly speaking, it is a vertical female cosmetics B2C in the form of group purchase. Jumeiyoupin's concept was clear from the beginning, that is, to be a genuine discount online store for women's cosmetics.

Reference to the above content: Baidu Encyclopedia-Jumeiyoupin