How to use the most effective promotion method to make the official WeChat account of the enterprise?

First of all, it is very important to make a good positioning. The purpose of this step is to make the promotion more accurate and effective. This needs to start with the products and target consumers of the enterprise, and need to know what problems consumers care about and what forms of content they like, that is, the characteristics of consumers. After positioning, you will know how to meet the needs of consumers to the greatest extent.

After positioning, it is necessary to combine the characteristics of the enterprise, from the content theme, content form and other aspects of induction, summary and framework. Pay attention to the layout of the content, the time and frequency of pushing, the number of words, the style of the picture, etc. The content promotion of this itself.

The essence of promotion is to tell users what our official WeChat account can help users. Compared with other official WeChat accounts, it has our own characteristics, which reflects the differentiation and makes our official WeChat account more recognizable. The same is true for promotional activities, telling users what activities we have here, what benefits we can get from participating in the activities, and how to participate. This is to attract users' attention, which is the preliminary work, and then tell users what benefits it will have to pay attention to us for a long time. Don't take part in any activities without substance, which will probably attract some zombie fans.

Carry out WeChat authentication, set a custom menu, and carry out the secondary development of WeChat official account, such as micro-official website, photo album building, custom reply, etc.

Tap the needs of users, do a good job in marketing planning activities, and combine the weaknesses of human nature to make users understand us and feel that our products and contents are what they have been looking for. Anyone who does anything wants to bring benefits to himself every time he pays. If you can't bring yourself benefits and comfort, why pay for it? These are all content-oriented jobs, which are very important. What form, channel, text, picture, video, software and other forms will the content be promoted after completion?

The promotion of pc is through the highlights of official website, forums, blogs, Weibo, B2B and classified information websites, attracting people to scan the QR code and get to know it in the official WeChat account.

Forward the QR code, account number and content through the promotion in various apps on the mobile phone. By registering many trumpets and promoting them, you can promote the official WeChat account.

Attract people's attention through the QR code of the ground posters, business cards, X stations, floor stickers, preferential activities and training activities in offline stores.