99.9 Can catering be listed?

Recently, the IPO of Jiumaojiu International Holdings (hereinafter referred to as Jiumaojiu Group) in Hong Kong has attracted much attention from the industry. The company planned to be listed on the A-share market in 20 16, but it ended in failure. Can 99.9 catering be listed? Let Bian Xiao, the muscle head, answer for you!

Jiumaojiu Group failed to attack A shares, on the one hand, because the IPO of A shares was strictly examined at that time, on the other hand, it was also related to its unsatisfactory financial situation. According to the data, the net profit of Jiumaojiu Group in 20 15 suddenly dropped by about 30%.

Now, Jiumaojiu Group has switched to Hong Kong stocks, and the relevant financial data has also been made public. Can it get what it wants this time?

The main brand has encountered a growth bottleneck.

Recently, Jiumaojiu Group formally submitted a prospectus to the Hong Kong Stock Exchange, and plans to list on the main board of the Hong Kong stock market. This is a mainland catering brand listed in Hong Kong after Haidilao.

According to public information, Jiumaojiu Group originated from Shanxi noodle restaurant.

From 65438 to 0995, the founder of Jiumaojiu Group opened a Shanxi noodle restaurant in Haikou, Hainan, which opened the road to entrepreneurship. With the noodle restaurant business getting better and better, it expanded its business to Guangzhou in 2003 and established Guangzhou Jiumaojiu Company in 2005. At the same time, he changed his brand from the old noodle restaurant in Shanxi to ninety-nine cents, but he still focused on northwest cuisine.

After 20 12, Jiumaojiu Restaurant went out of Guangzhou and began to appear in Beijing, Shenzhen, Tianjin and other cities. As of August 20th, 20 19, there were 47 restaurants in China.

The client of Zhongxin Jingwei reminds us that Jiumaojiu Restaurant has brought rich income and profits to Jiumaojiu Group. According to the prospectus, in 20 16 years, Jiumaojiu Restaurant realized revenue of109.2 billion yuan, accounting for 93%. Operating profit is 654.38+7.7 billion yuan, 90% .36438+0%.

However, in the past two years, the revenue growth rate of Jiumaojiu Restaurant has slowed down.

According to the data, in June of 20 17, 20 18, and 20 19, Jiumaojiu Restaurant achieved revenue of12.03 million yuan,13.34 million yuan and 683 million yuan respectively, and the total revenue of the company was 80 million yuan respectively. In 20 17 years and 20 18 years, the revenue growth rate of Jiumaojiu Restaurant was 10%. 16%, 10%.88%, and 20 13 years to 20/respectively.

Online celebrity brand Thiel came from behind.

In fact, in addition to the main brand Jiumaojiu, Jiumaojiu Group has also launched a number of catering brands in recent years, such as Taier Cake and that uncle is a chef. Among them, Taier, born in 20 15, played a role in the total income of Jiumaojiu Group, and has an upward trend since then.

According to the recruitment report of Jiumaojiu Group, in 20 16, 20 17 and 20 18 years, Taier pickled fish realized income of 678 10/00000 yuan, 244 million yuan and 540 million yuan respectively, and the company's total income was 5.8% and/kloc respectively. In the first half of 20 19, Taier pickled fish realized five incomes of 38 million yuan, accounting for 43%.

Different from Jiumaojiu Restaurant, Taier pickled fish has a unique and interesting business adjustment, and its target customers are mainly young consumers. To some extent, Taier is like an online celebrity brand, which often appears in netizens' grass-planting notebooks, and netizens call it equal status.