Brief introduction of Liu Xincai's enterprise

Linyi Kangfa Food & Beverage Co., Ltd. is a medium-sized private enterprise integrating the production, sales and international trade of canned and quick-frozen foods. There are four branches in Chengdu, Binzhou, Pingyi and local governments, and three offices in Jinan, Qingdao and Linyi. The company was established in June 1998, covering an area of 88,000 square meters, with more than 2 100 employees. It has 18 domestic advanced canned fruit and vegetable production lines and 2 quick-frozen production lines, mainly producing all kinds of canned fruits and vegetables and quick-frozen foods, with an annual production and processing capacity of 50,000 tons. It is the largest canned fruit and vegetable manufacturer in Shandong Province.

In 2006, the company was rated as "Demonstration Enterprise of Agricultural Products Processing and Export" by the Ministry of Agriculture, "Top Ten Canning Enterprises in China" in 2007, "Excellent Leading Food Enterprise in National Food Industry" and "Key Leading Enterprise in Agricultural Industrialization" at the provincial level in 2008, and was rated as "Civilized and Honest Private Enterprise", "Abiding by Contract and Paying Attention to Credit" and "Top Ten Export Enterprises" in Linyi for many years.

In the past two years, the company invested150,000 yuan to expand the production workshop by 4,800 square meters and the warehouse by12,600 square meters, supporting a 5000-ton constant-temperature warehouse and quick-freezing production workshop. 75 laid-off workers and 286 college graduates were resettled, and the rural surplus labor force 1.200 was solved, effectively solving the employment problem of local labor force. The development of the company has also promoted the rapid development of fruit, vegetables and edible fungi cultivation in local and surrounding areas. At present, 7000 mu of standardized yellow peach production base, 3000 mu of strawberry production base and 4000 mu of yellow pear production base have been developed, forming a standardized industrial management model of "company+base+farmer". Adhering to the business philosophy of "customer first, quality first", the company has successively passed many international certifications such as ISO900 1, HACCP, BRC and IFS. The quality management is in line with international standards. At present, it is the enterprise with the largest number of international certifications in the same industry in China. Products are well received by new and old customers at home and abroad, and exported to more than 40 countries and regions such as the United States, Japan, South Korea, Germany and Russia.

In 2008, the company produced more than 42,000 tons of canned food, realized sales income of 330 million yuan, earned foreign exchange through export of 42 million dollars, paid taxes of/kloc-0.6 million yuan, and paid workers wages of 23.5 million yuan.

Cold and summer exchanges, spring flowers and autumn fruits. In just 20 years, Kangfa Company, under the careful management of Liu Xincai, has developed from a family workshop to "Top Ten Canning Enterprises in China". In just 20 years, Liu Xincai turned his dream into reality with tenacity. Kangfa company grew up from small to large, from weak to strong. Liu Xincai has gained success and joy, and also tasted the hardships of starting a business.

Where there is a will, there is a way.

Linyi Kangfa Food & Beverage Co., Ltd., formerly known as Kangfa Food Factory, was established in 1989. Kangfa Company mainly produces three series of canned fruits, canned edible fungi and canned vegetables. From a little-known factory to a modern standardized can-making enterprise. Liu Xincai pioneered a road of enterprise development with Kangfa characteristics.

1980, Liu Xincai, who just graduated from junior high school, walked out of school and entered the society, and embarked on a new life journey with his dreams. The 1980s was an era of high hukou barriers, and it was difficult for rural people to jump out of the rural gate and enter the city. When he failed to pass the exam, become a soldier or become a worker, he had to be an apprentice and a carpenter under the arrangement of his parents. A study lasted for two years. In those years, although some crafts were particularly popular in the countryside, it was not Liu Xincai's ambition to be a carpenter. This industry is far from his ideal. In order to dream, Liu Xincai, who was only 18 years old, broke through the secular concept and resolutely left the carpenter to carry the burden despite his parents' resolute opposition, and joined the hardware grocery business with 1000 yuan borrowed from the east and the west.

In order to get more profits, Liu Xincai rode his bike to Linyi, more than 50 kilometers away, and bought goods under the condition of inconvenient transportation at that time. Round trip/kloc-more than 0/00 kilometers. Because it is not easy to go to Linyi once, Liu Xincai has checked more goods, which leads to bicycle overload, flat tires and broken spokes. With hard-working and indomitable personality, Liu Xincai's business is thriving. A few years later, he became a household name in the local area. However, Liu Xincai is not a small rich man, and he has not conceived a carefree well-off life in his mind. I am rich, how can I make more Yimeng people rich? How to do one's part to contribute more to society? With the continuous accumulation of funds, he turned his attention to a higher, farther and broader market.

Liu Xincai's hometown is rich in fruits. 1988 autumn, he looked at the hawthorn and apples in his hometown and had a whim. Can he make a fuss about fruit? After several years in the business world, he is very sensitive to business information. I heard that someone in the local town opened a cannery and started processing canned fruits. He felt that the opportunity had come. After several years of operation, his market awareness and keen market insight have been tempered, and his first consideration is the market.

Zaozhuang, Jinan, Hebei, Shanxi and Liu Xincai, after their exhibitions, can be said to know the canned market in these areas like the back of their hands. He found that canned food in the market was particularly popular, but most of the products came from Jiangnan. The output in the north is small, most of them are state-owned enterprises, and the market competitiveness is relatively poor. Therefore, a brand-new grand plan for career development was outlined from his mind: to run a canned fruit processing factory to deeply process local fruits.

Looking at the fruits everywhere, with keen market insight and several years of experience in commodity management, Liu Xincai made up his mind that he vowed to make a difference!

Running a factory is by no means an easy task. Setting up a factory needs funds, venues, equipment, technology, staff and so on. With only a junior high school education, he has been planning in vain how to set up a factory since then, and has tried his best to study the technology of canned food production. He picked hawthorn, bought sugar and canned it. After he tried again and again and failed again and again, everything paid off. Finally, he mastered the skills of canning in repeated experiments, became familiar with the canning process, and successfully made his first batch of cans. Looking at the products he made, he felt uneasy. He hasn't sold them yet. I don't know what the result is waiting for him. In the expectation of family and villagers, Liu Xincai came to Zaozhuang with his first batch of products. At that time, it happened to catch up with Shandong Food Hygiene Inspection Team to check food hygiene in Zaozhuang. They inspected Liu Xincai's canned products in strict accordance with national standards. After testing, the canned food meets the national standards in hygiene, quality, sugar content and measurement. Hearing this result, Liu Xincai felt an inexplicable joy in his heart. He knows exactly what it means for him that his first batch of products pass the test!

"Everyone has their own difficulties. It depends on how you overcome them. " In the development of the company, Liu Xincai overcame all kinds of difficulties and solved the problems of factory buildings and equipment with the least funds and the shortest time. 1In the autumn of 1989, he invested 80,000 yuan and founded Pingyi Kangfa Food Factory with 50 employees. Quality is the life of products, and reputation is the basis of management. With Liu Xincai's strict requirements on product quality and sincere treatment to customers, his canned products quickly opened the market in Zaozhuang, and the sales volume soared day by day, becoming the main force in the market at that time.

Without a smooth market, the road to entrepreneurship has always been bumpy and tortuous. Just when Liu Xincai threw off his arm and prepared for a big fight, he encountered a series of business problems such as tight money supply, weak overall market and unsalable products, which led to a backlog of products and arrears in payment. Just set foot on the regular Kangfa Food Factory, there was a backlog of more than 50,000 yuan of products at once, and the payment for goods was more than 40,000 yuan. All this made Liu Xincai unprepared.

In the face of difficulties, under such an extremely unfavorable market situation, Liu Xincai did not flinch or sit still, but actively maintained old customers and opened up new markets. In order to establish credibility, revitalize funds and pay employees' wages, Liu Xincai sold all the products in stock to a Binzhou merchant at a price 20 cents lower than the cost, resulting in a direct loss of more than 10,000 yuan. But he maintained a rare reputation and won a reputation for himself and his small factory.

The difficulty is temporary. Liu Xincai overcame the difficulties with his own cleverness, and Kangfa Food Factory entered the "fast lane" of benign development. After the ups and downs of the market, Liu Xincai realized that if an enterprise wants to grow and develop, it must have certain anti-risk ability, otherwise it will be difficult to survive and develop in the choppy market tide. In order to make the enterprise adapt to the market demand, Liu Xincai has made great efforts in product development and packaging, and changed varieties in time according to the market demand, so that Kangfa products can go to the markets of Northeast China, Tianjin, Jiangsu and other provinces and cities. In the harsh market environment, the enterprise's benefits have doubled and its scale has gradually expanded, making it a leader in the same industry. 1May 1998, Linyi Kangfa Food & Beverage Co., Ltd. was established, with an investment of 3 million yuan, and the first local export food production workshop was built, which opened a new era for local towns to export canned food. The supply of products in foreign markets is insufficient. "How can you see a rainbow without experiencing wind and rain?" After numerous tempering, the company has moved towards a virtuous circle of economy. With the arrival of the new century, Liu Xincai seized the opportunity and invested 4.5 million yuan in 200/kloc-0 to expand the production scale. The annual processing capacity of canned food reaches 4000 tons. Since then, the company has invested 30 million yuan to expand the production workshop by 4,800 square meters, the warehouse by 22,600 square meters, supporting the 5,000-ton incubator and quick-freezing production workshop, with more than 2,000 employees and an annual processing capacity of nearly 60,000 tons.

In particular, talents promote large enterprises.

Talent is the main driving force for the development and operation of enterprises. From the beginning of the enterprise, Liu Xincai regarded people with different academic qualifications suitable for his own development as talents of the enterprise. They know that even with the best plant equipment, no matter how many resource advantages, no technology and lack of scientific and technological content, they can't stand on the market. The key to having technology is to have talents. In his words, "We are not only looking at academic qualifications, but also paying attention to your professionalism in the same job. If you are proficient, you are an expert. " Over the years, Liu Xincai has been adhering to this idea, recruiting talents extensively, and hiring experts in canned food industry to hold important positions in his company, responsible for product technological innovation. On this basis, he actively contacted universities and recruited college students from universities to work in the company. Organize all employees of the company to conduct centralized training every year to learn relevant business knowledge, and invite experts to teach in the company. Company leaders take the lead in learning, quickly enrich and update professional knowledge, improve management level, and become experts active in the production line. At the same time, they also create a relaxed environment for employees and encourage them to study by themselves. More than 60 employees passed the self-study and were admitted to technicians, undergraduate courses and national civil servants. Invested 3 million yuan to build employee apartments, and handled a comprehensive personal accident insurance for all employees of the company, so that employees can enjoy the minimum monthly salary and annual salary. In terms of workers' cultural construction, it has invested more than 500,000 yuan to build a fitness activity center, a basketball court and a KTV cultural center, and held entertainment and knowledge contests regularly, which has enlivened workers' spiritual and cultural life and created a strong cultural atmosphere.

Liu Xincai instructed managers to adhere to the combination of employee education, interest-driven and emotional input. In personnel management, all contributions to enterprises are touchstones. Establish a mechanism of "those who are able to go up, those who are flat give way, and those who are mediocre get down", rewarding diligence and punishing laziness, and getting more for more work. For Liu Xincai's workshop, he proposed a reward mechanism of "advanced every day and bonus every month", which greatly improved the enthusiasm of employees. Liu Xincai asked managers to treat employees as relatives, to persuade and educate employees who made mistakes, and not to use fines as a means of restraint. Nowadays, everyone who works in Kangfa deeply feels the strong atmosphere that the company puts career first and talents first. All employees consciously concentrate and devote themselves to their work, and their work enthusiasm is particularly high. All employees have formed a sense of ownership that "Kangfa is my home and development depends on everyone". It can be said that cultivating loyal and intelligent talents and gathering the popularity of Qixin cooperation are the solid foundation for the rapid development of Kangfa Food and Beverage Co., Ltd. from small to large.

Strictly grasp quality and ensure safety.

"To ensure food safety and protect consumers' health, we must start from the source. "In order to ensure food safety, Liu Xincai is so strict at every middle-level meeting. Liu Xincai attaches great importance to the construction of raw material base and adopts the business model of "company+base+farmer". Establish a tight and semi-tight foundation. The company sends technicians to the base for planting and management guidance; Secondly, the planting management mode of "company+cooperative+farmer" was adopted. According to the requirements of the company's products, the cooperative comprehensively manages farmers, sends technicians to the fields for comprehensive technical tracking, all implements organic planting, implements field file management, establishes a basic department, and establishes a set of Kangfa pesticide residue management system, which eliminates pesticide residues from the source, ensures food safety, and becomes truly ecologically safe food.

Safe food needs modern equipment to ensure: because the international market has strict requirements on the quality of canned food and the control of pesticide residues and foreign bodies, Liu Xincai personally contacted the meteorological chromatograph imported from the United States, with a price of 6.5438+0.2 million yuan. With this instrument, the pesticide residues in raw materials before entering the factory can be detected, and the fruits and vegetables with excessive pesticide residues can be prevented from entering the factory. At the same time, we introduce international advanced X-ray machine, food foreign body detector and other equipment to test the products. Through the detection of pesticide residues, heavy metals and antibiotics, strengthen scientific guidance to farmers in the base, strictly control the use of highly toxic pesticides, carry out production and processing in accordance with the provisions of international standards organizations, and implement a one-vote veto system for quality and customer complaints, which has improved the satisfaction of customers and consumers and continuously stabilized the international market.

In order to improve the management market and meet the needs of the international market, the company consciously carried out the international quality system certification, formulated and improved a series of rules and regulations, established and improved the three-level quality inspection system of quality management department, production department and workshop team, installed monitoring systems in each production link, and strictly monitored the production process of products. The whole process formed a strict quality management network, which ensured the effective control of food safety. The company has passed ISO900 1 quality system certification, HACCP certification, IFS certification and British retailer BRC certification, becoming the most internationally certified export enterprise in Shandong Province. Kangfa food has become a best-selling product in more than 40 countries and regions such as the United States, Japan, South Korea, Russia and Europe, and has been highly praised by foreign merchants.

Sustainable Development Association Sangzi

"While the company is developing, we pay more attention to social responsibility." Liu Xincai said. While developing the company, Liu Xincai attaches great importance to the principle of fulfilling social responsibilities and creating an economical and environment-friendly enterprise. In the process of continuous development, Kangfa Company has developed 7000 mu standardized yellow peach production base, 3000 mu strawberry production base and 4000 mu yellow pear production base in surrounding towns and villages. It has truly realized the industrialized management mode of "company+base+farmer", promoted the industrialization process of local rural agriculture, and played a positive role in increasing farmers' income and increasing agricultural efficiency.

Kangfa Company is at the forefront of the same industry in environmental treatment and pollution control, adopting energy-saving boilers and installing water mill desulfurization equipment on boilers to solve the air pollution problem after coal burning. At the end of 2007, on the basis of the original daily sewage treatment of 1 0,000 cubic meters, Liu Xincai invested10.2 million yuan to build a sewage treatment plant with a daily treatment capacity of 4,000 cubic meters, and adopted the latest and most advanced sewage treatment technology in China, so that the sewage treatment reached the national discharge standard.

Pingyi County is a big canned food production county in China, with an annual processing capacity of 654.38+0.2 billion kilograms of various fruits, which has promoted the development of local economy. However, the phenomenon of garbage pollution such as peel after fruit processing has been puzzling the development of canned enterprises. Among them, dozens of small canneries stopped production because the sewage discharge was not up to standard. In order to solve this problem, Liu Xincai ran around and inquired about it in many ways, looking for the eco-environmental treatment technology of fruit processing waste. Through cooperation with State Forestry Administration, China Academy of Agricultural Sciences, Shanxi Agricultural University and other units, earthworm breeding has reduced the environmental pollution caused by peel and produced organic fertilizer through biodegradation. Through Liu Xincai's two-year efforts, the technology of cultivating earthworms by using fruit scraps has been successful, forming a benign ecological cycle.

Loving public welfare undertakings is another concrete manifestation of Liu Xincai and his Kangfa company's social responsibility. After the "5. 12" Sichuan earthquake, Liu Xincai couldn't sleep all night, and his heart was strongly shocked. His first thought was that the people in the disaster area were short of food and materials, and their basic livelihood could not be guaranteed. So he ordered the whole factory staff to work overtime overnight to make a batch of canned food and transport it to the disaster area quickly. This time, more than 200,000 yuan of canned goods shipped to the disaster area were all produced according to export standards, ensuring quality and safety. Subsequently, he called on the employees of the company to actively donate money. He said: "We can't personally go to the front line of disaster relief, nor can we personally help those who are facing disasters, but no matter how far apart, we must do our best to help the people in the disaster areas get rid of the immediate difficulties and help them rebuild their beautiful homes."

Although Liu Xincai is rich, he always practices the glorious duties of party member and NPC deputies. Every year, in the form of send warm Project, we help out-of-school children from families with poor workers. He actively participated in social welfare undertakings and actively responded to the call of the town government. Paving roads, bridges and squares are always generous. 1998 was commended by superiors in flood fighting and disaster relief activities.

In the long journey of life, Liu Xincai relied on the extraordinary courage, perseverance and perseverance of entrepreneurs to create more social wealth for the society, fulfill economic responsibilities, and provide a strong guarantee for the economic development of Yimeng Mountain area. Liu Xincai and his Kangfa people are writing more brilliant entrepreneurial chapters with unyielding fighting spirit, unyielding Yimeng backbone and unyielding Yimeng spirit.