Interpretation of the recruitment market of Ganji Recruitment Network

Ganji.com is very optimistic about the development space of the blue-collar recruitment market, and believes that these job seekers are very similar to the user positioning of Ganji.com, and can play a role in attracting traffic to other subdivisions. Therefore, in the recruitment products A lot of thought was put into the design. Reflected in the data, compared with 58, Ganji.com’s recruitment categories have more advantages than 58.com. According to iResearch data, in May this year, Ganji recruitment covered an average of 1.37 million people per day, and 58 recruitment reached 1.05 million people. The average daily PV of Ganji recruitment was 7.54 million, and 58 recruitment reached 5.44 million.

The following is the transcript of an exclusive interview with Yang Haoyong, CEO of Ganji.com:

i US Stocks: What is the recent growth rate of visits, user scale, and revenue? How to further drive users Are traffic and visits increasing?

Yang Haoyong: In terms of traffic, Ganji continued to gain market share in 2013, while our competitors were declining rapidly.

This shows that Ganji’s leading growth rate is not only reflected in recruitment, but also in real estate, services, used cars and other fields.

In terms of sales, Ganji.com’s growth rate in the past 10 months has nearly doubled that of 58.com.

In the future, we will invest in more innovative products to serve users and customers.

i US Stocks: How much overlap is there in the user composition of Ganji.com and 58.com?

Yang Haoyong: The number of visitors to the two websites is about 30 .

iUS Stocks: What are your views on the future competition situation in the classified information industry?

Yang Haoyong: Competition in the classified information market is no longer at the financial level. After completing US$90 million in financing, Ganji has achieved large-scale profits and currently has no need for funds.

We have discussed that since the two companies will not compete at the financial level, it is better not to go public at this point in time, and we will be more flexible.

Qianjie will continue to increase its investment in recruitment business and occupy a completely solid leading advantage in this market.

i US Stocks: Why are you willing to dig deeper into the field of grassroots recruitment? What are the characteristics of Heganji in the field of recruitment? How to judge the value and market space of this field?

Yang Haoyong: China Urbanization drives the development of grassroots recruitment, and the breadth of coverage and benefits of this market are huge.

Ganji has already ranked first in the field of grassroots recruitment. Ganji’s choice is to be one first rather than five second.

In the past six months, the growth rate of wireless recruitment at the grassroots level has exceeded that of PC recruitment by more than three times.

i US Stocks: What are the particularities of Ganji.com’s products and services in the field of recruitment?

Yang Haoyong: 1. From the perspective of positioning, Ganji.com’s recruitment focuses on new blue-collar workers. Based on the characteristics of this group of people, Ganji.com continuously optimizes its products and services, and publishes industry reports every year focusing on the salary and survival pressure of new blue-collar workers, providing diversified value services for new blue-collar workers. At present, Ganji.com is already the number one influential brand for new blue-collar recruitment.

2. From the perspective of product services, Ganji meets the needs of small business customers through self-service products. This kind of targeted promotion is cost-effective and easy to operate, similar to a vending machine. It is the first service model of Ganji.com; for For medium and large enterprises, Ganji.com’s annual membership service allows companies to continuously update their recruitment needs, and companies with the best promotion positions can obtain them through bidding, which is very effective. In addition, Ganji.com also pioneered an online job fair, where recruiting companies and Candidates can interact and communicate online in real time.

Third, in terms of information quality, Ganji.com strictly controls information. In addition to having a dedicated information quality team to review information, there are also corporate credit ratings and other methods to maximize the quality of information and provide benefits to recruiting companies and job applicants. Build a safe and secure service platform.

iUS Stocks: Why did you choose to delve into the recruitment field instead of other fields? How do you view the value of the recruitment market?

Yang Haoyong: First of all, Ganji.com believes that the recruitment field is especially for new people. Blue-collar workers are still blue oceans, and the market size is large enough. The new blue-collar population currently numbers 500-600 million, and has the characteristics of large labor volume, high recruitment demand, and frequent job-hopping.

If new blue-collar workers only change jobs once a year, and 30% of them find jobs through employment agencies, and the employment agency charges a conservative 1,000 yuan per person, then the market size will be as high as 200 billion.

Secondly, Ganji.com is a natural life service platform with large traffic scale. When recruiting, you can quickly expand into large-scale market segments, and Ganji.com seized this opportunity.

Third, the domestic demand for labor is becoming increasingly tight. Labor shortages are nothing new. Ganji.com can help companies solve recruitment problems, especially small and medium-sized enterprises, which can obtain the most cost-effective recruitment services on Ganji.com and significantly reduce recruitment costs.

i US Stocks: There are competitors in vertical industries in the recruitment field. Compared with these recruitment-focused websites, how competitive is Ganji?

Yang Haoyong: The difference is first reflected in In terms of job recruitment needs, Ganji.com focuses on new blue-collar workers and has developed into the largest recruitment platform in China and even the world;

Second, Ganji.com traffic continues to grow, especially in the recruitment field, Ganji.com traffic has exceeded 58 cities. Around 40;

The third is that the new blue-collar recruitment market has great potential, and Ganji with the first-mover advantage can more easily seize future opportunities;

The fourth is that Ganji.com has poor performance in information quality, credit rating, etc. Ganji.com will continue to work hard to improve the quality of information, avoid corporate recruitment fraud and other problems, and create a good employment environment. This will not only generate huge social value, but also be a business opportunity.