General knowledge of advertising printing

In order to meet the personalized needs of customers, advertising companies often pursue individuality and innovatively design products of different sizes, such as personalized invitations, picture books, folding pages and handbags. However, non-standard sizes often cause paper waste in the process of imposition and cutting, thus increasing the cost. Therefore, in addition to caring about paper and technology, it is also essential to understand the standards and common sizes of printed matter!

The printing girl summed up the specifications and sizes of some common printed materials in fast printing shops, hoping to help everyone ~

leaflet

General dimensions are 2 10mm285mm and 420mm285mm, and several leaflets are printed on coated paper of 157g/m2 and 200g/m2.

Propaganda album

Before making a photo album, you should determine the following:

The paper type and basis weight of the cover, the paper type and basis weight of the inner page, the finished product size, the unfolded size, the P number of the album, whether the cover and the inner page are monochrome or color, whether the cover is covered with film, and the binding method after printing (saddle stitching, gluing, ring sealing, etc. ), and whether there are other post-processing technologies such as bronzing, local UV, embossing, etc.

triplicate

Standard size: 2 10/0mm 285mm

Finished product size:

2 10mm285mm flat plate, 210m95mm folded.

Types can be divided into: organ folding, ordinary folding, special folding, door folding, map folding, parallel folding, poster folding, scroll folding and so on.

Poster size

Standard poster size: 13cm 18cm, 19cm 25cm, 42cm 57cm, 50cm 70cm, 60cm 90cm, 70cm 100cm, 42cm 57cm, 50cm 70cm.

Common poster sizes: 42cm57cm, 50cm70cm.

X booth

X-frame is widely used in exhibitions in large supermarkets, shopping malls, supermarkets, exhibitions, job fairs and other places, for exhibition advertisements, roving exhibitions, commercial promotions, conference demonstrations and so on.

X- Frame dimensions (width and height):

60cm 160cm, 80cm 180cm,120 cm, 200 cm (pay attention to the position of the four corners when designing).

business card

Common business card sizes are 90mm54mm and 90mm50mm.

Standard American business card size: 90mm 50mm (eyeball vision16,333,609 platinum ratio);

European standard business card size: 85mm54mm (16: 10 silver ratio conforms to eyeball vision and is commonly used for bank cards);

Narrow and ultra-narrow standard business card sizes: 90mm45mm, 90mm40mm, suitable for fashion and personal personalized film;

Folding business card standard size:

Chinese style-90mm95mm (folded 90mm40mm/90m55mm);

Western style-90 mm110 mm (90 mm 55 mm); After half folding);

Extended folding business card standard size:

Chinese style-130mm54mm (folded 40mm54mm/90mm54mm);

Western style-130mm50mm (40mm50mm/90mm50mm).

The above dimensions are all finished dimensions. Remember to add 3mm~5mm bleeding when designing ~

The following table lists common printing and paper sizes for reference only.

business card

Commonly used 90 mm 54 mm

90 mm 55 mm (square corner)

50 mm 90 mm (square corner)

54 mm 85 mm (rounded corners)

85 mm 54 mm (rounded corners)

90 mm 50 mm

Poster; playbill

Completely open and correct

Generous and correct

3 Open and active

4 Open and active

A0、A 1、A2

B0、B 1、B2

C0、C 1、C2

Painting collection

420mm 285mm (oversize)

folding

285mm 2 10/0mm (enlarged size)

X booth

60cm160cm

80cm 180cm

120cm 200cm

Roll up the banner

80 cm 200 cm

120cm 200cm

100 cm 200 cm

Employee card

85.5 mm 54 mm

writing paper

185mm 260mm

envelope

Trumpet: 220mm 1 10mm

Medium: 230mm158mm

Large size: 320mm 228mm

D1:220mm110mm

D6:114mm162mm

pay attention to

2 10/0mm 285mm

185mm 260mm

chest card

PVC: 85.5mm 54mm，70mm 100mm，28mm 54mm，30mm 65mm。

Acrylic: 20mm 70mm, 20mm 60mm, 22mm 65mm, 25mm 70mm, 30mm 60mm.

smart card

85 mm 54 mm

Table mark

2 10/0mm140mm

A raised flag

750mm1500mm

Raise a flag

376 mm× 265 mm

540mm× 380mm

logo

960 mm× 640 mm

1440mm× 960mm

handbag

400 mm× 258 mm× 80 mm

interest coupon

215mm× 95mm

invitation letter

140mm× ×2 10/0mm

membership card

90 mm× 50 mm

entrance ticket

200mm× 80mm

Food and beverage list

215mm× 285mm

DM flyer

2 10/0mm× 285mm

File envelope

220 mm× 305 mm

A0

84 1 mm×1189mm

A 1

594 mm× 841mm

Aortic second sound

420 mm× 594 mm

A3

297 mm× 420 mm

A4 size

2 10/0mm× 297mm

A5

148mm× ×2 10/0mm

A6

105mm×148mm

A7

74 mm×105 mm

A8

52 mm× 74 mm

A9

37 mm× 52 mm

A 10

26 mm× 37 mm

B0

1000 mm×1414 mm

B 1

707 mm×1000 mm

B2

500mm×707mm

B3

353mm× 500mm

B4

250 mm× 353 mm

B5

176mm× 250mm

B6

125mm×176mm

B7

88mm×125mm

B8

62 mm× 88 mm

B9

44 mm× 62 mm

B 10

3 1 mm× 44 mm

Centromere-free

917mm×1297mm

C 1

648mm× 917mm

C2

458 mm× 648 mm

C3

324 mm× 458 mm

Complement fourth component deficiency

229 mm× 324 mm

Pentane quaternary amine bromide

162mm× 229mm

Hexane quaternary amine bromide

114mm×162mm

C7

8 1 mm×114 mm

C8

57mm× 81mm

Ninth component of complement

40 mm× 57 mm

C 10

28 mm× 40 mm

Positive full opening

787mm×1092mm

+2 degree open circuit

520 mm× 760 mm

+3 degrees open circuit

385 mm× 760 mm

Positive 4 degree open circuit

380 mm× 520 mm

+6 degrees open circuit

362 mm× 390 mm

Positive 8 degree opening

260 mm× 370 mm

Positive degree 16

260 mm× 370 mm

Generosity and openness

889mm×1193mm

Dafang 2 kai

584 mm× 863 mm

Dadu 3 kai

384 mm× 863 mm

Magnanimous 4-open

430 mm× 584 mm

Generous 6-pack

387 mm× 422 mm

Da Ba Du Kay

285 mm× 420 mm

Generosity 16 Kay

2 10/0mm× 285mm

end

Master plan || Jack

Vision | Left and West

▲ Malata

▲ Jin Shiwei

▲ Li Yu

▲ Zero faction

▲ pine cone customization

Related Questions and Answers: Related Questions and Answers: Why do cards (ID cards and bank cards) take 85.6mm×54.0mm×0.9mm as the standard? Thank you for inviting me.

The size of credit cards is standardized, which is formulated by international UnionPay organizations, namely Visa International Organization and mastercard International Organization (EMV standard). At the beginning, this standard was formulated for the popularization of credit card readers and ATM machines.

China's bank card started by acting as an agent for foreign credit cards. After the reform and opening up, foreigners brought their credit cards to China. In order to meet the needs, China Bank began to act as an agent for foreign credit card business, and credit cards developed in China. 1985, Bank of China issued the first bank card. Other banks have also issued bank cards. A few years later, several major banks joined the international unionpay organization. Therefore, the size of bank cards in China will also follow foreign standards.

As for the size standard of the ID card, the ID card is also an ic card, and the EMV standard is also adopted. Basically all ic cards use EMV standard.

Why do you want to make it this size? Then I don't know.

If there are any mistakes, please correct me: