What's the difference between cloud exhibition and traditional exhibition? Is there any development prospect for Yunzhan? How?

What are the differences and advantages between cloud exhibition and traditional exhibition?

As a brand-new way of exhibition organization and planning, enterprise participation and audience watching, cloud exhibition has attracted much attention in recent years. Especially in the case of large-scale outbreak of epidemic this year, the advantages of cloud exhibition are more prominent than traditional exhibitions, and the advantages of cloud exhibition are gradually prominent.

? 1. Participation costs are low.

Traditional offline exhibitions need to consume huge exhibition costs. Booth rental, booth construction, labor cost, transportation cost, material production and other expenses add up to hundreds of thousands, which is not a small expense for any enterprise, and online exhibition can greatly reduce the expenditure of exhibition cost.

Cloud Exhibition does not require personnel to go to the exhibition site, long-distance transportation of products and offline display of materials. It only needs to publish product introductions related to enterprises on relevant exhibition platforms, and it can communicate with customers all over the world, with minimum cost and maximum benefits.

? 2.365 days /24 hours exhibition

Offline exhibitions are usually held in the form of two-day exhibitions and three-day exhibitions, so for those enterprises or audiences who can't go to the scene, they can only get exhibition information through online reports or friends sent by their peers, which is very untimely.

Cloud exhibition breaks the double limitation of time and space, and realizes the purpose of holding exhibitions from time to time and exhibiting everywhere. No matter which city you are in, no matter what time, as long as you have your own online booth, you can communicate with customers anytime and anywhere.

? 3. The whole industry enterprises to participate in

Due to the cost of the exhibition, usually not all enterprises in the industry can participate, which undoubtedly misses many business opportunities for enterprises, and online exhibitions make up for this problem well. Enterprises can obtain business information related to exhibitions at low cost.

? 4. Data generation and collation

After attending an offline exhibition, sorting out all kinds of data collected at the exhibition wastes human resources, is inefficient, and easily misses the best opportunity to contact customers, which may eventually lead to the loss of orders.

Cloud exhibition can perfectly solve the problem of data collation. It can not only accurately obtain the total flow of the exhibition and the data and inquiry information of exhibitors, but also analyze and track them. Most importantly, these data can also facilitate the exchange and integration of other exhibitions or other industries, serve each other, share a win-win situation, and bring visible benefits to enterprises.

? 5. Safety and environmental protection

Every time the traditional offline exhibition is held, it will produce a huge amount of exhibition garbage, resulting in a serious waste of resources. From the waste of exhibition cards, exhibition meal coupons and exhibition lunch boxes to the production of materials for booth construction and various tables, chairs and cabinets. Its life cycle is only three days, and when it is torn down, it becomes a pile of waste. Not to mention whether the materials used for building materials are environmentally friendly and harmless. Toxic substances released by various materials in the construction process pose a health threat to construction workers, exhibitors and spectators.

Online exhibitions are absolutely green, and there is no security concern.

? 6. Post-exhibition publicity and accumulation

Once the traditional three-antenna exhibition is over, exhibitors will disappear. For those who haven't been to the exhibition site and don't know it, this exhibition means it doesn't exist. At most, you can only see some exhibition news and picture fragments, which cannot form the historical existence of the exhibition.

The cloud exhibition can be spread at home and abroad in various ways (news link, website embedding, official WeChat account and WeChat forwarding, even a single APP), and it will never end, and it can also be conveniently saved and accumulated into exhibition historical archives.

Of course, both cloud exhibitions and traditional offline exhibitions have their own inherent advantages and disadvantages, and offline exhibitions are essential. However, from the perspective of future development trend, cloud exhibition has more development potential, expansibility and cross-border integration ability.

In fact, the future development space of cloud exhibition (digital exhibition) will far exceed the meaning, function, role and boundary of traditional exhibition, and it may develop into a brand-new pan-digital exhibition new economic form, which of course cannot be separated from the participation and support of the government, exhibition industry, all exhibitors and entrepreneurs from all walks of life.

Broadly speaking, there are exhibitions everywhere now. Because no matter when, where and by what means, as long as there is communication between people, enterprises and countries, there must be information transmission (meeting function) and explanation (exhibition function), so it can be said that everyone is an exhibition person and everything can be carried out on two tracks.