Experience of clothes sales

article 1: the experience of clothes sales

8% of the people gave the answer in the affirmative: to actively and enthusiastically provide services. Similarly, 8% of our shopping guides in the mall also serve in this way, but what I tell you is that this is wrong. I asked the salespeople who entered the reception immediately, what did you do after you went up? They will answer and ask: What can I do for you, Miss? Can I help you? Many shopping guides in the actual sales service ask the same question. I then asked those shopping guides who were so open: If you are a guest and I am a shopping guide, you just entered my store, and I went up and asked, what do you need, miss? How did you react? The student said casually, I'm just looking around. I asked again, miss, do you need any help? The student replied: No need. In order to deepen my impression, I asked more than 1 on-site students these two questions at a time, and most of the answers I got were the above answers. Ladies and gentlemen, at this point, do you still think that you will enter the reception immediately when you see the guests? There are two kinds of guests entering the store, which are different from other sales training. There are many kinds of guests logically. Here, for the sake of simple and easy identification, I divide the guests entering the store into two kinds: the first kind of guests, the purpose-oriented guests: shopping in the mall has the purpose of shopping and has clear needs or ideas.

They may come straight to the point or ask for their favorite clothes, or they may be semi-definite guests who want to buy a skirt, but it is not clear what kind of skirt they want to buy. The second kind of guests, loitering guests: There are too many loitering guests in the shopping malls now. Some of them are just killing time, others are in a bad mood and go to the dazzling shopping malls for fun. A loitering guest doesn't necessarily mean that she can't shop, and she doesn't hesitate to start when she meets her favorite and happy goods. At present, most of the customers in shopping malls are loitering guests, and there will be more and more. According to the survey, 7% of the customers are loitering guests. The reception of loitering guests and destination guests cannot be exactly the same. Wandering guests need space and time to enjoy the beautiful display and goods carefully designed by us after entering the store. Following the above discussion, will the guests go up to receive them as soon as they enter the store? No, especially now, most of the guests entering the store are loitering guests. The most taboo to receive them is to receive them immediately. 8% of the time, you get the answer: I'm just looking. Obviously, such reception service is problematic.

When the loitering guests enter the store, my correct service action enters the second type of the Six-pulse Excalibur: Looking for a machine is to keep a distance from those guests who loiter in twos and threes after you welcome them, and use the corner of your eyes to observe the guests' actions and give them a proper space and time to enjoy our goods and display. When the time comes, you will enter the reception and introduction work. What kind of time to look for: a, touch a pair of pants; He is interested in some aspects of this pair of trousers. B. Touch something with his hand, find the label, look at the price tag, etc. (generate interest and look for detailed information) C. The guests have been looking at the same goods or the same type of goods; (He needs this) D. Raise your face after reading the goods; (Maybe it needs the help of a shopping guide) E. When the guest shows that he is looking for something; If you have a clear need, you can ask what you need to help. ) f, the guest suddenly stopped when his eyes lit up while wandering; (I like it very much) g, it is necessary to help when we look at each other; H, the time you think is appropriate; (Your experience is the basis of your judgment) If you still feel unclear about looking for a machine, let's look at a case.

Case: Fishing We often hear in the training class: Everyone can imagine the fishing scene. The beautiful display and various designs of goods in the clothing store are delicious bait. Those guests are the fish swimming around, and they will gather together when they smell the scent of bait. Anyone who is good at fishing, such as reading, touching, asking and trying on, knows that it is necessary to seize the opportunity to catch those biting fish: early. Catch the hook late, and the fish will run away long ago. This is looking for a machine. The children who are on standby serve the training of a brand's shopping guide. Before the training, they patrol the field and find that the shopping guide is not very active and active in the process of receiving and serving customers. At this time, the shopping guide replied: When we were training before, the training teacher asked us to stand by, so don't receive customers immediately after welcoming guests. We are on standby! I almost fainted after listening to it. It is true that some teachers in the training field will ask the shopping guide to stand by when explaining sales. After studying the terminal and discussing with the sales staff, I feel that standing by will bring misunderstanding to many shopping guides, and waiting at the service sales terminal is a negative action.

so I changed this action to looking for a machine. Looking for a machine has become the second unique secret of Six Pulse Excalibur. Common actions of shopping guide mistakes: as soon as the following guests enter the store, the shopping guide follows them. This is our latest skirt, this one is on sale now, what is this? The guests have no reaction and turn around. When they walk out of the clothing store, the shopping guide follows the door and says, Please walk slowly! Searchlight-style guests walked into the store, and the shopping guide looked like a thief, keeping a close eye on the guests' every move and circling around with them. Finally, the guests walked out of the store and immediately said, Please walk slowly! Obviously, these service actions are wrong. For those loitering guests, the correct action after welcoming guests is to look for opportunities. Chapter 2: Experience on clothing sales

Nowadays, clothing sales, especially women's wear, are fiercely competitive. No matter what grade of clothing you have, this industry feels that the entry threshold is low, but it will close down quickly. I once noticed that these words written by some experience in making clothing, people don't have me, people have me, people are superior, people change me, and people change me quickly and simply, which fully summarizes a sales strategy and method of clothing.

it's not hard to understand that people have nothing for themselves, that is to say, to do what your competitors don't have, in this link, to test the store keeper's eye for goods and the ability to predict clothing trends, which needs to be determined by the geographical location, environment and consumption level of your store. Your eye for goods determines your competition with your competitors. What you sell is goods that others don't have and are suitable for your main consumers. In this way, you can make people have nothing for yourself. You can seize the opportunity on the goods, and you have the competitive advantage. While paying attention to your own sales experience, it is equally important to pay attention to the situation of your competitors.

People have my advantages. The understanding of this sentence is that in the process of clothing sales, when the same money and the same goods appear with your competitors, you need to take the initiative in your business strategy, and you can't become passive. The price war is a lose-lose situation. In the actual business process, Clothes collision and price war are common things. At this time, when we sell clothes, we must focus on me, and the clothes are the same, but different sellers can change your passive situation. Try to create an optimized environment in the sales environment and atmosphere, and solve and deal with it from your service, after-sales, communication and sales environment, so that customers can remember your store, sell with sincerity and communicate with heart, and let customers feel the reality of your store and the customers buy it. Sometimes people feel that other people's clothes are cheap, but customers still pay attention to buying and helping your business. < P > Similarly, while you are selling in a good atmosphere, maybe your opponent is also trying to change and optimize. At this time, you must make great efforts to change words, and there are many ways and methods to change them, such as readjusting your clothing style and style and sales strategy.

people change quickly, which shows that we should be decisive and quick in dealing with the problems we face in clothing management, including your clothes, and we should master the principle of fast in the circulation and sales of goods, especially women's clothes, and the clothes in the store should be delivered quickly and changed quickly, so that we will win more customers' entry rate. Chapter 3: Experience on clothing sales

As a clothing salesman, firstly, I always remember that treating every customer as my own relative will make customers feel close to us and bring us closer to them. Then I am enthusiastically introducing each of our products to customers. My feeling is that I am not selling products for customers, but choosing each one that suits my relatives.

Second, insist on studying every day and follow the principle of never too old to learn. Through study, I can gradually enhance my self-confidence. This year, I won the first place in sales.

but it's still far from my goal. I'm trying to exceed the company's stipulated goal. Everyone is conscientious in joining the big group of the company. While working hard, we should have some experience, especially successful and good examples, which will be of great help to our performance. The following is a summary of my sales work:

First, we should take pains to receive customers, and we will never give up until the last minute. Even if the customer tries a lot, we should be patient. As long as they want to try, we will encourage them.

second, when a customer wants us to be a consultant, we should be his friends and help him to choose the right goods, not what he wants. In this way, customers will wear comfortable clothes and bring their relatives and friends with them.

Third, we can double our success rate by watching customers wink, helping them choose, recommending at the right time and encouraging customers to try on clothes.

Fourth, look at age, figure and skin color to help customers choose and try on pants.

I didn't do well in this field this year, and I really feel bad about being perfunctory. From now on, I need to be more careful. As the saying goes, everything needs to be confirmed.

for new customers, we must act in full accordance with the specifications in the contract. Get the trust and support of new customers as soon as possible.

I insist on learning product knowledge and improving my business level. Everything is changing all the time. I need to constantly add new knowledge to enrich myself. Insist on going out for a walk, keep frequent and effective communication with customers, and truly understand what products customers need.

the above is a summary of my clothing sales work this year, and I would like to ask the leaders for more advice and criticism on the shortcomings. Chapter 4: Experience on clothes sales

Time flies, and it's another year in a blink of an eye. Looking back on the year of 2XX, I can say with a little peace of mind that this year has not been a fruitful year, which makes me feel more practical. In March 2XX, I was lucky enough to join the big family of sunwin, and was in charge of matalan's documentary. Although I was not a newly graduated college student, I was still curious and uneasy, and started my life this year with a heart of learning and progress.

Looking back on the ups and downs of the past year today, I feel nervous, emotional and more joyful. If I sum up the harvest and progress of this year, it will be a breakthrough. The first level, bulk cargo clearance. As an ordinary merchandiser, the first and most important task is to follow the factory and ensure the delivery of large goods. I still remember that the guests placed a large number of orders on April 8, 2XX, with hundreds of them. Because they were new here, they didn't understand a lot of things. The number of orders received at one time was several times more than that of the previous year (matalan's orders were very broken, and the number of each order was relatively small, resulting in more than 1, orders every year). If a novice doesn't feel panic without experiencing so many orders, it is deceptive. At that time, I was also under great pressure, and the handover with the old employees was completed in a very short time. I only knew a lot of things, and I didn't know many stories, and even some processes were not very familiar. The arduous task of how to spend the peak period of big goods safely at once was placed in front of everyone in our team, and I began to explore the road with a fearful heart.

I'm glad of the guidance of maggie, General Manager Wan, ﹑bobby and karen. Later, the arrival of frank, the direct leader, relieved the pressure. I followed bobby to the factory to learn communication with the factory and karen to learn communication with the guests, and my heart gradually became more solid. I once told my old classmates that every day, like a war, I have to go through many customs, and I can't get through every time I look at it. I had a dispute with the factory for the shipping schedule, and even I was indignant because I couldn't find the person in charge of its testing. Because I went to the warehouse to move the goods, I learned a little: No matter what the problem is, learn to trace back to the source, no matter what the problem is, keep an eye on it. Having passed the barrier of big goods has given me a deeper understanding of one sentence: if there is nothing to do, you should be wary of it, so as to avoid unexpected changes; When something happens, be as calm as nothing, so as to solve the crisis in the bureau.

the second level: the ability to deal with crisis. If you just receive the order, arrange it for the factory and then ship it, then there will be no story in foreign trade every day. A qa inspection went to the factory for inspection, and it will be put into the warehouse next Monday. As a result, the factory said that it didn't order a hanger, and when the hanger fell from another factory, qa found that the sticker was lost by the factory. Is the factory there? Without authorization, I ordered it from a small auxiliary material factory outside (matalan appointed the auxiliary material supplier in Hong Kong), and after I found it, I ordered it from the factory as soon as possible, shortening the time that I had to communicate with Hong Kong for many times from fifteen days to five days. This made me realize that in the process of communicating with the factory, I should communicate with them in advance by email, telephone, etc., and I should not trust the factory too much, let alone delay it, so as to avoid some unnecessary things. The third level is the ability to grasp the problem macroscopically. Finally, after nearly a year's study and summary, I think we should first grasp things from a macro perspective, from the process of development to receiving orders, checking with the factory, sending them for testing, submitting pre-production samples, large samples, booking shipping space, etc. All these steps should be well thought out, and there is an overall framework in mind, so we must do every point well. Finally, I hope that in the new year, I will meet new challenges with a brand-new look, and I hope that I can work together with my colleague Qi Xin to make my work better. Chapter 5: Experience on clothes sales

Looking back on the past year, I have made great efforts in my own work with all the employees. Every year, the clothing industry is faced with the problems of personnel recruitment and brain drain. Under the arrangement of the chairman of the board, I actively cooperated with the general office and the production workshop to recruit personnel, to stabilize the employees' minds, and also assisted the general office in solving labor disputes and solving problems for the company leaders. Although a lot of work was done in the first half of the year, some people were still lost. Due to the loss of personnel and the lack of technical counselors in the sewing workshop, I took the initiative to undertake this work and actively cooperated with sewing.