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Cultural concept of Comac Shanghai Aircraft Design and Research Institute

Core concept system

& gt corporate mission: make China large aircraft soar in the blue sky > corporate vision: provide customers with safer, more economical, more comfortable and more environmentally friendly civil aircraft >: corporate goal: build the large passenger aircraft project into a landmark project of reform and opening up in the new era and a landmark project of building an innovative country, and build Comac China into a world-class aviation enterprise ("two constructions") > corporate core values: safety first. Customer first, independent innovation and cooperation * * * win > enterprise spirit: iron will, indomitable spirit > enterprise style: scientific and realistic, meticulous, United and cooperative, striving for strength, management concept system > safety concept: life first, safety first > market view: market demand-oriented, customer satisfaction-oriented > talent view: recruiting talents from all over the world, creating great achievements in civil aviation and achieving a wonderful life. Efficiency determines cost > quality concept: exquisite design, fine manufacturing, sincere service and Excellence > integrity concept: cherish the times, cherish the career, cherish the family and cherish life.

The composition and interpretation of the logo is the logo of the company and the core of the company's visual identification system (VI). The company logo pattern is abstractly evolved from the simplified word "Fei" consisting of a blue belt and two green belts. The blue ribbon is like the nose of an airplane, soaring into the sky, representing the company's goal of building a first-class aviation enterprise; On behalf of the company, the two green streamers shoulder the important historical mission of developing China's large passenger aircraft and new regional aircraft projects and developing and expanding China's civil aircraft industry. From bottom to top, the sign is a capital letter "V". In English, "VICTORY" stands for victory and success, which generally means take-off, auspiciousness and success. The pattern is blue and green. Green represents science and technology and environmental protection, symbolizes life and vitality, and indicates that the large passenger aircraft and regional aircraft developed by the company have outstanding characteristics such as economy, environmental protection and comfort. Blue represents peace, safety and speed, which indicates that the large passenger planes and regional planes developed by the company will soar in the blue sky as soon as possible. Enterprise abbreviation and logo combination main logo

Logo combination.

The combination of logo and Chinese and English font COMAC (China Commercial Aircraft) is the main logo of the company. The master logo is the first logo of the company and its subordinate units. Company combination logo is the combination of graphic logo and company-specific Chinese, English, Chinese and English full names and abbreviations.