Investment planning scheme [3]

# Planning # Introduction Investment promotion planning is to plan a series of activities to attract foreign investment projects by using the knowledge and wisdom of investment promotion personnel. The following is an unorganized investment planning scheme, welcome to read! Investment promotion plan 1

I. Introduction of the Organizer

Guangdong University of Foreign Studies School of International Economics and Trade Work-study Program Association, referred to as Economic Work-study Program for short, aims to provide a service platform and spiritual home for college students and actively assist students in their life and study.

We have a special talent pool, which runs efficiently and reasonably, and can gather many talents for the collection competition of "We are Together" public welfare activity plan and provide many excellent public welfare activity plans.

The slogan of economic and trade thrift is: Strivefordreams! All along, economy and trade have maintained the tradition of developing excellent activities: in June, 2007, 1 1. In response to the spirit of "learning to be grateful and learning to be moved", a series of activities of gratitude culture construction competition for classes in the Economic and Trade College were organized, which attracted wide attention both inside and outside the school. This activity has been carried out in the form of xx sessions every year. In May 2008, Economic and Trade Qin cooperated with more than ten companies and institutions, such as Guotai Junan Securities Co., Ltd., China Life Guangzhou Branch, Sino-German Allianz Life Guangzhou Branch, American International Assurance Company Guangzhou Branch, China Construction Bank, etc., and held a part-time job fair for internship in Guangzhou University to provide part-time internship positions for work-study students and help students in need. In June, 2008, 165438+ 10, Shunying College of Economics and Business established xx Alumni Association, which helped the college to hold a forum on "Talking to the top management of enterprises-talking about the qualities needed by contemporary college students", and invited respected alumni of the College of Economics and Business, including Mr. Xu, a member of the US Presidential Roundtable, to have diversified exchanges with students on the development of college students, and the response was enthusiastic. Half a year after the Wenchuan earthquake, the "Wenchuan Earthquake Half-year Festival" was held diligently to mourn the dead and inspire people. On June 5438+065438+ 10, 2009, our association hosted the "South Lake International Travel Maldives Cup", which reflected the diversity of economic and trade thrifty activities and improved the influence and popularity of the association. From March 2065438 to March 2000, the frugal customer interview and research activities were carried out. Since then, thrifty has successfully exchanged and cooperated with many well-known businesses for many times, and carried out activities in the form of lectures and exhibitions, which won many praises. Planning scheme is an investment scheme for public welfare activities.

Two. Activity background:

Since the reform and opening up, China's economy has been developing continuously, and many people have lived a well-off life. However, there are still a group of people who are lonely and helpless and need our help. They are vulnerable groups in society-children who are out of school, lonely old people and so on. At the same time, the rapid economic development has also brought many environmental problems, and various disasters caused by environmental deterioration have also seriously affected the lives of many people.

The Work-study Club of the School of International Economics and Trade of Guangdong University of Foreign Studies, based on the tenet of "always standing by with diligence to help those in need", launched a collection contest for public welfare activities with the theme of "We are together", hoping to awaken everyone's concept of doing public welfare, let them put it into action and help more people in need.

Three. Purpose of the activity:

The Work-study Association of the School of International Economics and Trade of Guangdong University of Foreign Studies hopes that through the photo exhibition with the theme of "We are Together" and the solicitation competition for public welfare activities, everyone will pay more attention to public welfare activities and put them into action to revive a public welfare atmosphere in colleges and universities and help those in need. On the other hand, this activity can not only improve your company's popularity, but also establish a good image for your company.

Four. Activity theme:

Collection and Selection of "We Are Together" Public Welfare Activities

Verb (abbreviation of verb) activity form:

(1) photo exhibition promotes public welfare activities

(2) Solicit public welfare activities.

(3) Preliminary contest of public welfare activity scheme

(4) The rematch of public welfare activities is planned

(5) Implement the winner's public welfare activity plan.

Location of intransitive verbs

School Road (photo exhibition and publicity) classroom (rematch venue)

Seven. Propaganda way

(Continued from the previous table)

Eight. market analysis

Since the reform and opening up, China's experience

With the continuous development of economy, many ordinary people live a well-off life. As a result, people began to pay more attention to charity when material life was relatively stable. If businesses start with charity and establish excellent brand image and positive corporate culture among the masses, they will be more easily accepted by consumers. Consumers will also be more willing to choose goods from merchants with good image. The intangible assets of merchants will be greatly increased, which will have more advantages in the fierce commercial competition and lay a solid foundation for the long-term development of merchants.

(1) Feasibility of the organizer:

Our School of Economics and Business is the largest college in Guangzhou and abroad. Moreover, all departments in the college are very active and can always drive the whole school to move together. Moreover, we have frequent contact with other universities in the university town, and we can invite students from other schools to participate. Besides, the activity we held this time is so meaningful that it will not be a problem for tens of thousands of people to participate.

(2) Time feasibility:

Now is the beginning of the new semester, and everyone has enough spare time to care about activities other than study. And can actively participate in it. It is precisely because of having a lot of spare time that students have a strong spending power at this time. Merchants do publicity at this time, and the effect of publicity will soon be reflected.

(3) Feasibility of activity form:

This time, the planning contest of public welfare activities we held catered to the needs of social development. Merchants can also obtain intangible assets from it, which provides convenience for merchants to occupy the consumer market.

In a word, the benefits that businesses can get from this activity are far greater than what they pay. So this activity is feasible.

Nine. budget

X. comments

(1) The sponsorship of other materials involved in the proposal can be decided after consultation with your company;

(2) During the activity, your company can send a responsible person to the site to check the progress and effect of the publicity work;

(3) After the event, if the merchants need it, they can feedback the publicity work to your company;

(4) If your company is not clear about the specific content of this activity, we will assign a special person to provide you with detailed answers.

XI。 contact information

Address: Guangdong University of Foreign Studies, Xiaoguwei University Town, Panyu District, Guangzhou

SETTING: Work-study Association of School of International Economics and Trade, Guangdong University of Foreign Studies.

Investment promotion planning scheme 2

Theme: 20 18 drug marketing wealth forum summit and national first-class hypoglycemic drug: "xxx" product investment promotion meeting.

Objective: To show the product features and company strength, build the confidence of dealers and encourage potential customers to sign the bill.

Procedures and specific details:

First, the time strategy and location strategy of China Merchants Association.

(1) Time strategy: Hold the investment promotion meeting on Sunday for the convenience of customers.

(2) Location strategy: Choose a hotel conference hall with certain strength and conditions. The conference hall must have audio and video functions, with a moderate area and a geographical location in a busy traffic area. (such as the Great Hall of the People)

Second, the training of investors and employees

First of all, do some necessary training for investment promotion personnel:

If a team wants to win, it is not enough to rely solely on the players' personal abilities. It is necessary to carry out team running-in and training. Similarly, after the investment team is established, it must also be trained. On the one hand, through training, the team can understand the current situation and products of the enterprise, and understand the investment strategy and operation steps, which is also a running-in process. Investment training mainly includes the following aspects:

The knowledge of an enterprise and products allows team members to have a clear understanding of the current situation of the enterprise.

B communication skills (such as answering telephone, language, negotiation skills, gfd, etc.). ) Cultivate the professional awareness of team members.

C professional knowledge of investment promotion (investment promotion process, negotiation skills, telephone answering, matters needing attention, etc.). )

D. Essentials of investment promotion (explanation of investment promotion strategy, interpretation of contract, etc.). )

(1) Merchants must truly grasp the characteristics of their products.

(2) Businesses must know their customers before doing things, including their economic strength, sales network and personal hobbies.

(3) Merchants must have a full understanding of the current market, especially the regional market where their target customers are located.

(4) Merchants must have certain negotiation strategies and abilities.

Third, the determination of the invited object of the meeting

It is mainly divided into four parts: new customers, old customers, media and politicians.

Clarify the investment target through market segmentation: through market research, select three or four powerful dealers in various provinces and cities, send invitations, and finally determine a powerful prefecture-level franchise dealer at or after the investment promotion meeting. (Invite well-known old dealers to participate as representatives, and you can speak on the spot to promote the atmosphere of the venue. )

Fourth, determine the investment channels.

(1) Publish product investment advertisements in the media with large circulation in the area to be invested.

(2) Send investment promotion information to dealers with certain strength through SMS platform, and track and confirm it.

(3) Invite major prospective customers to attend the meeting through the company's marketing staff, and design an invitation letter with super lethality.

5. Contract planning: We will meet with the customers who sign the bill on the spot, make some modifications to the investment contract according to the dealers with different strengths, and provide some preferential policies.

Sixth, the details of the investment promotion meeting, investment promotion personnel to target key customers throughout the meeting tracking service.

(1) Do a good job in reception, accommodation, catering and returning to the city.

(2) Create a relaxed and pleasant atmosphere of the investment promotion meeting, so that customers who come to participate in the investment promotion can know from the side that the dealers with the same strength in the region should also participate in the investment promotion, thus arousing the competitive psychology of the dealers.

(3) There should be a marketing planner and a product manager at the investment promotion meeting to make a detailed analysis and explanation of the current market and products. Dealers can ask their own market prospects and marketing strategies on the spot, and marketing planners can answer them on the spot to help dealers build up their confidence in distribution.

(4) The product manual and investment promotion manual designed by the company must be sent by the investment promotion personnel to the participating dealers in person and registered.

(5) Hanging and placing a large number of product print advertisements (banners, Yi Labao, leaflets, etc.). ) the scene.

(6) Inviting the dealers who have already joined to compete for the distribution rights in other regions will have a strong shock and pressure on the prospective customers who want to distribute but have no distribution in this region, so that they can see the operability and profit space of this market, and may sign the bill on the spot in order not to be occupied by others.

(7) Give greater price concessions and policy support to the dealers who sign the bill on site. This information will be explained by the host to the participating dealers on the spot, and the specific preferential policies will be explained by the investment promotion personnel to the customers who sign the bill separately.

(8) Give gifts after the meeting.

Seven. Post-meeting document flow

(1) telephone follow-up

(2) Marketers visit in person.

Eight, do a good job in the aftermath after the investment promotion meeting.

(1) Arrange the customer's return trip.

(2) Summarize the gains and losses of this competition.

(3) Sorting and archiving all kinds of information obtained by competitions.

Meeting procedure:

Sequential content (voice) speaker schedule

1 Give a welcome speech and introduce the host for 5 minutes.

2. Company introduction (with text and vcd projection display) The person in charge of the company 10- 15 minutes.

3 product introduction (with text and picture projection display) product manager 20-30 minutes.

4. Marketing model introduction and product promotion plan (text, vcd, photo projection display) The person in charge of the company's marketing or the person in charge of the cooperative marketing planning company lasts for 30 minutes.

5 cooperation mode and contract description (with text projection display) 15 minutes sales management person in charge of the company.

6 Representatives of dealers and advertisers speak 10 minutes.

7. Product display and advertising, promotional materials, pictures and vcd display for 20 minutes.

8. Announce the signature method and answer questions. Several principal persons in charge of the company will be responsible for 2 hours.

9 1 day signing business representatives and marketing leaders.

Specific time schedule:

1.9: 00- 10: 00 Guests sign in (distribute gifts) and visit the exhibition (accompanied by personnel).

2. 10: 00- 10: 30 leader's speech

3.10: 30-11:00 Statement by the person in charge of the enterprise. Introduction of cooperative units (such as hospitals, etc.). ),

4.11:00-11:20 customer representatives talk about their previous business experience. Consumer representatives talk about service convenience;

5.11:20-12: 00 signing ceremony (pre-contractors can be arranged to sign the contract), and the staff will read out the signing policy, create an atmosphere and publicize the signing.

6. 12: 00- 1: 30 lunch, and the signing customers will draw a lottery.

7. 1: 30-3: 00 for group discussion;

8.3: 00-5: 00 company visit and signing.

Nine. Cost budget (calculated by expected attendees)

1. rental fee:

2. Chinese food (table):

3. Transportation:

4. Floating in the air (2-6)

5. Air arch (1)

6. Flower baskets (6-8)

7. Gifts (200 copies)

8. Red envelopes:

9. Photography

10. Pop (Zhang)

1 1. Exhibition board (2 * 3m), 6 pieces.

12. Yi Labao: 10.

13. Invitation letter (copy)

14. Song and dance performances (? )

15. Mediator

16. Others

The whole meeting process should pay attention to three key aspects:

1, speech level. The clothes, temperament, eloquence and content preparation of the speaker are all related to the effect, so professional and systematic training should be carried out in advance. Because the China Merchants Association itself is an activity to attract dealers to cooperate in the form of comprehensive display of enterprises, the managers of the company must strive to have the quality that can be displayed.

2. Answer the questions. Because the ability to control the meeting situation is most concentrated here. What should be noted here is that you can't avoid any questions, you can't use diplomatic language, and you must give a positive answer. In order to control the site better, the following work should be done: (1) "Demining". Although the overall goal of dealers participating in competitions tends to be the same, personally, their mentality is more complicated, and their purposes and personalities are also different. For individual dealers with extreme attitudes, it is necessary to judge in advance and arrange business representatives with strong communication skills to communicate and guide effectively; Competitors and malicious troublemakers should be effectively guided. (2) Choose dealers with more positive cooperative attitude as opinion leaders, and take the initiative to ask questions about the problems that dealers usually care about. Avoid the atmosphere of the venue being controlled by negative questions, doubts and dissatisfaction. (3) The principal responsible person of the company who answers questions should have strong affinity, personality charm and good adaptability, and be fully prepared for the questions that the banker may ask.

3. Signing a contract: Although the dealer decides the choice through rational analysis, the herd mentality is still obvious here. In order to make the signing negotiation in the venue develop in a positive direction, we should do the following two things: (1) communicate effectively and purposefully before the meeting, select qualified dealers with positive attitude and clear cooperation tendency, and listen to their suggestions and opinions. (2) At the investment promotion meeting, several dealers with positive attitudes confirmed in advance took the lead in signing the contract.

In a word, China Merchants Association is a special marketing public relations work, and it is also an activity to show the company's organization, control and management capabilities and the company's basic quality, which is related to the success or failure of the company's overall investment promotion activities and the smooth development of the next marketing operation. Therefore, the organization should be professional, meticulous and thorough.

Investment promotion planning scheme 3

I. Company Profile

Xinxiang Shengrun Real Estate Development Co., Ltd. was established in August XX with a registered capital of100000 yuan. Is a real estate development, entertainment industry, oil industry-based enterprises, under the banner of Tianrunyuan Entertainment Co., Ltd.. Development projects include Huanggang Villa Area, Chemical Road Camp Residence, Shengrun City Impression (more than 30,000 ㎡), and recent new projects include Asia Pacific Plaza (more than 60,000 ㎡).

Second, a brief introduction to Shengrun Square

Xinxiang Shengrun Plaza is a one-stop shopping center with shopping, life, leisure and entertainment, which was approved by the first meeting of Xinxiang Planning Committee in XX, developed by Xinxiang Shengrun Real Estate Development Company and planned, prepared and invited by Wuhan Yada Commercial Planning Management Company. Surrounding high-end communities, government agencies, banks and securities are gathered, and the business atmosphere is extremely strong. Grasping the throat of the planning and development of southeast cities has great appreciation potential.

Three. Introduction of function and equipment configuration

1, address of the square: the middle section of Renmin Road, the main road of Xinxiang City,

2. Plaza function: It is planned to be a commercial and residential complex.

3. Square conditions: The square construction area is10.6 million square meters, which is a key project in Xinxiang City and a landmark building of Renmin Road. A high-rise building (Block A 16, Block B 12) will be built on the south side of the middle section of Renmin Road, with a red line 10 meter on the north side and a boundary of 6 meters on the east side. The building is a full-frame structure with a total length of 49,054 meters from east to west and a depth of 63.24 meters from north to south. The basement is a parking lot and equipment room, and the first to fourth floors are commercial rooms with a construction area of 1 19370 16 square meters. There is a residential building with five to sixteen floors in the north end of the comprehensive building, which is 49,054 meters long from east to west and deep from north to south 16 square meters. Block B is a five-to twelve-story residential building, located at the southern end of the comprehensive building, with a length of 4905 meters from east to west, a depth of 12064 meters from north to south, and a height of 40.6 meters. The residential building area is 488 1.03 m2. The exterior wall decoration requires that the first to fourth floors should be dark camel-colored tiles, and the above four floors should be milky white tiles with yellow and blue exterior wall dry wall paint. Our company will rent the first floor, the first floor, the second floor, the third floor and the fourth floor (each floor is XX square meters-3,000 square meters). It is planned to equip the shopping mall with 6 escalators and/kloc-0 sightseeing elevators, with a designed parking space of about 3,000 square meters.

Fourth, the investment prospect analysis

1. Square Location: Shengrun Square is located in the middle of Renmin Road, the main road, with spacious roads and convenient transportation. Adjacent to Guibei Square, urban terrain, connecting the railway station and the major shopping malls in northwest China, there is a huge flow of people and logistics. The people's park and sports center in the east are close at hand, and leisure, entertainment and economy are imminent, which coincides with the development of urban planning to the southeast. It is expected that it will replace only in a short time. There are no large shopping malls here, but the surrounding supporting commercial outlets have begun to take shape, such as restaurants, photography, Shangdao coffee, Hualian supermarket, beauty salons, small pedestrian streets, snacks and so on. Along the commercial and residential building of Shengrun Plaza to the east, there are a large number of residential buildings under construction, most of which are high-grade residential areas, which should have good development prospects.

2. Surrounding environment of the square: Shengrun Square is located in a bustling commercial, cultural and administrative district, with an unusually strong commercial atmosphere. There are many administrative organs and units such as Finance Bureau, District Committee and District Government, and many high-end communities such as Huilong Garden, Yuan Jingui Garden, Lotus Garden, Fidelity Garden and Fidelity Hotel. The cultural atmosphere here is good, the consumption level of residents is high, and the taste of life is high. It is the most suitable community shopping center in Xinxiang. In addition, hospitals, schools, banks and securities companies echo each other from afar, with spacious roads and convenient travel, which can attract consumers from four districts and eight counties. It is an ideal place to do business at home, and also a golden place for businessmen with strength and senior management to expand their business outlets and build prosperous shops. The original site of Shengrun Square is called "Turtle Back Wonderland", which is a combination of weather, geography and human harmony. It is a treasure house for businessmen to gather and expect.

3. Supporting conditions for decoration and management of Shengrun Plaza: Shengrun Plaza is designed by China Building Technology Group Co., Ltd. with A-level qualification certificate, with European style as the main body, creating personalized and colorful architectural style, reflecting the fast pace, simplicity and avant-garde of modern life. The shopping center of the building is all made of glass curtain wall and dark camel marble stone, which shows the solemnity and calmness of the building. The tower consists of horizontal windows and high-grade ivory exterior wall paint.

4. Both towers are composed of high-grade houses, and the shopping mall on the first floor to the fourth floor (facing Renmin Road) is the general exit of the shopping mall. In order to solve the interaction between popularity and people in the shopping mall, an imported vertical elevator and two escalators are specially set up, so that customers can really follow the elevator and get out of the elevator to buy sightseeing consumption.

5. Property management and fire protection: Shengrun Plaza is equipped with a professional property management company to solve the worries of merchants in operation. Professional management companies make suggestions for shopping malls and always grasp business opportunities and business pulse. The hardware in the mall is equipped with infrared monitoring and automatic spraying system, and the fire hydrant on each floor saves itself 1 to 3 hours.

Verb (abbreviation of verb) cooperation intention and way:

Shengrun Plaza has a good geographical location and environment, but there is no comprehensive commercial center with large brands around it, which is an ideal place for businesses and groups from all walks of life to do business. Considering the consumer market of the community and the purchasing power of the group, the company has drawn up the main points of external leasing:

1. Plaza, as a large comprehensive shopping center, looks for well-known commercial group companies with smooth logistics channels, reasonable and effective market layout and brands.

2. Other business intentions can be interviewed.

Lease form of intransitive verbs:

In order to cooperate with the initial positioning and unified management of the square, the company plans to open shops on the basement and the first to fourth floors above ground for overall rental.

Seven. Annex I Plan of Underground 1 Floor and Above-ground 1-4 Floor

Annex II Overview of Shengrun Square Area

Attachment 3 Location Map of Shengrun Plaza

Attachment 4 Rendering of Shengrun Plaza

Sincerely provide a good business place for merchants and professional companies with brand strength, expand business outlets, display their talents, increase development opportunities, and provide places for people with lofty ideals. In order to enable interested businesses, organizations and companies to participate in the design and decoration of the business site, ensure that they can arrive at the site before the Mid-Autumn Festival in XX, and achieve better social and economic benefits, the company invites investment from the society in the form of long-term lease. Merchants who signed the preliminary intention agreement with the company in the early stage will be given priority under the same conditions after the completion of the square.

Xinxiang shengrun plaza investment promotion office

Address: west of the intersection of Renmin Road and Laodong Road/south of Kloc-0/50 Road.

Tel: Contact: