Six Characteristics of Zhongshan Road in Xiamen

The historical and cultural sites of Qilou Street and the southern Fujian market style preserved on Zhongshan Road witnessed the historical development of Xiamen and preserved the precious cultural memory of the city.

Today's Zhongshan Road, after nearly a hundred years of cultivation and construction, has become a historical and cultural block with profound historical accumulation, complete commercial categories, famous shops and famous products, and concentrated people flow and logistics.

(1) Cultural advantages: Yu Dafu once stayed in Tianxian Hotel.

Xiamen City Wall, Xinjie Chapel, Jiangxia Hall ... Zhongshan Road area has preserved many cultural relics and nurtured many Xiamen cultural celebrities, which can be called the context of Xiamen.

There are also the former residences of famous national heroes such as Chen Huacheng, famous calligrapher Ouyang Zhen, poet Yu Yu and famous calligrapher Lu Shiyi. Li Gongpu, the famous early leader of NLD, and Tianxian Hotel where the writer Yu Dafu stayed; Lu Jiaxi, former president of China Academy of Sciences, spent his childhood here.

Zhongshan Road is not only rich in cultural relics and historic sites, but also rich in intangible cultural heritage.

Nanyin, Taiwanese opera and Mid-Autumn Festival cake have a long and continuous inheritance on Zhongshan Road.

(2) Architectural advantages: The arcade building shows the Nanyang style.

Zhongshan Road is mainly invested by overseas Chinese and consists of arcades. The arcade building with strong Nanyang style on both sides sets off the nickname of "Nanyang style commercial street" on Zhongshan Road.

The Overseas Chinese Bank, located at Zhongshan Road Ferry, is a historical witness to the close ties between Xiamen people and overseas Chinese in Nanyang.

The southeast style arcade, the traditional southern Fujian blue glazed gatehouse roof and the moire decoration with China characteristics on the gatepost of the arcade add Chinese style and southern Fujian color to the arcade on Zhongshan Road.

The combination of Chinese and western cultures is open and inclusive. Some people say that this is the most distinctive historical and cultural feature of Zhongshan Road.

(3) Advantages to Taiwan: Taiwanese businessmen have set up stores to operate.

Zhongshan Road, located on the west bank of Taiwan Strait, is separated from Taiwan Province Province by a sea, with close ties and deep roots, and is known as "the first street of Fujian-Taiwan customs in China".

Many brands from all walks of life in Fujian and Taiwan province gather here; Many Fujian businessmen and Taiwanese businessmen set up shop here, and often hold activities with the characteristics of Fujian and Taiwan, such as exhibitions of special commodities in Taiwan Province Province, Zheng Chenggong Cultural Festival, Taiwanese opera and Nanyin, which are related to Taiwan Province Province. It is one of the important windows for business and cultural exchanges with Taiwan.

Zhongshan Road has Gucheng East Road "Fujian-Taiwan Special Food Street".

On March 18, the "Old Tainan Sword and Lion Food Cultural Park" located on Gucheng East Road was officially opened to the public, and Xiamen citizens could experience Tainan's unique local culture from a distance.

(d) Transportation advantage: convenient transportation in the city center.

Zhongshan Road is located in the center of Xiamen. In the early days, Zhongshan Road was the representative of Xiamen city. Xiamen was near Zhongshan Road at that time.

Zhongshan Road is far away from Gulangyu Island, the "sea garden", close to Xiamen's urban expressways-Huandao Road and Chenggong Avenue, close to the pier and long-distance bus station, and less than 30 minutes away from the farthest airport.

(e) Environmental advantages: the commercial street directly faces the sea.

Zhongshan Road is a commercial street leading directly to the sea.

Walking in the street, there are bursts of sea breeze blowing, which makes people feel very comfortable.

In your spare time, you can walk to the seaside at the end of the street, overlooking Gulangyu Island, the "sea garden", listening to the waves lapping on the shore and watching Qian Fan fly.

This is the first one in China. Advertisements use uniform plates and bottom frames, European-style wrought iron carvings highlight the beauty of arcades, and LED night scene projects are implemented to integrate artistic lighting with architectural landscape ... In recent years, Zhongshan Road has been rebuilt twice on a large scale, effectively maintaining the architectural style and historical imprint of the original commercial street, further highlighting Xiamen's local culture, Nanyang culture and Fujian-Taiwan culture, enhancing the connotation and taste of the overall landscape, making Zhongshan Road a major tourist attraction in Xiamen.

(VI) Brand advantage: Time-honored brands become "golden signboards"

Zhongshan Road strives to find a meeting point between culture and the development of commercial industry, constantly enhances cultural connotation, enriches cultural formats, and forms a characteristic business district with high, medium and low-end formats organically matched with international famous brands.

There are more than 200 international first-and second-line famous brands on Zhongshan Road, which is just 1200m.

Many well-known domestic brands also use the popularity and influence of Zhongshan Road as a pioneer in brand promotion and set up flagship stores here.

Zhongshan Road is also a distribution center for local brands, and old-fashioned local products such as Lu Jinzhubao, Guanghua Pharmacy, Haoqingxiang Restaurant, Huangzehe Peanut Soup, Jiawei Zai Tian Snacks, Shi Ye Pockmarked, Datong Duck Porridge, etc. have become the "golden signboard" on Zhongshan Road that will never fade.