There is a huge gap in domestic workers, and the trillion-dollar market will be opened.

There is a huge gap in domestic workers, and the trillion-dollar market will be opened.

There is a huge gap in domestic workers, and the trillion-dollar market will be opened. On the eve of the Spring Festival this year, relevant data showed that the demand for nannies doubled year-on-year. On the eve of the Spring Festival every year, there will be a "labor shortage" in the domestic market. There is a huge gap in domestic workers, and the trillion-dollar market will be opened.

There is a huge shortage of domestic workers, and the trillion-dollar market will be opened in Tamia Liu Village, Tamia Liu Town, Xiaoxian County, Anhui Province 1. Xie Keke, born in 1992, is a hero who leads villagers to live a well-off life. Since 20 13, he has led 80 villagers into the domestic industry. Xie Ke said, "As long as you are diligent, it is no problem for each fellow villager to earn 10,000 yuan a month. Couples can buy a house in the county after a few years of struggle. "

Xie Ke's self-confidence comes from the fact that more and more people have incorporated domestic service into their immediate needs, and a trillion-dollar market is taking shape.

Domestic service has become a "new demand"

According to the estimation of the Ministry of Commerce, there are currently more than 30 million domestic service employees in China, which has become an important employment channel. With the increasing demand for domestic service, the service gap of domestic service industry in China is more than 20 million.

The reporter's search for "housekeeping service" on Sky Eye shows that there are more than 57,000 housekeeping companies in Shanghai, more than 40,000 in Shenzhen, more than 20,000 in Beijing and more than 26,000 in Hangzhou.

Ms Liu, a resident of Chaoyang District, Beijing, has a new baby and needs a foster sister. The housekeeping company recommended three aunts to come to the door for trial work a month, which did not satisfy Ms. Liu. It was not until the fourth place that Ms. Liu stopped the trial work and signed a one-year contract.

"Domestic service is a' new demand' for us. Finding a satisfactory' aunt' really depends on fate." Ms. Liu said.

"New demand" is creating a trillion-dollar market. According to the data released by Ai Media Consulting and Foresight Research Institute, the domestic service market in China has increased from 277.6 billion yuan in 20 15 to 878.2 billion yuan in 2020, and will continue the growth trend.

An important way for rural families to get rich

Housekeeping is closely related to the dream of getting rich of thousands of rural families in Qian Qian and the beautiful wish of improving the quality of life of the "just-needed" residents. According to the statistics of the Ministry of Commerce, by the end of 2020, the domestic service industry will drive 850,000 people to work in poverty-stricken areas.

"We have contributed to Xiaoxian's poverty alleviation and hat removal." Xie Ke said that after making money in Beijing, Tianjin and other cities, villagers will basically return to their hometowns to buy houses or start businesses.

When interviewed by reporters for half a month, many domestic enterprises reported that the average income of domestic service employees was increasing day by day. According to the statistics of Swan House, a domestic service company, the average monthly income of the platform was 9,000 to 1.2 million yuan. Nanny's income is slightly lower, but it reaches 5000 to 6000 yuan per month. The average monthly income of cleaners is also more than 5000 yuan. In first-and second-tier cities, it is not difficult for cleaners to earn more than 10,000 yuan a month.

In Chaoyang District, Beijing, the reporter met Huang, a cleaner from Qinzhou, Guangxi. She said that now she can take more than three orders every day, and her monthly income is not less than 1000 yuan. Most of her customers are stable regular customers.

Still need to cross multiple thresholds.

"The domestic service industry in China started late, with a low starting point." Zhao Yuan, chairman of Jiangsu Institute of Domestic Development and a professor at Nanjing Normal University, said that there are three major pain points at present: it is difficult to find satisfactory domestic service, the management of domestic service is not standardized, and the service quality is not high.

Zhao Yuemei, general manager of Beijing Demao Home Economics, said that the existing employees are mainly "40" and "50" people from rural areas, lacking the professional quality of home economics, and the government urgently needs to introduce policies to improve the service quality and improve the overall quality of home economics service personnel.

Half-monthly reporters visited a number of shop-style domestic companies that radiated the surrounding communities, and found that some domestic service companies were not profitable, and now they are greatly affected by the COVID-19 epidemic. A housekeeping company in Daxing District, Beijing originally had four stores, but now there are only two because of the sluggish operation.

For domestic enterprises with platform, specialization is the only way. The standardized design of domestic service types is proceeding freely. Lin Xiong, Chairman and General Manager of Ziyou, said that based on the two dimensions of "serving the family" and "serving the people", the company has created a life matrix that provides more than 170 kinds of life services, and its business is subdivided into nanny, warehousing and other categories.

Many interviewees said that domestic workers are professional, young and professional, and the trend of standardization and digitalization in the domestic industry is becoming increasingly obvious. The domestic industry is evolving from the small workshop era to the digital era, which will activate the rural labor market with great potential and help rural revitalization.

There is a huge gap in domestic workers, and the trillion-dollar market will open. On the eve of the Spring Festival this year, relevant data showed that the demand for nannies doubled year-on-year. On the eve of the Spring Festival every year, with a large number of domestic workers returning home for the New Year, there will be a "labor shortage" in the domestic market. However, this year, because the epidemic prevention and control advocates celebrating the New Year on the spot, coupled with the large increase in domestic orders and rising wages before this year, there are many more domestic workers who choose to stay in Beijing for the holidays. Even so, domestic workers are still in short supply.

Data from a life service information platform shows that in Beijing, the number of domestic workers left behind during the Spring Festival this year increased by 40% year-on-year. In addition, the expenditure on domestic service acceptable to consumers has generally increased, reaching 1084.9 yuan per month on average, which is 256.4 yuan higher than usual. Industry insiders predict that after the off-year, the surge in domestic industry orders will be alleviated.

According to CCTV's financial report, a nanny introduced that it is not "people looking for a job", but "people looking for a job". At the same time, I learned from the Beijing housekeeping market that because many people choose to celebrate the New Year on the spot this year, orders in the housekeeping market have soared, and domestic workers are in short supply. In terms of salary, the manager of a housekeeping store said: "The average salary of aunts is around 7,000-8,000 yuan, and now the average salary is 9,000-10,000 yuan, and the wages of childcare and live-in nannies will also increase to some extent."

There is a huge gap in domestic workers, and the trillion-dollar market will open. One month before the Spring Festival every year is the time when the demand in the domestic market is the strongest. The reporter learned in Beijing's domestic market that many people chose to celebrate the New Year on the spot this year, which led to a surge in orders in the domestic market and a shortage of domestic workers.

Beijing: The demand for pre-holiday nannies doubled year-on-year.

According to CCTV Finance, many consumers are interviewing domestic workers in a domestic company in Beijing. Ms. Fan's nanny has gone back to her hometown on leave these days. She wants to find a new aunt quickly: "The budget is about 6000. I want to find a nanny who lives at home and cooks for the children. "

On the eve of the Spring Festival this year, the demand for nannies doubled year-on-year.

Wang Xiangyun, from Pingliang, Gansu, said that it is not "people looking for jobs" but "people looking for jobs". She said, "I feel it is particularly easy to find a job. For example, if I think a list suits me, I will contact the platform sales staff and come to the door immediately. It's fast and I have no free time. "

In order to improve the matching efficiency between consumers and domestic workers, many domestic companies began to transfer orders online-mobile phone orders, video interviews.

Duan Aiyun, who is having a video interview, decided to find a job before the New Year and spend the New Year at his employer's home because of the epidemic situation in Anyang, Henan Province, and considering that it may be difficult to return to Beijing after returning home for the New Year.

Huang Rong, manager of a housekeeping store in Beijing, said that in the market, the salary of aunts is usually around 7,000 yuan to 8,000 yuan, but now the salary is between 9,000 yuan and 1 10,000 yuan, and the wages of nursery sisters and live-in nannies have increased to some extent.

Beijing: Demand increases and wages rise.

Domestic workers left behind during the Spring Festival increased by 40% year-on-year

On the eve of the Spring Festival every year, with a large number of domestic workers returning home for the New Year, there will be a labor shortage in the domestic market. However, this year, due to the prevention and control of the epidemic and the promotion of local new year's goods, domestic orders have increased greatly and wages have risen. There are many more domestic workers who choose to stay in Beijing for the New Year than in previous years.

Yang from Hebei has been a domestic cleaner in Beijing for two years. This year, she discussed with her children and lover early and stayed in Beijing for the Spring Festival. She said: "One is not to cause trouble to the country, and the other is to make money. There are quite a lot of lists now, and the prices are quite high. Usually we take orders, and the price is, for example, between 50 yuan and 60 yuan in one hour, and between 80 yuan and 100 yuan during the Spring Festival. "

Like Yang, there is Li Yafen from Heilongjiang. She said that her salary this month must be over 10,000 yuan: "For example, I usually do one or two things a day, but now I can do three or four things a day. Now we have a prize for each order, and we earn two or three thousand yuan more than usual a month. "

Li Yafen's housekeeping company mainly accepts orders for housekeeping and cleaning, and Miao Lufeng, the person in charge, also calculated an account for the reporter. According to the customer unit price 130 yuan, the company's business flow will reach about 300,000 yuan one month before the festival.

Miao Lufeng, the head of a housekeeping company in Beijing, said: "Last year, the monthly order volume was around 65,438+0,000, and this year's order volume is expected to increase to around 3,000 to 4,000. Because of the surge in orders in the past year, this year, we have expanded our recruitment channels and tried our best to be versatile. "

In addition to recruiting in advance and improving human efficiency, some domestic service platforms have launched an unprecedented Spring Festival subsidy policy this year in order to stabilize employees.

Li Zijian, vice president of a life service information platform, said that the current orders are about 50% more than usual. In order to meet such strong demand, the platform provided special subsidies and red envelopes for aunts during the Spring Festival, and the wages of domestic workers basically increased by 30% to 50%. This year, the number of aunts in Beijing increased by 40% compared with previous years, and they chose to stay in Beijing for the New Year.

According to the data of the domestic service platform, during the Spring Festival, the "post-80 s" domestic workers bear an average of 4.5 orders per day, which is 1.2 orders more than usual. The expenditure on domestic service acceptable to consumers has also generally increased, reaching an average of 1084.9 yuan per month, which is 256.4 yuan higher than usual. Industry insiders predict that after the off-year holiday, the surge in orders will be eased.

The gap of domestic workers has expanded to 30 million.

At ten o'clock in the morning, Deng Handi got a call from the dispatcher. An hour later, she successfully accepted the monthly order through the interview. As a Samsung Lunar New Year, Deng Handi said frankly, "Now the application for Lunar New Year has been standardized a lot. You don't need to grab orders at low prices, and you don't need to pay attention to orders at all times. The salary is settled according to the annual star of the lunar calendar, and the monthly income can reach about 10,000 yuan. "

Deng Handi's benefit is a domestic enterprise based on employees and focusing on maternal and child care. Different from the mobile platform system, the employee system means that domestic companies have the right to assign corresponding jobs to employees, sign labor contracts with domestic employees, and pay "five insurances and one gold" for them. Not only Yierbao, but also many Guangdong enterprises in China are exploring diversified business models.

With the continuous improvement of the income level of urban and rural residents, the liberalization of the "three-child" policy and the acceleration of the aging process, Guangdong's domestic service industry is undergoing a two-day market test.

On the one hand, the number of domestic industry market players is growing rapidly, and the total number of enterprises exceeds 265,438+households; On the other hand, the gap of domestic workers in China has expanded to 30 million.

The experts interviewed said that Guangdong's domestic industry has a large volume, a fast growth rate and rich emerging application scenarios, but the market share of enterprises above designated size is not enough, and small and medium-sized market players are still the mainstay. In the future, the prospect of high-end consumption in the domestic industry is good, and it will be a breakthrough for the development of the domestic industry to seize the innovative highland of service logic. At the same time, long-term market education is needed at both ends of supply and demand.