What is the supermarket channel?

Supermarket channels, in the sales industry, refer to shopping malls and supermarket sales channels:

1. Shopping malls are the type of department stores we see every day, including shopping malls There are two models: sales counters with normal layout and supermarkets attached to shopping malls, such as Wangfujing Department Store and Wangfujing Supermarket attached to shopping malls.

2. This is more common in supermarkets. Generally, there are several types such as international chain supermarkets, national chain supermarkets, and local chain supermarkets. The supermarkets included in the commercial and supermarket channels are generally called "KA" stores. It means "important customers" and "key customers". ?

International supermarket chains include: Carrefour, Wal-Mart, Metro, etc.;

National supermarket chains include: China Resources Vanguard, Wuhan Zhongbei, Renrenle, etc.;

Local supermarket chains include: Bubugao, Jiarunduo, Xinlianxin, etc.

The supermarket channel is an emerging sales channel that has developed the most rapidly in recent years. Facing the supermarket channel, whether it is a product manufacturer or a product agent or distributor, it is a market that cannot be ignored or given up.